Planning & designing mobile apps for business webinar diagram pack James Dellow, Headshift Asia Paciﬁc May 2012
MOBILE WORKPLACE 2012 71% are looking at the role of Share of Internet data trafﬁc by smartphones & tablets in 20161: 110110100010101010101000101010101001011010110010101001010101101000 58.3% custom apps IT managers who think they for their must overcome the security business4 ----- - challenges of BYOD before --- ! --- ----- - allowing it3: 1/3 of tablets will be 73% sold directly to business by 20165: 1 in 3 IT DEPARTMENT use three or more computing 2 in 5 college students & younger employees would accept a lower- devices at work2 paying job with device choice, social media access, and mobility2 28% of workers are already using personal devices at work 61. Cisco Visual Networking Index: Global Mobile Data Trafﬁc Forecast Update, 2011–2016. http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html James Dellow2. Cisco Connected World Technology Report (2011). http://www.cisco.com/en/US/netsol/ns1120/index.html Headshift Asia Paciﬁc3. BYOD gives competitive advantage, say IT managers, BT Plc. https://www.btplc.com/News/Articles/Showarticle.cfm?ArticleID=741139D3-592C-426E-9904-EB4540663C19 May 20124. 2012 State of Mobility Survey, Symantec. http://www.symantec.com/content/en/us/about/media/pdfs/b-state_of_mobility_survey_2012.en-us.pdf5. Forrester: 375 million tablets will be sold globally in 2016. http://www.forrester.com/Forrester+375+Million+Tablets+Will+Be+Sold+Globally+In+2016/-/E-PRE33846. IT Embraces Bring-Your-Own Devices, Citrix. https://www.citrix.com/lang/English/lp/lp_2314315.asp
1 Understand 2 Plan 3 Implement Apply a user Understand the next Make key decisions experience and user- generation mobile and develop the centred design workplace business case approach ? Select a roadmap option: Quick Pilot Prioritised Complete Strategic ! Develop mobile IT infrastructure Limited Better support support IT architecture Drivers: Outcome:Technology innovation A next generation Social media mobile workplace Generation shift James Dellow, Headshift Asia Paciﬁc May 2012
Time, Place and Context: A Hypothetical Knowledge Worker HOME AT WORK AWAY FROM THE OFFICE Partial attention At home Moving from one (out of hours) At a hotel activity to another Attending a Attending an At the airport conference or informal meeting eventTravelling to and Co-located Attending a Waiting in line for from place of co-workers Site visit formal meeting coffee or lunch work With a client, Working from Working at a Working in a customer or home desk private area business partner Full attention -- ----- ---- --- -- ----- - - ----- Co-workers or business partners working elsewhere James Dellow, Headshift Asia Paciﬁc May 2012
Summary of mobile device attributes Rich media & Hardware Connectivity User interfaces Sensors graphics The underlying The capabilities The different The additional Speciﬁc hardware and of the device to interfaces that sensors in the features in the key features connect to are provided to device that mobile device that deﬁne the mobile the user for allow it to for input and potential telephone interacting with interact or output of rich capabilities of networks, the device’s detect changes media content the device, computer features, in the user’s (in addition to including the networks (LAN, functionality external screen operating Web) and other and apps environment dimensions and system devices resolution) Companion 3rd party devices accessories Includes other Includes Tablet devices that are accessories that ‘Phablet’ used in interfaceSmartphone combination directly with the with the mobile mobile device, device e.g. Screen attributes headphones James Dellow, Headshift Asia Paciﬁc May 2012
Mobile device attributesUser interfaces Hardware Connectivity Sensors Operating Touchscreen Telephony Wiﬁ Barometer GPS & compass system Keyboard Chipset Mobile data Bluetooth Proximity sensor Accelerometer Memory & Device Near ﬁeldPredictive text Infrared Three-axis gyro storage connectors communication Stylus Power & battery Rich media & graphics Graphics Rich media Rich media TV & radio acceleration playback recording Voice Ruggedness Front & back Ambient light 3D Biometric -- cameras sensor Gesture ----- ---- --- security ----- -- - - ----- 3rd party Companion Weight accessories devices Screen orientation Primarily portrait Portrait or landscape Portrait or landscape Example screen iPhone 4S Samsung Galaxy Note BlackBerry Playbook dimensions ‣ 3.5 inch (diagonal) ‣ 5.3 inch (diagonal) ‣ 7 inch (diagonal) ‣ 960x640 pixel ‣ 1280x800 pixel ‣ 1024x600 pixel resolution resolution resolution James Dellow, Headshift Asia Paciﬁc May 2012
Four critical success factors for enterprise mobile app design User control and personalisation The user must have ownership and autonomy over how they use the app Collaboration RelevanceThe app must allow the The functionality of the appuser to be connected to must be relevant to theother people and the - work process or practice at -----systems that support the ----- -- - ---- Anne the times and places of usework process or practice Time and place As time and place of use is negotiated by the user, the app must be beneﬁcial to both the user and the business Based on: Kearney, M., Shuck, S., Burden, K. & Aubusson, P. 2012, "Viewing mobile learning from a pedagogical perspective" in Research in Learning Technology, Vol 20. Anne Bartlett-Bragg/James Dellow Headshift Asia Paciﬁc - May 2012
Building the business case for workforce mobile apps 1. Is the organisation ready? 2. Why create an app? 3. What will it achieve? Current state App business case Link purpose to measuresHow are remote or mobile Will the app improve basic Enhanced orworkers currently supported? connectivity? Better personal innovative productivityWhat strategic role does IT play in Will the app improve or create servicethe organisation? new ways to collaborate? Speciﬁc business InformationHow are competitors using mobile Will the app beneﬁt a speciﬁc role process managementcomputing internally? or activity?Is the post-personal computer a How does the app address the Knowledgechallenge or opportunity? consumerisation of IT? Collaboration management & learning Employee Other emergent engagement purposeI need access on the road Why can’t I use 4. What are the my iPhone? use cases? Bring-your-own- -- ----- - - ----- ---- --- ----- -- device policy = I already have Risks ! an app for that Mobile IT architecture Consumerisation of IT James Dellow, Headshift Asia Paciﬁc May 2012
Options Time and effort Quick Set S.M.A.R.T. goals Pilot Evaluate? for enterprise mobile apps ? Prioritised Reevaluate? Baseline oradvanced beneﬁts? Complete Time,quality & cost? 1st 2nd Strategic Pilot iteration iteration Mobile IT infrastructure James Dellow, Headshift Asia Paciﬁc May 2012
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