In this Pecha Kucha I'll talk about how Digital Marketing Agencies can take advantages of Agile practices to improve their digital marketing campaigns.

1. #Agile4Agencies Hiroshi Hiromoto (@hhiroshi)

2. JOHN
• Digital Planner
• Working in his agency since it’s launch (5 yr)
• Love cutting edge digital campaigns
• Worried with the current state of the agency
• Current title: Firefighter
A story…

4. Silos

5. Agile and Scrum
• Interactions and Individuals
• Working Software
• Customer colaboration
• React to change

6. Cross-functional team
1

7. Brand Centered Team
1

8. Taskboard + Standup
2

9. BCT Taskboard + Standup
2

10. Product Owner
3

11. Brand Owner
3

12. Product Vision Board
4

13. Visual Brief
4

14. Iteration
5

15. Iteration
5

16. Retrospective
6

17. Retrospective
6

18. All together

19. No Secret
The big learning point for me was: “Darn, I have to
actually Think For Myself!”. Listen to the gurus,
read the books, but then think for yourself.
!
- Hendrik Kniberg
No Recipe
Kaizen
Value People

20. Hiroshi Hiromoto
Thanks
• @hhiroshi
• hiromoto.hiroshi@kleer.la
• scrumorganico.com
• about.me/hhiroshi
Remember:
John was looking better ways to do campaigns.