2. Identify and describe the Target
audience
• Fifa 14 is a is a 2013 sports football video game developed by EA Canada and
published by Electronics Arts.
• The release date for FIFA 14 is September 24, 2013 in North America and
September 27, 2013 throughout Europe.
• FIFA Ultimate Team is the popular game mode within EA SPORTS FIFA that reflects
the best recent real-world performances of the world's best players.
• The Target audience of Fifa 14 is 3 years old and above and this game was
designed for them because they can enjoy this game and have fun as well.
• But the Target audience actually goes to boys who are over 10 years old and above
because younger don’t play much Fifa a lot
3. How the Game did when it was released
• Fifa 14 has sold more than 100 million copies worldwide, making it one of the
best-selling video game franchises.
• 3.3 million games sold and over $186 million generated at retail in its first week of
release on Fifa 14
• The Reviews of Fifa 14 that I got is Fifa, like Call of Duty, is a title that simply sells.
While this year's Pro Evolution Soccer has provided the more technical game with
its emphasis on ball physics and fine control, Fifa has the branding and legacy to
attract players without even trying
• The Criticism of Fifa 14 was that they are disappointed with the free kick system;
however they also said "Free-kicks are still too dull and also they said "the need to
reinvent FIFA 14 is less of an issue for EA Sports, who have instead opted to tweak
and refine the action on the pitch and options away from it."
