Be the first to like this
So much attention in digital advertising happens before the click: bidding, testing, optimizing, and more. But one of the most valuable ways to get results is by optimizing what a user sees and does at the end of their click journey. It's called Conversation Rate Optimization (CRO). Chances are, you've tried it. Did you get the results you were looking for? Did you have a strategy in place or did you just guess on what to do?
More and more digital advertisers are talking about CRO and trying to figure out the best way to approach it.
The presentation brings together CRO experts from Unbounce, Closed Loop, and Hanapin Marketing as they discuss a number of questions and examples on what digital advertisers are doing right, what their doing wrong, and how to get you on the right track to better results.
You'll get expert-level PPC tips like:
*Ways to make a great landing page
*Tools to A/B test your landing pages without the difficulty of learning web design or development
*How to employ multivariate testing for getting faster, more insightful results
*How to interpret results of tests and what the next steps are
Start getting better results with these new CRO tactics!