#ThinkPPC - Stop Guessing: Get CRO Tactics That Drive Results


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So much attention in digital advertising happens before the click: bidding, testing, optimizing, and more. But one of the most valuable ways to get results is by optimizing what a user sees and does at the end of their click journey. It's called Conversation Rate Optimization (CRO). Chances are, you've tried it. Did you get the results you were looking for? Did you have a strategy in place or did you just guess on what to do?

More and more digital advertisers are talking about CRO and trying to figure out the best way to approach it.

The presentation brings together CRO experts from Unbounce, Closed Loop, and Hanapin Marketing as they discuss a number of questions and examples on what digital advertisers are doing right, what their doing wrong, and how to get you on the right track to better results.

You'll get expert-level PPC tips like:

*Ways to make a great landing page

*Tools to A/B test your landing pages without the difficulty of learning web design or development

*How to employ multivariate testing for getting faster, more insightful results

*How to interpret results of tests and what the next steps are

Start getting better results with these new CRO tactics!

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  • #ThinkPPC - Stop Guessing: Get CRO Tactics That Drive Results

    1. 1. #thinkppc #Thinkppc – Stop Guessing: Get CRO Tactics That Drive Results Special Edition April 28-30, 2014
    2. 2. #thinkppc • Sam Owen (Host) – Senior Account Manager at Hanapin – Blogger at PPC Hero – Hero Conf Speaker – @SamOwenPPC Presenters • Oli Gardner – Co-Founder of Unbounce – Hero Conf Speaker – @oligardner • Lance Loveday – CEO at Closed Loop – Hero Conf Speaker – @loveday
    3. 3. #thinkppc The Topic Stop Guessing: Get CRO Tactics That Drive Results
    4. 4. #thinkppc Join the conversation • Include the hashtag #thinkppc in your Twitter tweets. • Or use the webinar question box to send us questions.
    5. 5. #thinkppc Live Poll Question #1 How long have you been in PPC? A. Less than 1 year B. 1-3 years C. 3-5 years D. 5+ years
    6. 6. #thinkppc Live Poll Question #2 Where do you currently send your PPC ad traffic? A. Homepage B. Deeper page on website C. General landing page D. Dedicated PPC specific landing page E. Not Sure
    7. 7. #thinkppc CRO Tactics That Drive Results What are the biggest mistakes you see in how people approach landing pages?
    8. 8. #thinkppc CRO Tactics That Drive Results What makes a great landing page?
    9. 9. #thinkppc CRO Tactics That Drive Results Which tools should we be using? What are the differences?
    10. 10. #thinkppc CRO Tactics That Drive Results How do we decide what to test? Where can we get data from?
    11. 11. #thinkppc CRO Tactics That Drive Results How do you verify that you’re testing the right things?
    12. 12. #thinkppc CRO Tactics That Drive Results How should we interpret the results of tests? What are the next steps?
    13. 13. #thinkppc See today‘s guests & host at Hero Conf Speaking Topics Oli Gardner| Live Landing Page Audit Lance Loveday| The Best of Friends: CRO Tricks to Help You Dominate PPC Sam Owen| A Real Boost: The Power of Enhanced Sitelinks LIVE: Landing Page Audit Ask the PPC Hero Team Anything
    14. 14. #thinkppc Live Poll Question #3 Special Offer: o FREE Solutions Blueprint: We look at your account and provide analysis and consultation (For accounts with $20K+ in ad spend). o No Thanks
    15. 15. #thinkppc Live Q&A Time!
    16. 16. #thinkppc Have more questions? Thank you for attending our #thinkppc Hero Conf webinar! • Join us at Hero Conf 2014 this April 28-30 in Austin, TX » Heroconf.com • Contact us Directly: • Webinar Feedback: marketing@hanapinmarketing.com