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heavy
projects	
  
1	
  
	
  	
  
	
  
Urban Spaces: AR, Art, and Architecture	
  
	
  
bc biermann the heavy projects
asst. prof. of media –
univ. of missouri – st. louis
ean mering the heavy projects
jordan seiler public ad campaign
heavy
projects	
  
2	
  
	
  	
  
Re+Public is:
Creative collaboration between:
+ The Heavy Projects (Los Angeles)
+ Public Ad Campaign (New York City)
Evolved from a shared interest in democratizing access to public space:
+ How can technology provide access to private citizens and
artists who typically cannot afford commercial “billboard space”?
Dedicated to using emerging tech and AR in particular to:
+ Alter current expectations of public media environment
heavy
projects	
  
3	
  
	
  	
  
Public Spaces & Media
Public media environment is generally dictated by:
+ property ownership
+ ability to pay for its usage
+ willingness to break the law
As such, Re+Public seeks to:
+ blur private property boundaries
+ allow private citizens & artists to make incursions into public
spaces in ways they were previously physically unable to do
heavy
projects	
  
4	
  
	
  	
  
Re+Public Application
With these public space goals in mind, Re+Public has developed a mobile
application (android / ios) that digitally resurfaces:
+ Outdoor Advertising [ 2D art visions ]
AR | AD Takeover: June | 2011, NYC
Ron English’s “Breath” over billboard in Times Square
heavy
projects	
  
5	
  
	
  	
  
poster boy
[ culture jamming ]
heavy
projects	
  
6	
  
	
  	
  
+ Murals [ interactive 3D art visions ]
“Deconstructed”
“Deconstructed” How & Nosm Mural @ Wynwood Walls [ Art Basel Dec 2012 ]
heavy
projects	
  
7	
  
	
  	
  
app screenshot: mural deconstructs on touch event
heavy
projects	
  
8	
  
	
  	
  
“Z-Space”
“Z-Space” Aiko Mural @ Wynwood Walls [ Art Basel Dec 2012 ]
heavy
projects	
  
9	
  
	
  	
  
app screenshot: can walk “into” mural
heavy
projects	
  
10	
  
	
  
“Loss of Essence”
“Loss of Essence” McGinness Mural @ Wynwood Walls [ Art Basel Dec 2012 ]
heavy
projects	
  
11	
  
	
  
app screenshot: paint pours out of mural
[ inspired by painting strippers neon | Dr. Strangelove reference ]
heavy
projects	
  
12	
  
	
  
+ Murals [ art visions - resurrections ]
digital archiving [ in situ ]
Original 1982 Keith Haring Mural Resurrected
Bowery Wall, NYC [ June 2012 ]
heavy
projects	
  
13	
  
	
  
Fairey’s Goldman Tribute Mural @ Wynwood Walls [ Art Basel Dec 2012 ]
heavy
projects	
  
14	
  
	
  
Swoon mural resurrection [ original mural degraded ]
Stavanger, Norway [ NuArt Nov 2012 ]
heavy
projects	
  
15	
  
	
  
+ Buildings [ city visions - art ]
+ converted muralist MOMO’s 2D designs into 3D and placed on the
Williamsburg Art & Historical Building in Brooklyn, NYC [ May 2012 ]
heavy
projects	
  
16	
  
	
  
+ Buildings [ city visions - AR projection mapping ]
Bradbury Building in LA with a MOMO design "projected" onto a 3D model
“surface” of the building [ june 2011 ]
heavy
projects	
  
17	
  
	
  
+ Buildings [ city visions - reskinning ]
Bradbury Building in LA with a MOMO design "projected" onto a 3D model
“surface” of the building [ May 2012 ]
Bladebury
+ many interior scenes of Ridley Scott's 1982 film
Blade Runner were shot in the Bradbury Building
	
  
heavy
projects	
  
18	
  
	
  
Bladebury: Bradbury Building with a Blade Runner skin; working on a potential
collaboration with Sung Ho Kim (Prof. of Architecture @ Washington University
– St. Louis) to provide visions of redesigned building in the space
heavy
projects	
  
