So much attention in digital advertising happens before the click: bidding, testing, optimizing, and more. But one of the most valuable ways to get results is by optimizing what a user sees and does at the end of their click journey. It's called Conversation Rate Optimization (CRO). Chances are, you've tried it. Did you get the results you were looking for? Did you have a strategy in place or did you just guess on what to do? More and more digital advertisers are talking about CRO and trying to figure out the best way to approach it. The presentation brings together CRO experts from Unbounce, Closed Loop, and Hanapin Marketing as they discuss a number of questions and examples on what digital advertisers are doing right, what their doing wrong, and how to get you on the right track to better results. You'll get expert-level PPC tips like: *Ways to make a great landing page *Tools to A/B test your landing pages without the difficulty of learning web design or development *How to employ multivariate testing for getting faster, more insightful results *How to interpret results of tests and what the next steps are Start getting better results with these new CRO tactics!

1. #thinkppc
#Thinkppc – Stop Guessing: Get CRO
Tactics That Drive Results
Special Edition
April 28-30, 2014

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• Sam Owen (Host)
– Senior Account Manager at
Hanapin
– Blogger at PPC Hero
– Hero Conf Speaker
– @SamOwenPPC
Presenters
• Oli Gardner
– Co-Founder of
Unbounce
– Hero Conf Speaker
– @oligardner
• Lance Loveday
– CEO at Closed Loop
– Hero Conf Speaker
– @loveday

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The Topic
Stop Guessing:
Get CRO Tactics That Drive Results

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Join the conversation
• Include the hashtag #thinkppc in your Twitter tweets.
• Or use the webinar question box to send us questions.

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Live Poll Question #1
How long have you been in PPC?
A. Less than 1 year
B. 1-3 years
C. 3-5 years
D. 5+ years

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Live Poll Question #2
Where do you currently send your PPC ad traffic?
A. Homepage
B. Deeper page on website
C. General landing page
D. Dedicated PPC specific landing page
E. Not Sure

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CRO Tactics That Drive Results
What are the biggest mistakes you see in how
people approach landing pages?

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CRO Tactics That Drive Results
What makes a great landing page?

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CRO Tactics That Drive Results
Which tools
should we be using?
What are the
differences?

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CRO Tactics That Drive Results
How do we decide
what to test?
Where can we get
data from?

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CRO Tactics That Drive Results
How do you verify that you’re
testing the right things?

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CRO Tactics That Drive Results
How should we interpret the results of tests?
What are the next steps?

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See today‘s guests & host at
Hero Conf Speaking Topics
Oli Gardner| Live Landing Page Audit
Lance Loveday| The Best of Friends: CRO Tricks to Help You
Dominate PPC
Sam Owen| A Real Boost: The Power of Enhanced Sitelinks
LIVE: Landing Page Audit
Ask the PPC Hero Team Anything

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Live Poll Question #3
Special Offer:
o FREE Solutions Blueprint: We look at your account and provide
analysis and consultation (For accounts with $20K+ in ad spend).
o No Thanks

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Live Q&A Time!

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Have more questions?
Thank you for attending our #thinkppc Hero Conf webinar!
• Join us at Hero Conf 2014 this April 28-30 in Austin, TX
» Heroconf.com
• Contact us Directly:
• Webinar Feedback: marketing@hanapinmarketing.com