Niche Market - Small Is Beautiful

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This is Slide for my speech at Open Consultant Conference - Online Business Models

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Niche Market - Small Is Beautiful

  1. 1. ọ
  2. 2. 67% 16% 5% 12%
  3. 3. • • • 
  4. 4. Jun-10 Jul-10 Aug 2010 Sep Oct Nov Dec Jan 2011 Feb Mar Apr May Jun 2011
  5. 5. 62%
  6. 6. • • •
  7. 7. • • •
  8. 8.    
  9. 9. WeddingInvitation  I Hotels/Resort Restaurant Photo Studios Resort   …  Notification Email System Ranking/Comment System Lookup System Directory Consultant Corner Photo Gallery Community/Social Networking Offline Activities  ?? ? ?
  10. 10. 10.000.000 Visits/Month 10% AGE: 24-35 x 100.000 10% VISITOR x 1.000.000 20% PLANNING TO GET MARRIED x 20.000 20% LOOKING FOR SERVICE x 4.000 VISITOR 150.000 Visits/Month 10% VISITORx 10.000 VISITOR They are potential client of our Advertiser
  11. 11. 10.000.000 Visits/Month 20% LOOKING FOR SERVICE x 4.000 VISITOR 150.000 Visits/Month 10% VISITORx 10.000 VISITOR 50.000.000đ Banner/Month 10.000.000đ Banner/Month 12.500đ (COST PER “POTENTIAL CLIENT”) 1.000đ (COST PER “POTENTIAL CLIENT”)
  12. 12. • • • •
  13. 13. • • • •
  14. 14. Jun-10 Jul-10 Aug 2010 Sep Oct Nov Dec Jan 2011 Feb Mar Apr May Jun 2011
  15. 15. • • •
  16. 16. ỷ ụ ớ ạ ẩ ướ ấ ệ ạ ậ ứ ế ố ơ ả ậ ạ ả ấ ả ớ ơ ạ ượ ồ
  17. 17. • • • •  
  18. 18. • • • 
  19. 19. Jun-10 Jul-10 Aug 2010 Sep Oct Nov Dec Jan 2011 Feb Mar Apr May Jun 2011
  20. 20. • • •

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