1.
UX
(David Liu)
104
2014 / 8 / 23

2.
UX,

3.
UXers ( )

4.
UXers ( )

5.
UXers ( )

6.
UXers UXers ( )

7.
UXers

8.
... ... ... ...

9.
UXers ( )

10.
UX
(David Liu)
104
2014 / 8 / 23

11.
Leading Question: UX ,
UX
A.
B.
C.
UX ( )

12.
UX
• >
• >
• BCD > UCD
• Push > Pull*
• >
•
•

13.
UX Maturity Model
104 JB (2010~Now)
Yahoo! TW (2003~2008)
Team + Lab
Projects
Product Road
mapping
Strategy
Portfolio
TCSI

14.
,
(product Revamp)
(Product Roadmap)
(Product Portfolio)
Design options
Design Assumptions
Behavior Assumptions

15.
10 , ... UX

16.
•
• ( )
• BUT, ( ),
( )
•
•
• ( )
• BUT,

17.
…
PM Usability Testing UXers: ,
( Lab )

18.
1: Agile + Lean + UX

19.
2:
(101 )

20.
Empower
Enable
Engage
Enable for
Design Professions
Engage for
Team Participation Empower for
Self-Organization

21.
Rolling Study by Teammates
enable engage

22.
Rolling Study by Teammates
• ,
• ,
•
•
,
• ,
,
Source: Michael Kronthal, Y!
enable engage

23.
Topline findings
• 15 debriefing,
( 24 only
• , 1
• ,
• ,
empower engage

24.
Proto-Persona
使用者的需求、動機以及行為特徵
empower engage

25.
•
• &
• &
•
empower engageenable

26.
Storymap Kanban
•
,
• Backlog:
• :
• : X-mind
• GTD:
empower engageenable

27.
Walk How it
•
•
•
empower engageenable

28.
Walk it
• (task flow)
• problem space
• Tips:
–
– or
empower engageenable

29.
3
•
(If only can do one thing)
• :
– Review: 3
points
– Next step: 3 Action item
– Concept diagraming:
(1) What,
(2) So what,
(3) Now what
• UXers
empower engageenable

30.
• : ? ? ?
?
•
• , Uxer
• Tip:
– ( )
–
– (
empower engage

31.
... !
• ,
• ,
,
,
•
empower engageenable

32.
,
engageenable

33.
Takeaways x 3
1. UX
2. enable + engage + empower
3.

34.
Source: Agile42

35.
~ Further reading ~

36.
Backups
• Game Modeling
• 5 why: Focus on Problems, not solutions*
• Mental Modeling*
• Pattern*
• Prototype-Driven
• Kano Modeling