#Agile4Agencies - Agile2014 Orlando, FL

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In this Pecha Kucha I'll talk about how Digital Marketing Agencies can take advantages of Agile practices to improve their digital marketing campaigns.

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#Agile4Agencies - Agile2014 Orlando, FL

  1. 1. #Agile4Agencies Hiroshi Hiromoto (@hhiroshi)
  2. 2. JOHN • Digital Planner • Working in his agency since it’s launch (5 yr) • Love cutting edge digital campaigns • Worried with the current state of the agency • Current title: Firefighter A story…
  3. 3. Silos
  4. 4. Agile and Scrum • Interactions and Individuals • Working Software • Customer colaboration • React to change
  5. 5. Cross-functional team 1
  6. 6. Brand Centered Team 1
  7. 7. Taskboard + Standup 2
  8. 8. BCT Taskboard + Standup 2
  9. 9. Product Owner 3
  10. 10. Brand Owner 3
  11. 11. Product Vision Board 4
  12. 12. Visual Brief 4
  13. 13. Iteration 5
  14. 14. Iteration 5
  15. 15. Retrospective 6
  16. 16. Retrospective 6
  17. 17. All together
  18. 18. No Secret The big learning point for me was: “Darn, I have to actually Think For Myself!”. Listen to the gurus, read the books, but then think for yourself. ! - Hendrik Kniberg No Recipe Kaizen Value People
  19. 19. Hiroshi Hiromoto Thanks • @hhiroshi • hiromoto.hiroshi@kleer.la • scrumorganico.com • about.me/hhiroshi Remember: John was looking better ways to do campaigns.

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