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Designing for 400 million people

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Talk given at Superconf 2011 in MIami Beach, FL.

Published in: Design
  • Correction for the Mobile first link:
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Designing for 400 million people

  1. Designing for 200450 million people SuperConf 2011, Miami Beach, FL
  2. @ckj
  3. DISQUS
  4. 3 main points of interaction
  5. lean startup
  6. lean startup• lean production• continuous deployment• rapid learning
  7. Where does UX fit in?
  8. User Experience:“How a person feels when interacting with a system" • Utility • Ease of use • Efficiency
  9. Where does UX fit in?
  10. Lean UX
  11. Lean UX: Guiding Principles
  12. Lean UX: Guiding Principles• Lean, iterative, fast
  13. Lean UX: Guiding Principles• Lean, iterative, fast• Product focused
  14. Lean UX: Guiding Principles• Lean, iterative, fast• Product focused• Engineers + Designers = Product Team
  15. Lean UX: Guiding Principles• Lean, iterative, fast• Product focused• Engineers + Designers = Product Team• Continuos improvement through design
  16. Pain and Problems = opportunity.
  17. Probletunities?
  18. Design to the rescue
  19. How are pain points discovered?• Customer interviews• Ad hoc user-testing• Active customer support
  20. Nothing beatsbeing your own customer.
  21. Three UX Hacks
  22. 1. Constraintsfuel creativity.
  23. "Really early on I decided to focusonly on the product design andwould forgo any time spent on thingslike visual design and, to some extent,branding [...] In hindsight, this turnedout to be a good call because it reallyfocused the product design andavoided common distractions." -Rebecca Cox, Quora.com
  24. Quora 1.0
  25. Quora, Present day
  26. Luke W. -Mobile First
  27. !"#$ %&&()* +*,*-* .&"/
  28. !"" #$%&( Recent Activity
  29. Constraints• Rapidly add or takeaway with less consequences• Removing common distractions allows us to hustle• Increase the likelihood of completing a project
  30. 2. Selectivedeployment.
  31. Feature Switches
  32. Problem
  33. Environment-agnostic design• Inherits font-size, color, family & link colors• Uses alpha-transparent shades of gray to “absorb” background color and add depth• Uses icons and imagery in a way that compliments your webpage
  34. @font-face
  35. Disqus-Regular.otf
  36. Feature Switches
  37. 3. Design for delight.
  38. thanks ;) Early Quora design notes: http://www.artypapers.com/ap.log/thread.php?346 Mobile first: http://www.artypapers.com/ap.log/thread.php?346 Lean UX: http://luxr.posterous.com/blogFeature switches: http://blog.disqus.com/post/789540337/partial-deployment- Disqus: http://52weeksofux.com/post/531355592/design-for-delight twitter.com/ckj • chrisjennings.com

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