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Mobile apps webinar diagram pack
1. Planning & designing mobile apps for
business webinar diagram pack
James Dellow, Headshift Asia Pacific
May 2012
2. MOBILE WORKPLACE 2012
71% are looking
at the role of
Share of Internet data traffic by
smartphones & tablets in 20161:
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58.3%
custom apps
IT managers who think they
for their
must overcome the security
business4
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- challenges of BYOD before
---
!
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-
allowing it3:
1/3
of tablets will be
73%
sold directly to
business by 20165:
1 in 3 IT DEPARTMENT
use three or more
computing 2 in 5 college students & younger
employees would accept a lower-
devices at work2 paying job with device choice, social
media access, and mobility2
28% of workers are already using personal devices at work 6
1. Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016.
http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
James Dellow
2. Cisco Connected World Technology Report (2011). http://www.cisco.com/en/US/netsol/ns1120/index.html
Headshift Asia Pacific
3. BYOD gives competitive advantage, say IT managers, BT Plc. https://www.btplc.com/News/Articles/Showarticle.cfm?ArticleID=741139D3-592C-426E-9904-EB4540663C19 May 2012
4. 2012 State of Mobility Survey, Symantec. http://www.symantec.com/content/en/us/about/media/pdfs/b-state_of_mobility_survey_2012.en-us.pdf
5. Forrester: 375 million tablets will be sold globally in 2016. http://www.forrester.com/Forrester+375+Million+Tablets+Will+Be+Sold+Globally+In+2016/-/E-PRE3384
6. IT Embraces Bring-Your-Own Devices, Citrix. https://www.citrix.com/lang/English/lp/lp_2314315.asp
3. 1 Understand 2 Plan 3 Implement
Apply a user
Understand the next Make key decisions
experience and user-
generation mobile and develop the
centred design
workplace business case
approach
? Select a roadmap option:
Quick Pilot Prioritised Complete Strategic
! Develop mobile IT infrastructure
Limited Better
support support
IT architecture
Drivers:
Outcome:
Technology innovation
A next generation
Social media
mobile workplace
Generation shift
James Dellow, Headshift Asia Pacific
May 2012
4. Time, Place and Context: A Hypothetical Knowledge Worker
HOME AT WORK AWAY FROM THE OFFICE
Partial attention
At home Moving from one
(out of hours) At a hotel
activity to another
Attending a
Attending an
At the airport conference or
informal meeting
event
Travelling to and Co-located
Attending a Waiting in line for
from place of co-workers Site visit
formal meeting coffee or lunch
work
With a client,
Working from Working at a Working in a
customer or
home desk private area
business partner Full attention
--
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---- ---
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-
- -----
Co-workers or business
partners working
elsewhere
James Dellow, Headshift Asia Pacific
May 2012
5. Summary of mobile device attributes
Rich media &
Hardware Connectivity User interfaces Sensors
graphics
The underlying The capabilities The different The additional Specific
hardware and of the device to interfaces that sensors in the features in the
key features connect to are provided to device that mobile device
that define the mobile the user for allow it to for input and
potential telephone interacting with interact or output of rich
capabilities of networks, the device’s detect changes media content
the device, computer features, in the user’s (in addition to
including the networks (LAN, functionality external screen
operating Web) and other and apps environment dimensions and
system devices resolution)
Companion 3rd party
devices accessories
Includes other Includes
Tablet devices that are accessories that
‘Phablet’ used in interface
Smartphone
combination directly with the
with the mobile mobile device,
device e.g.
Screen attributes
headphones
James Dellow, Headshift Asia Pacific
May 2012
6. Mobile device attributes
User interfaces Hardware Connectivity Sensors
Operating
Touchscreen Telephony Wifi Barometer GPS & compass
system
Keyboard Chipset Mobile data Bluetooth Proximity sensor Accelerometer
Memory & Device Near field
Predictive text Infrared Three-axis gyro
storage connectors communication
Stylus Power & battery Rich media & graphics
Graphics Rich media Rich media
TV & radio
acceleration playback recording
Voice Ruggedness
Front & back Ambient light
3D
Biometric --
cameras sensor
Gesture -----
---- ---
security -----
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-
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3rd party Companion
Weight accessories devices
Screen orientation Primarily portrait Portrait or landscape Portrait or landscape
Example screen iPhone 4S Samsung Galaxy Note BlackBerry Playbook
dimensions ‣ 3.5 inch (diagonal) ‣ 5.3 inch (diagonal) ‣ 7 inch (diagonal)
‣ 960x640 pixel ‣ 1280x800 pixel ‣ 1024x600 pixel
resolution resolution resolution
James Dellow, Headshift Asia Pacific
May 2012
7. Four critical success factors for enterprise mobile app design
User control
and personalisation
The user must have
ownership and autonomy
over how they use the app
Collaboration Relevance
The app must allow the The functionality of the app
user to be connected to must be relevant to the
other people and the -
work process or practice at
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systems that support the -----
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Anne
the times and places of use
work process or practice
Time and place
As time and place of use
is negotiated by the user,
the app must be
beneficial to both the user
and the business Based on: Kearney, M., Shuck, S., Burden, K. &
Aubusson, P. 2012, "Viewing mobile learning from a
pedagogical perspective" in Research in Learning
Technology, Vol 20.
Anne Bartlett-Bragg/James Dellow
Headshift Asia Pacific - May 2012
8. Building the business case for workforce mobile apps
1. Is the organisation ready? 2. Why create an app? 3. What will it achieve?
Current state App business case Link purpose to measures
How are remote or mobile Will the app improve basic Enhanced or
workers currently supported? connectivity? Better personal
innovative
productivity
What strategic role does IT play in Will the app improve or create service
the organisation? new ways to collaborate?
Specific business Information
How are competitors using mobile Will the app benefit a specific role
process management
computing internally? or activity?
Is the post-personal computer a How does the app address the Knowledge
challenge or opportunity? consumerisation of IT? Collaboration management &
learning
Employee Other emergent
engagement purpose
I need access
on the road
Why can’t I use 4. What are the
my iPhone? use cases?
Bring-your-own-
--
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-
- -----
---- ---
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-- device policy
=
I already have
Risks !
an app for that
Mobile IT architecture
Consumerisation of IT
James Dellow, Headshift Asia Pacific
May 2012
9. Options Time and effort
Quick
Set S.M.A.R.T. goals
Pilot Evaluate? for enterprise mobile apps
? Prioritised Reevaluate?
Baseline or
advanced benefits? Complete
Time,quality
& cost?
1st 2nd
Strategic Pilot iteration iteration
Mobile IT infrastructure
James Dellow, Headshift Asia Pacific
May 2012