http://www.hcltech.com/enterprise-transformation-services/overview~ ETS HCL’s point of view on verticals with high adoption for cloud based services. Starting with a series of Point of view documents to establish the potential of cloud transition to not only simplify and accelerate business processes but also to generate growth with faster product and services innovation, greater flexibility to react to increased demands and improved business intelligence and reduced costs.

1. Navigating the Clouds
Aviation Industry
POINT OF VIEW
FEBRUARY 2012

2. Cloud Computing in Aviation Industry - Powered by Clouds
Cloud Computing in Aviation Industry
Internet continues to revolutionize the operations of aviation industry,
generating tremendous value in terms of higher revenues, reduced operational
costs and customer-centric, globally-distributed ticketing processes. However
aviation industry is facing some major challenges in the recent times like rise of
low-cost carriers, rising fuel prices putting pressure on margins and increased
competition due to easy accessibility of comparative pricing. Cloud
computing is the technological intervention which may help the aviation
industry to meet these challenges. A move to cloud computing has the
potential to not only simplify and accelerate business processes but also
generate growth with faster product and services innovation, greater flexibility
to react to increased demands and improved business intelligence and reduced
costs. Let’s see how aviation industry can utilize cloud:
?
Real-Time Analytics and Business Intelligence
In Aviation Industry, planning and operations are seamlessly integrated
with various systems such as Operations Control, Reservation and
Revenue Management and Crew Management. Constant examination of
traffic data with previous load factors as well as demand forecast figures
requires real-time analytics. Traffic prediction and simulation of
operational discrepancies caused by delays, weather conditions and other
unpredictable circumstances need in-depth business intelligence.
Cloud technologies can be used to provision much higher capacity as and
when needed for real-time analysis in the disruptive events such as
volcanic eruptions.
? Experience
Higher Customer
Consistent and reliable performance of customer facing IT systems such
as check-in counters goes a long way towards sustaining and improving
customer experience. Traditionally, airlines face a major challenge in
providing optimum performance over WAN networks due to bandwidth
constraints and latency underlying airline IT backbone. Due to its
ubiquitous nature, cloud based environment can provide a more near-the
end user experience and are not as constrained by bandwidth while
handling delays/prolonged operations. A happy customer will always
come back.
?with Focus on Core Services
Cost Savings
Cloud computing technologies will allow airlines and airports to focus on
their core business and avoid large scale investment in next generation IT
infrastructure such as data centers. Many of the world’s major airlines
receive reservations, inventory, departure control and other software
services from trusted third party providers. The main attraction of cloud
shared infrastructure is the lower per unit costs, economies of scale and
the simpler operations management. Cloud based reservation platforms
offered on SaaS such as SITA are already becoming increasingly popular.
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3. Cloud Computing in Aviation Industry - Powered by Clouds
?
Security
For Aviation Industry, processing customer data and keeping data secure
is critical from a competitive standpoint. Cloud is getting increasingly
mature and secure to handle critical data with Tier 3 data centers coupled
with regulations and frameworks such as ISO-27002, COBIT and
Sarbanes-Oxley which the airline industry can rely upon. Incident
investigation can also be easier leading to faster recovery and response
times. Systems are automatically patched and updated by expert software
specialists on payroll of cloud provider. They also ensure latest antivirus
updates and actively monitor intrusions with world class intrusion
detection system which an airline might not be able to afford. Cloud
providers bring economies of scale and cost of these security systems is
distributed across all consumers making it more affordable to the airline
industry.
Aviation Industry is at its inflection point; and cloud computing with its
unique set of benefits can help in reducing cost, improving cash flow and
increasing effectiveness. In addition to the above benefits there are various
other areas within the airline operations that can benefit from adopting cloud
(as you can see below). A cloud on the process block shows where we forecast
higher affinity to cloud platforms.
Airlines Management Functions Strategic Airline Functions
Operations Business Strategic Business Capacity
Management Management Unit Management Management
Finance & Routes Planning Branding and
Reporting and Market
Accounting Assessment Communication
Crew Safety & Security Strategic Distribution
Management Processes Pricing Strategy
Interface with External Agencies Planning and Operations
Inventory Cargo Baggage
Loyalty Clubs
Management Management handling
Ticket Reservation Promotions Check in Whether, fuel
& Distribution and offers procedures reports
Customer Collaboration Crew Incident
Relationships with Suppliers Scheduling Management
Invoicing and Communications Maintenance Route Scheduling
Revenue
Management / Transactions Management & Flight Dispatch
Functions with
Legend affinity to cloud
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4. Cloud Computing in Aviation Industry - Powered by Clouds
In order to effectively leverage the cloud computing technology in the
organization, the CIO of an airline has to ensure that a proper assessment of
the organization’s IT landscape is made. Adopting cloud has an impact not
only on your application landscape but also on IT governance and related
areas. It is recommended that an organization should create cloud strategy in
line with their business strategy for systematically leveraging cloud computing
capabilities.
About the Authors
Rashi Gupta is a lead consultant with HCL Technologies’ Business and IT
Transformation Services practice and has been instrumental in developing
HCL’s cloud migration framework. In last 7 years of her experience she has
worked on transformation initiatives for Fortune 500 clients spanning
engagements around Business and IT Strategy, Cloud strategy and value
discovery. She can be reached at rashi_gupta@hcl.com
Rupak Rathore is a principal consultant with HCL Technologies’ Business
and IT Transformation Services practice and is key innovator behind CRI and
associated frameworks. Over last 15 years, he has helped many customers use
technology to deliver superior value to businesses. He can be reached at
rupak.rathore@hcl.com
Business and IT Transformation Services (BITS) arm of HCL aims to
increase value of IT while reducing cost and mitigating risks associated with
such transformation. BITS provides consulting services across the globe and
has many Global 1000 companies as its customers.
HCL's cloud consulting services help customers evaluate cloud as part of their
overall IT service delivery strategy, recommend which enterprise applications
can be moved to the cloud, target operating model, benefits/risks, people,
process and technology for using Cloud. The service includes creation of
enterprise cloud strategy, cloud governance, readiness and migration
assessments for adoption of cloud platforms.
Reach us at cloudconsulting@hcl.com
4 © 2012, HCL Technologies. Reproduction Prohibited. This document is protected under Copyright by the Author, all rights reserved.

