Online marketing strategy jumpstart

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Online marketing strategy jumpstart

Heatherstone
http://heatherstone.com
Software, database, management, and search engine marketing consulting to businesses and professionals who prefer innovation to infrastructure.
Rockville Innovation Center
155 Gibbs Street, Suite 530
Rockville, Maryland 20850
888.716.1521

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Online marketing strategy jumpstart

  1. 1. Turning random online travelers<br />into loyal customers<br />Aaron Overton<br />Founder & CEO<br />Online Marketing:Strategy Jumpstart<br />
  2. 2. Revenue comes from visitors that meet your goals.<br />1000 visitors x 1% conversion x $500 per conversion = $5000<br />Generating Revenue<br />
  3. 3. Know what you’re selling and why anyone will buy.<br />Benefits First<br />Benefits determine whether or not the customer wants it.<br />What’s in it for him?<br />Features Second<br />Features take the decision to buy and drive it to you.<br />Why should he buy from you?<br />Benefits & Features<br />
  4. 4. Nothing is more important than having the right keywords.<br />What words lead traffic to you?<br />Keyword Evaluation<br />Relevance<br />Popularity<br />Competition<br />Keywords<br />
  5. 5. Google AdWords Example<br />
  6. 6. Ad copy: Make your next home green.<br />Which will convert a visitor more often?<br />Landing Pages<br />
  7. 7. Your ability to be involved (or delegate involvement) determines strategy.<br />Form Follows Function<br />Examples<br />Original material relevant to company<br />Personal touch “asides”<br />Responding to industry news<br />Social media and network growth<br />Trackbacks<br />Activities<br />
  8. 8. It seems hard. I need help.<br />What if you are already too busy, but need this done?<br />Our Call to Action<br />

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