1. Idea 1 – Realist narrative + pathos. There will be a boy who gets bullied because he prefers
his ‘natural scent’. One day he finds a lynx can and decides to give it a go. As soon as he
reaches school, other boys come and try make fun of him then realise that he doesn’t
stink. Just applying
This will be done in a school environment
Strengths
Weaknesses
Opportunities Threats
Easy to film
People may be
unavailable for
certain days
The location
(school) is
available.
Resources may
not always be
available
The weather is
normally
unpredictable,
so it can be a
major factor

2. Idea 2 – Sex appeal + logos. A couple friends decide to have a night out after a stressful
exam period. One of them decides to apply the Lynx Attract deodorant before going out.
The group of five boys come across a small group of females and start shouting ‘OiOi
Beautiful’. The small group of females are pulled towards the boy who applied the Lynx
deodorant like a magnetic pull.
A seductive tool
Strengths
Weaknesses
Easy idea to
make
Getting
people to give
up time to
help film
‘This will give you 24hr protection’
Opportunities Threat
No one will be
available to
film during
evening
hours.

3. Idea 3 – A male brings his girlfriend to meet his friends and family. The males father goes
to the toilet to freshen himself up. He finds a spray in the corner, then he decides to apply
the Lynx deodorant. Applying the spray starts to make him sneeze, as he used too much.
As soon as he enters the room, his sons girlfriend eyes widen and runs towards him.
Strengths
Weaknesses
Opportunities Threat
Uniqueidea
Easy to film.
It will be a bit
awkward to
film.
There aren’t
any
deodorant
adverts that
have used this
idea
Some people
may be
offended.
Finding a
house to use
may be
difficult.
Actors may
not want to
film the
scene.

4. Idea 5 – A group of people dressed in nuclear costumes come barricade the door down.
They could shout ‘Stay clear, there is a radioactive substance in this households. STAY
CLEAR!’ They run into the living room and finding the lynx deodorant. The Lynx spray is
considered a ‘radioactive substance’ and the group of people take it away for inspection.
Strengths
Weaknesses
Have many
Finding
places in mind someone who
to film.
will allow me
to use their
house to film
Opportunities Threat
It is similar to
the ‘marmite’
advert, but
different as
this idea is to
advertise a
Could be hard deodorant
to film
Getting
costume and
props

5. Idea 4 – A man running late for work forgets to apply some aftershave or deodorant. He
knows he stinks but has no choice but to go to work the way he is. All of a sudden,
someone throws a Lynx can at him and say ‘Use this wisely. if used correctly, then you will
enjoy what you will come across’.
‘Don’t leave home without it’
Strengths
Weaknesses
Opportunities Threat
Unique idea
Availability of
people
I haven’t seen
an advert that
is similar to
my idea. So I
won’t be
copyrighting.
You don’t
have to film
this in an
office. You
could film in a
classroom and
state the
‘male’ is going
to a
conference.
Getting props
and costumes
There aren’t
any places to
use and turn
it into an
office
The weather
is
unpredictable
.

6. Idea 6 – This will be an animation of celebrities faces. One of them will feel self-conscious
of how they look, as other celebrities have wings. He/she is often regarded as a different
‘species’. All of a sudden, there will be a flying Lynx can with mini wings and he/she will go
after the Lynx can. Once he/she grabs hold of the deodorant and applies it, he/she will
start to feel very light. A pair of wings appear on there back and other male/female
celebrities are instantly attracted to them.
Strengths
Weaknesses
Opportunities Threat
It’s a good
idea and its
funny.
Don’t have
access to
software’s for
animation
I can get
celebrity faces
off the
internet, so I
don’t have to
worry about
getting them
in real life.
There may be
similarities to
the Red Bull
advert, and
may breach
copyright
rules.