值得一試的小事:打造 UX 導向的產品開發文化

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UX組織文化的推廣,要由在乎它的在乎來「拉動」。
主題包括UX在台灣水土不服的原因,以及建立 Agile UX 團隊的一些重要的小事

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值得一試的小事:打造 UX 導向的產品開發文化

  1. 1. UX (David Liu) 104 2014 / 8 / 23
  2. 2. UX,
  3. 3. UXers ( )
  4. 4. UXers ( )
  5. 5. UXers ( )
  6. 6. UXers UXers ( )
  7. 7. UXers
  8. 8. ... ... ... ...
  9. 9. UXers ( )
  10. 10. UX (David Liu) 104 2014 / 8 / 23
  11. 11. Leading Question: UX , UX A. B. C. UX ( )
  12. 12. UX • > • > • BCD > UCD • Push > Pull* • > • •
  13. 13. UX Maturity Model 104 JB (2010~Now) Yahoo! TW (2003~2008) Team + Lab Projects Product Road mapping Strategy Portfolio TCSI
  14. 14. , (product Revamp) (Product Roadmap) (Product Portfolio) Design options Design Assumptions Behavior Assumptions
  15. 15. 10 , ... UX
  16. 16. • • ( ) • BUT, ( ), ( ) • • • ( ) • BUT,
  17. 17. … PM Usability Testing UXers: , ( Lab )
  18. 18. 1: Agile + Lean + UX
  19. 19. 2: (101 )
  20. 20. Empower Enable Engage Enable for Design Professions Engage for Team Participation Empower for Self-Organization
  21. 21. Rolling Study by Teammates enable engage
  22. 22. Rolling Study by Teammates • , • , • • , • , , Source: Michael Kronthal, Y! enable engage
  23. 23. Topline findings • 15 debriefing, ( 24 only • , 1 • , • , empower engage
  24. 24. Proto-Persona 使用者的需求、動機以及行為特徵 empower engage
  25. 25. • • & • & • empower engageenable
  26. 26. Storymap Kanban • , • Backlog: • : • : X-mind • GTD: empower engageenable
  27. 27. Walk How it • • • empower engageenable
  28. 28. Walk it • (task flow) • problem space • Tips: – – or empower engageenable
  29. 29. 3 • (If only can do one thing) • : – Review: 3 points – Next step: 3 Action item – Concept diagraming: (1) What, (2) So what, (3) Now what • UXers empower engageenable
  30. 30. • : ? ? ? ? • • , Uxer • Tip: – ( ) – – ( empower engage
  31. 31. ... ! • , • , , , • empower engageenable
  32. 32. , engageenable
  33. 33. Takeaways x 3 1. UX 2. enable + engage + empower 3.
  34. 34. Source: Agile42
  35. 35. ~ Further reading ~
  36. 36. Backups • Game Modeling • 5 why: Focus on Problems, not solutions* • Mental Modeling* • Pattern* • Prototype-Driven • Kano Modeling

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