• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

API as a Monetizing Strategy for IFL (Institute for Leadership at Stockholm School of Ecoomics) November 2011

on

  • 551 views

API as a Monetizing Strategy for IFL (Institute for Leadership at Stockholm School of Ecoomics) November 2011

API as a Monetizing Strategy for IFL (Institute for Leadership at Stockholm School of Ecoomics) November 2011

Statistics

Views

Total Views
551
Views on SlideShare
523
Embed Views
28

Actions

Likes
0
Downloads
4
Comments
0

2 Embeds 28

http://dex.io 27
http://www.dex.io 1

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • \n
  • Vinnova, techchrunch,\n
  • \n
  • \n
  • öppna dessa applikationer.\n
  • öppna dessa applikationer.\n
  • Cost of development ca 100%\nCost of API ca 50%\n
  • Cost of development ca 100%\nCost of API ca 50%\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n

API as a Monetizing Strategy for IFL (Institute for Leadership at Stockholm School of Ecoomics) November 2011 API as a Monetizing Strategy for IFL (Institute for Leadership at Stockholm School of Ecoomics) November 2011 Presentation Transcript

  • * @heidiharman *API: a monetizingwebstrategyCase study from startup RunAlong.seRunAlong.seFounder: Heidi Harman @heidiharmanDev: Jacob Carlbog @jacobcarlbog
  • @heidiharmanHeidi Harman / founder /** Curious + highly limited programming skills* School of NewEconomy and Social Innovation, The Kaospilots, 2004.* Web Agencies, 2 years (Bazooka, Bleed, SYRUP)* Custumerside 2,5 years (IFL at Stockholm School of Economics)* Start-up RunAlong.se and Consulting 1,5 years* Founder of GeekGirlMeetup* < 1 Million SEK in soft funding* And now what?
  • @heidiharmanWhat is RunAlong.se ** Running made easy* Map + Invites = visual results* Lets start a running revolution
  • @heidiharmanWhat is RunAlong.se ** Running made easy* Map + Invites = visual results* Lets start a running revolution = Social Running
  • @heidiharmanApplication Programming Interface* Case 1: PayPal in Wordpress* Case 2: Flickr as widgets on Blogs* Case 3: Google Maps on RunAlong* Case 4: TV4 Play API > web > iPhone > iPad(da)* Case 5: Spezify.com > organic image search
  • @heidiharmanThou shall not have to go to Legoland to experiance the joy of Lego,it shall be in every childs home.
  • @heidiharman Application Programming Interface € RunAlong APICost of APi implemenetation is ≈50% of newdeveopment. With updates for free, gives astrategic and R&D visedom - built in.
  • @heidiharman Application Programming Interface free RunAlong APIYes, we are planning one for non-profitorgnisations also.
  • @heidiharmanBusiness development and API:s as strategySo what is strategy?Push your own site out as far out online aspossible. Look at Facebook Graph (drewl). An APIhelps you do that. #clever #betterdistribution#affiliate #easy #onsite #offsiteCan you help the end user be your bestambassador, by widgets. #clever #displayCan you help others with a core competence, bydoing what you do best? #clever #corecompetance
  • @heidiharman Advantages of an API as strategic business dev Customer perspective Common API Creator/ RunAlong.se Almost no dev time Support other sites, spread Share users technology for money, usersA little implementation time Strategic alliances / PR Distributed site Let people do what they areEntrepreneurs intelligence Expanding areas of use best at.
  • @heidiharman Why the marketing dept will be happy* Longer time on site* Action> Returningviewers* More adviews* Content in Context
  • * @heidiharman *API: a monetizingwebstrategyCase study from startup RunAlong.seRunAlong.seFounder: Heidi Harmanwww.Twitter.com/heidiharmanwww.runalong.sehttp://blogrunalong.sewww.twitter.com/teamrunalongwww.HeidiHarman.comDev: Jacob Carlbog @jacobcarlbog
  • @heidiharmanOtherSportSite.com One Two Three RunAlong Hopefully Content in Context Ads in Context
  • @heidiharmanOtherSportSite.com One Two Three RunAlong Hopefully Ads in Context