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Week 3 Rational and Expressive Choice Rational Choice Theory and the Rational Voter Model (P = B > C; or Participation or voter choice (P) = perceived benefits of participation or choice (B) > perceived costs of participation or choice (C)) became popular in the 1970s. Pursuant to this theory and model, voters decide whether to vote and which candidate to vote for on some rational basis, usually on the basis of which action gives them greater expected benefits. The model lends itself more than others to predicting what effects changes in external conditions will have on the vote. A major contribution of the model was to emphasize the role of issues in voter choice. The paradox of participation calls into question this theoretical perspective. The paradox theorizes that the rational individual will not waste resources by bearing the costs of taking part in the voting process but will instead take a free ride on the efforts of others. This is known as the free rider problem. The problem is especially acute when the individual does not perceive their vote as being decisive to the election outcome. Some have used rational choice theory to argue that those in a high socio-economic class would be less active “because they have the education and intellectual sophistication to comprehend the free-rider problem and because their high salaries raise the opportunity cost of participation” (Verba 1995, 284). The facts however suggest this hypothesis is false. In fact, strong empirical evidence demonstrates that those in a high socio-economic class are actually the most likely to be active. Other rational choice proponents, including Anthony Downs, have argued that lower information and transaction costs for the well educated imply that it is actually easier for them to participate in politics. Verba (1995) notes “[t]his approach has the virtue of fitting the facts but seems somewhat post hoc” (284). Overall, rational choice theory must be praised for its theoretical elegance. But, the theory has done a poor job of predicting political participation. More specifically, the theory has failed to predict how much political activity and who will take part. Some have argued that expressive choice theory can provide a more compelling explanation of voter behavior. According to Schuessler in A Logic of Expressive Choice (2000), individuals do not necessarily participate in collective action in order to produce outcomes but instead often do so in order to express who they are by attaching themselves to such outcomes. Because under Schuessler’s perspective the value of participation emerges not from the outcome but from the process of participation itself, the free-rider problem is no longer a concern. Participation therefore is not a form of investment but rather a form of consumption. Schuessler wrote, “Consumption benefits are inextricably tied to expression: the sports fan’s expression of team support is required for him to enjoy his.
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