2. Mobile marketing opens huge vistas of opportunity for
your business. There is a large, mostly untapped
audience of mobile users. In today's society everyone
owns some type of mobile device.
3. Make your messages relevant. This is the most
important aspect of mobile marketing. A text message
can be very personal and it interrupts someone no
matter what they are in the middle of doing. Avoid re-
purposing an e-mail. Your text message should be short
and very relevant to the audience whom you are
sending them out to.
4. Make a social marketing policy. Every business should
have policies to help dictate proper behavior, and
mobile marketing is no different. You should make sure
that every member of your company is aware of and
understands that policy, and take steps to ensure that it
will be followed in any event.
5. Get training. Many vendors actually offer training
programs on how to safely and properly run a mobile
marketing campaign. These people will educate you on
everything from how often to send out deals and
messages, to the regulations you will need to follow
while your program is ongoing. Take advantage of this.
6. Let customers give you feedback. Some mobile
marketers have outgoing only messaging, meaning that
a customer cannot text them back without going
through a lot of hassle. Let your customers talk back to
you to improve the focus of your plan, and know if you
may need to do something differently.
7. Don't send random messages to your customers. Make
sure you are giving your customers relevant and
interesting content. A mobile marketing campaign can
fail if you waste your customer's time by texting them
random, useless information. You are not your client's
friend, so be precise and to the point with any message
that you send to them.
8. Hire a consultant. Not everyone is technologically savvy,
so if you are not so inclined, it may be best for you to
hire someone to do your dirty work for you. You should
look heavily into this person's background to make sure
they are respectful and professional, especially if they
will be a permanent member of your team.
9. Get training. Many vendors actually offer training
programs on how to safely and properly run a mobile
marketing campaign. These people will educate you on
everything from how often to send out deals and
messages, to the regulations you will need to follow
while your program is ongoing. Take advantage of this.
10. Never send out any type of unsolicited messages. This
will just be spam to people, and you may end up losing
potential customers quickly. If they get a message from
someone or some company they don't know, they will
probably just delete it right away, and be a little
frustrated.
11. Do not neglect mobile marketing. The market is growing
and changing everyday. You have to find new ways to
reach out to your audience. Mobile marketing is not a
novelty, it is a necessity, if you want to see your business
grow. If you have never done any kind of mobile
marketing before, you should start now.
12. The fastest growing category with mobile browsers and
mobile apps are social networking websites. So business
must accept social networking and go where the people
are. Mobile marketing success will depend upon your
business making a presence on the social networking
sites and using it correctly to grow your business.
13. The mobile market is not slowing down at all, but that
doesn't mean you need to get in for the sake of getting
in. Sure, you should at least have some type of mobile
marketing, but getting into the market because you feel
you must leads to sloppy campaigning. Make sure it's
something you want to do.
14. You will be able to grow your business as mobile device
ownership keeps rising. Soon you will not go far in the
world without the appearance of some mobile device in
a person's hand. Mobile marketing may well be the only
way to reach out to all of these people. Use the tips in
this article to set yourself apart from the competition
and, even more notably, to stay updated on all the latest
ways to keep in touch with your ever-growing customer
base. Start today!