The document contains 3 lists about pre-startup, starting up, and running a business. It also provides statistics from a 3.5 month email marketing campaign which show the open and click rates for pre-startup, starting up, and growing business audiences as well as the total unique visitors, email subscribers, and subscription signup rate.

5. 3 lists:
Thinking about setting up a business
stories, ideas, sources of help
Setting up a business
finances, registrations
Running an existing business
staff, exports, apprentices

6. Autoresponders, FTW

8. opened: of whom, clicked:
Pre-startup (7,005) 53% 54%
Starting up (3,140) 55% 56%
Growing (1,845) 55% 46%

9. From campaign launch to now (3.5 months):
Unique visitors: 130,918
Email subscribers: 11,988
Subscription signup rate: 9.2%