The process of opening a new studio took us close to 9 months. That's from the moment we said let's do this to a stage where we were happy to say "This is our new Studio. We made this" Discover how we started on a low budget going from a no traffic home Garage to a high traffic new studio on The Broadway. http://www.absonfitness.com.au/

1. Absonfitness 2.0
The Ellenbrook Story

2. In early 2015
we decided to open
a second absonfitness
PersonalTraining Studio
in Ellenbrook

3. But we weren’t 100%
confident in setting up there.

4. It’s a small (ish but growing) population.
It’s out of the way.
And…

5. There are already so many gyms and trainers!
Anytime
24/7 Power
Transform 24/7
Jetts
Step Into Life
Crossfit
Trufit
Plus 24/7
Curves
Destination
Home and Park

6. So we decided to dip our
toe in the water first

7. We have an Abson Coach living in Ellenbrook
Meet Cindy….  (don’t tell her we used this picture)

8. In March 2015, Cindy
agreed to turn her home
garage into a studio

9. 3rd March2015 – Stage 1: Rubber down
1st exercise in the Abson Garage (Cindy’s House)

10. 17th March 2015
Cindy’s Garage is ready to go
That’s right... We only started with a (2nd
hand) Leg Press, Bench & Dumbells
Car garage area is only (5mx4m) 20 sqm

11. 20/4/15
1st Team meeting in Ellenbrook

12. Selfie nonsense

13. 29th April 2015 Cindy hasn’t got too many
clients yet.Training family for referrals

14. 9th May 2015
First Facebook Post
www.facebook.com/ellenbrookabsonfitness

15. The only person we really new in Ellenbrook was
Hayley’s Cousin, Kylie of KDD Conveyancing.

16. Kylie is also Nat Fyfe’s Cousin

17. Kylie agreed to spruik us
to her friends and colleagues.
She also agreed to a group session
out the back of KDD in the carpark.

18. 17/5/15 First Group Session “Outdoors”Training out
the back of KDD Conveyancing

19. 23rd May 2015
Cindy’s First Intro Session in Aveley

20. 25-5-15
Out back of KDD

21. 1-6-15 Outside KDD
getting darker earlier

22. It was getting darker in the carpark and…
Winter was quickly Approaching…
It was time to find a new venue
with lights and shelter.

23. Cindy’s children went to
Ellen Stirling Primary School
It took 2 x weeks of negotiations and some interesting paperwork,
but they eventually agreed to us using their facilities.

24. 5th June 2015
Small add for 2
new outdoor
group sessions.

25. 1-7-15 Ellen Stirling Primary School

27. Ellen Stirling 16-8-15

28. We looked at just about every vacant
commercial lease available.
We couldn’t quite find the perfect space at the
perfect price with a huge amount of traffic.
Until…

29. A Client told me she had a friend that was married
to a guy called Rod that owned a .
Real Estate Agency in Ellenbrook.

30. 20/8/15
Rob found this for me
onThe Broadway

31. Which was full of junk.
You should have seen it before
it was pushed to the back.

32. We took it anyway!

33. 17th September 2015
Hayley’s got keys to Ellenbrook.
She signed the lease, paid the deposit.

34. 17/9/15
Hayley’s first Studio Selfie

35. 10/9/15
Andy puts our banner out front.

36. 17/09/2015
Sizing Up absonfitness 2.0
for equipment and flooring requirements

37. 18/09/2015
Transfer from Cindy’s to Comserv Loop.

38. 18/9/15 Ideas for colours

39. 19/9/15
Face isWhite

40. Stephen painting the edges grey

41. Poles are Pink
Andy, Cindy & Kirra
on the bottom
Stephen pinking the top

42. Proof that Hayley was also painting

43. Outside Painting Done
all in a day

44. Changing
Faces

45. Now its time for
the Banner
across the top

46. 20th October 2015
FrontVariations - Logo on top

47. DraftVariations
New Logo onTop withWindow Graphic

48. More Signage Graphic Mock-ups

49. Our Deadline was closing so
We decided on white “absonfitness”

50. But just to make sure…

51. We took it to
Facebook!
And we got
opinions…

52. Lots of
Opinions!
90%
said…

53. GO BLACK!!!

54. SoWe did!
9th November 2015

55. Out Front at night

56. Out front during the day

57. While all this was going on…

58. We ran Group classes and 1-on-1 sessions

59. We painted the inside

61. We had turf laying dramas

62. We had RubberTile Dramas

63. We had Mirror Dramas

64. Until finally
TheTraining
Studio was
complete!

68. You’re
Welcome
to Join us

69. Ellenbrook intro offer
$49.00 for first 4 weeks

70. http://www.absonfitness.com.au
/absonfitness-ellenbrook-
special-offe