5. CUSTOM APPLICATION
SERVICES
ENGINEERING AND
R&D SERVICES
ENTERPRISE APPLICATION
SERVICES
ENTERPRISE
TRANSFORMATION SERVICES
IT INFRASTRUCTURE
MANAGEMENT
ABOUT HCL
HCL Technologies
BUSINESS PROCESS HCL Technologies is a leading global IT services company, working with
OUTSOURCING clients in the areas that impact and redefine the core of their businesses. Since
its inception into the global landscape after its IPO in 1999, HCL focuses on
‘transformational outsourcing’, underlined by innovation and value creation,
and offers integrated portfolio of services including software-led IT solutions,
remote infrastructure management, engineering and R&D services and BPO.
HCL leverages its extensive global offshore infrastructure and network of
offices in 26 countries to provide holistic, multi-service delivery in key industry
verticals including Financial Services, Manufacturing, Consumer Services,
Public Services and Healthcare. HCL takes pride in its philosophy of
‘Employee First, Customer Second’ which empowers our 83,076 transformers
to create a real value for the customers. HCL Technologies, along with its
subsidiaries, has reported consolidated revenues of US$ 3.9 billion
(18,334 crores), as on 31 December 2011 (on LTM basis). For more
information, please visit www.hcltech.com
About HCL Enterprise
HCL is a $6 billion leading global technology and IT enterprise comprising
two companies listed in India - HCL Technologies and HCL Infosystems.
Founded in 1976, HCL is one of India's original IT garage start-ups. A pioneer
of modern computing, HCL is a global transformational enterprise today. Its
range of offerings includes product engineering, custom & package
applications, BPO, IT infrastructure services, IT hardware, systems
integration, and distribution of information and communications technology
(ICT) products across a wide range of focused industry verticals. The HCL
team consists of over 90,000 professionals of diverse nationalities, who
operate from 31 countries including over 500 points of presence in India.
HCL has partnerships with several leading Global 1000 firms, including
leading IT and Technology firms. For more information, please visit
www.hcl.com
© 2012, HCL Technologies. Reproduction Prohibited. This document is protected under Copyright by the Author, all rights reserved.