19	
  
	
  
+ Buildings [ city visions – interactivity ]
Driskill Hotel Takeover: pixel wall surrounded hotel w/ IEEE “orb” in center
SXSW 2013
heavy
projects	
  
20	
  
	
  
app screenshot: on touch orb swells and destroys pixel wall
heavy
projects	
  
21	
  
	
  
app screenshot: new structure arises with IEEE | Open Future standards
heavy
projects	
  
22	
  
	
  
Putting It All Together
Interactive Urban Spaces: Art + City Visions
composite	
  by	
  Ean	
  Mering	
  
20’	
  x	
  8’	
  installation	
  available	
  for	
  open	
  development	
  on	
  any	
  AR	
  feature	
  
tracking	
  platform	
  for	
  AWE	
  2014	
  
heavy
projects	
  
23	
  
	
  
Interactive Urban Spaces: Art + City Visions
Composite will live online as a marker for anyone to
develop an AR vision of:
Practical Information: train schedules, way signage, store information
Historical Information: building details and interesting facts
Architectural Information: volumetrics, massing, redesigns, sun exposures
Urban Planning: traffic flows, new modes of transport
Art: 3D, interactive, public art, spatially relevant
heavy
projects	
  
24	
  
	
  
Blade Runner police car flies through city mimicking the film
heavy
projects	
  
25	
  
	
  
Berlin Wall: movie clip of 1989 fall
heavy
projects	
  
26	
  
	
  
Pearl Paint (NYC): store info | paint falls from window
heavy
projects	
  
27	
  
	
  
Art replaces ads
heavy
projects	
  
28	
  
	
  
3D projections that use multiple surfaces to increase
informational or art space
heavy
projects	
  
29	
  
	
  
Urban Spaces: AR, Art, and Architecture
Concluding Remarks
+ It is vital to the health of any city that its inhabitants can
participate, in some meaningful way, in the visual urban
messaging systems that surround them.
+ AR provides a way for private artists and citizens to participate in
messaging in public, mostly urban spaces in ways that have been
generally dictated by commercial interests
heavy
projects	
  
30	
  
	
  
+ It is our hope that these early AR entrants
will help create experiences that consider art and
design as an important part of the way the public
adopts this technology.
+ Whether it is outdoor ads, murals, or entire buildings,
Re+Public seeks to continue to deploy AR to alter the current
expectations of urban media in accomplishing our core mission of
re+imagining public space

