API as a Monetizing Strategy for IFL (Institute for Leadership at Stockholm School of Ecoomics) November 2011

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Tech startups have taken an innovative approach to business development that should be of great interest to communication, marketing and sales professionals looking to unlock an untapped layer of profit margin for their business. In this intermediate level course students will explore the digital frontiers of how business development is evolving through the use of Application Programming Interfaces (API's). After this 90 minute session, students with no previous knowledge of API's will leave with" - A deeper understanding of API's and how your business can benefit from them - Practical next steps for fine tuning your business model through the use of API's - A wide range of best practices across various industries Students of this class should be working with their companies web, business development, or sales team and possess an understanding of the companies KPI's. No other prerequisites are necessary.

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Editor's Notes

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Vinnova, techchrunch,\n
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&#xF6;ppna dessa applikationer.\n
&#xF6;ppna dessa applikationer.\n
Cost of development ca 100%\nCost of API ca 50%\n
Cost of development ca 100%\nCost of API ca 50%\n
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API as a Monetizing Strategy for IFL (Institute for Leadership at Stockholm School of Ecoomics) November 2011

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