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Online marketing strategy jumpstart


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Online marketing strategy jumpstart

Software, database, management, and search engine marketing consulting to businesses and professionals who prefer innovation to infrastructure.
Rockville Innovation Center
155 Gibbs Street, Suite 530
Rockville, Maryland 20850

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Online marketing strategy jumpstart

  1. 1. Turning random online travelers<br />into loyal customers<br />Aaron Overton<br />Founder & CEO<br />Online Marketing:Strategy Jumpstart<br />
  2. 2. Revenue comes from visitors that meet your goals.<br />1000 visitors x 1% conversion x $500 per conversion = $5000<br />Generating Revenue<br />
  3. 3. Know what you’re selling and why anyone will buy.<br />Benefits First<br />Benefits determine whether or not the customer wants it.<br />What’s in it for him?<br />Features Second<br />Features take the decision to buy and drive it to you.<br />Why should he buy from you?<br />Benefits & Features<br />
  4. 4. Nothing is more important than having the right keywords.<br />What words lead traffic to you?<br />Keyword Evaluation<br />Relevance<br />Popularity<br />Competition<br />Keywords<br />
  5. 5. Google AdWords Example<br />
  6. 6. Ad copy: Make your next home green.<br />Which will convert a visitor more often?<br />Landing Pages<br />
  7. 7. Your ability to be involved (or delegate involvement) determines strategy.<br />Form Follows Function<br />Examples<br />Original material relevant to company<br />Personal touch “asides”<br />Responding to industry news<br />Social media and network growth<br />Trackbacks<br />Activities<br />
  8. 8. It seems hard. I need help.<br />What if you are already too busy, but need this done?<br />Our Call to Action<br />