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Re+public pres

  • 1. heavy projects   1         Urban Spaces: AR, Art, and Architecture     bc biermann the heavy projects asst. prof. of media – univ. of missouri – st. louis ean mering the heavy projects jordan seiler public ad campaign
  • 2. heavy projects   2       Re+Public is: Creative collaboration between: + The Heavy Projects (Los Angeles) + Public Ad Campaign (New York City) Evolved from a shared interest in democratizing access to public space: + How can technology provide access to private citizens and artists who typically cannot afford commercial “billboard space”? Dedicated to using emerging tech and AR in particular to: + Alter current expectations of public media environment
  • 3. heavy projects   3       Public Spaces & Media Public media environment is generally dictated by: + property ownership + ability to pay for its usage + willingness to break the law As such, Re+Public seeks to: + blur private property boundaries + allow private citizens & artists to make incursions into public spaces in ways they were previously physically unable to do
  • 4. heavy projects   4       Re+Public Application With these public space goals in mind, Re+Public has developed a mobile application (android / ios) that digitally resurfaces: + Outdoor Advertising [ 2D art visions ] AR | AD Takeover: June | 2011, NYC Ron English’s “Breath” over billboard in Times Square
  • 5. heavy projects   5       poster boy [ culture jamming ]
  • 6. heavy projects   6       + Murals [ interactive 3D art visions ] “Deconstructed” “Deconstructed” How & Nosm Mural @ Wynwood Walls [ Art Basel Dec 2012 ]
  • 7. heavy projects   7       app screenshot: mural deconstructs on touch event
  • 8. heavy projects   8       “Z-Space” “Z-Space” Aiko Mural @ Wynwood Walls [ Art Basel Dec 2012 ]
  • 9. heavy projects   9       app screenshot: can walk “into” mural
  • 10. heavy projects   10     “Loss of Essence” “Loss of Essence” McGinness Mural @ Wynwood Walls [ Art Basel Dec 2012 ]
  • 11. heavy projects   11     app screenshot: paint pours out of mural [ inspired by painting strippers neon | Dr. Strangelove reference ]
  • 12. heavy projects   12     + Murals [ art visions - resurrections ] digital archiving [ in situ ] Original 1982 Keith Haring Mural Resurrected Bowery Wall, NYC [ June 2012 ]
  • 13. heavy projects   13     Fairey’s Goldman Tribute Mural @ Wynwood Walls [ Art Basel Dec 2012 ]
  • 14. heavy projects   14     Swoon mural resurrection [ original mural degraded ] Stavanger, Norway [ NuArt Nov 2012 ]
  • 15. heavy projects   15     + Buildings [ city visions - art ] + converted muralist MOMO’s 2D designs into 3D and placed on the Williamsburg Art & Historical Building in Brooklyn, NYC [ May 2012 ]
  • 16. heavy projects   16     + Buildings [ city visions - AR projection mapping ] Bradbury Building in LA with a MOMO design "projected" onto a 3D model “surface” of the building [ june 2011 ]
  • 17. heavy projects   17     + Buildings [ city visions - reskinning ] Bradbury Building in LA with a MOMO design "projected" onto a 3D model “surface” of the building [ May 2012 ] Bladebury + many interior scenes of Ridley Scott's 1982 film Blade Runner were shot in the Bradbury Building  
  • 18. heavy projects   18     Bladebury: Bradbury Building with a Blade Runner skin; working on a potential collaboration with Sung Ho Kim (Prof. of Architecture @ Washington University – St. Louis) to provide visions of redesigned building in the space
  • 19. heavy projects   19     + Buildings [ city visions – interactivity ] Driskill Hotel Takeover: pixel wall surrounded hotel w/ IEEE “orb” in center SXSW 2013
  • 20. heavy projects   20     app screenshot: on touch orb swells and destroys pixel wall
  • 21. heavy projects   21     app screenshot: new structure arises with IEEE | Open Future standards
  • 22. heavy projects   22     Putting It All Together Interactive Urban Spaces: Art + City Visions composite  by  Ean  Mering   20’  x  8’  installation  available  for  open  development  on  any  AR  feature   tracking  platform  for  AWE  2014  
  • 23. heavy projects   23     Interactive Urban Spaces: Art + City Visions Composite will live online as a marker for anyone to develop an AR vision of: Practical Information: train schedules, way signage, store information Historical Information: building details and interesting facts Architectural Information: volumetrics, massing, redesigns, sun exposures Urban Planning: traffic flows, new modes of transport Art: 3D, interactive, public art, spatially relevant
  • 24. heavy projects   24     Blade Runner police car flies through city mimicking the film
  • 25. heavy projects   25     Berlin Wall: movie clip of 1989 fall
  • 26. heavy projects   26     Pearl Paint (NYC): store info | paint falls from window
  • 27. heavy projects   27     Art replaces ads
  • 28. heavy projects   28     3D projections that use multiple surfaces to increase informational or art space
  • 29. heavy projects   29     Urban Spaces: AR, Art, and Architecture Concluding Remarks + It is vital to the health of any city that its inhabitants can participate, in some meaningful way, in the visual urban messaging systems that surround them. + AR provides a way for private artists and citizens to participate in messaging in public, mostly urban spaces in ways that have been generally dictated by commercial interests
  • 30. heavy projects   30     + It is our hope that these early AR entrants will help create experiences that consider art and design as an important part of the way the public adopts this technology. + Whether it is outdoor ads, murals, or entire buildings, Re+Public seeks to continue to deploy AR to alter the current expectations of urban media in accomplishing our core mission of re+imagining public space