The 15 Most Critical Metrics for Internet Marketers

1. FOR INTERNET MARKETERS
THE! !MOST!

2. LET’S START WITH...
WHY
YOU NEED METRICS

3. BUSINESS
TRACKING YOUR METRICS
YOUR
DRAMATICALLY
RESULTS
IMPROVE
WILL!

4. have to say about
EXPERTS
What do the
metrics&
dashboards?

5. Goodmarketers
MEASURE.
Metrics are critical to ensuring
that your marketing is aligned
with your business objectives.
SETH GODIN
“
”

6. PETER DRUCKER
IF YOU CAN’T!
MEASURE IT,!
YOU CAN’T!
IMPROVE IT.!
“
”!

7. COMPANIES TRACKING THEIR METRICS IN DASHBOARDS REALIZE:
YEAR-OVER-YEAR
THAN THOSE WHO DON’T.
YEAR-OVER-YEAR
&

8. MEASURE
EVERYTHING
OF SIGNIFICANCE.
ANYTHING
THAT IS
IMPROVES.
MEASURED AND
WATCHED,
Bob Parsons
“
”!

9. you will
Neverachieve
SUCCESS YOU WANT
TRACK YOUR METRICS,
THEBOTTOMLINE
IF YOU CHOOSE NOT TO
THE

10. SO WHICH METRICS
SHOULD YOU TRACK?

11. FOR INTERNET MARKETERS
THE! !MOST!

12. 1. CONTRIBUTION MARGIN
SALES MINUS
VARIABLE COSTS
CONTRIBUTION
MARGIN
=
*VARIABLE COSTS INCLUDE COGS, ADVERTISING, REFUNDS, COMMISSIONS, ETC.
*

13. 1. CONTRIBUTION MARGIN
CONTRIBUTION MARGIN IS A GREAT INDICATOR
OF THE
OVERALL HEALTH OF YOUR BUSINESS

14. 2. TOTAL SALES
SECONDARILY, ASSESS SALES BY:
• AFFILIATE
• REGION
• PRODUCT, ETC.

15. 3. EARNINGS PER CLICK
YOU CAN OUT-ADVERTISE YOUR COMPETITORS AND DOMINATE
WHEN YOU GENERATE THE HIGHEST EPC IN YOUR MARKET,

16. 4. ADVERTISING COST VS. REVENUE PER SALE
THE RELATIONSHIP BETWEEN MEASURE THIS
IS WHAT’S CRITICAL SPOT TRENDS AND FIX PROBLEMS
AD COSTS AND SALES DAILY, WEEKLY & MONTHLY TO

17. 5. TOTAL EMAIL SALES
but this one sums it all up
OPENS, OPEN RATES, CLICKS, CLICK THROUGH RATES, AND EARNINGS PER CLICK…
YOU SHOULD ALSO LOOK AT

18. 6. TOP REVENUE GENERATING EMAILS
THEN SEND THEM AGAIN AND CRAFT MORE LIKE THEM
ALWAYS HAVE A RUNNING LIST OF YOUR TOP PRODUCING EMAILS.
THEN, ANALYZE YOUR WINNING EMAILS TO UNDERSTAND WHY THEY WORKED.

19. 7. REFUNDS
MEASURING AND DECREASING REFUNDS IS ONE OF THE
EASIEST & FASTEST WAYS TO BOOST YOUR PROFITS

20. 8. BILLING FAILURES
SO YOU CAN IMPLEMENT STRATEGIES TO REDUCE THIS LOSS
TRACK HOW OFTEN CUSTOMER & PROSPECTIVE CUSTOMER PAYMENTS ARE DECLINING,

21. 9. WEBSITE VISITORS
THERE IS GENERALLY A HIGH CORRELATION BETWEEN
SO TRACK & IMPROVE THIS KEY METRIC
THE NUMBER OF WEBSITE VISITORS & SALES,

22. 10. VISITS & SALES FROM SOCIAL MEDIA
DO NOT INVEST IN SOCIAL MEDIA
IF YOU CANNOT TRACK RESULTS SUCH AS
WEBSITE VISITS, LEADS, AND SALES

23. 11. SALES TEAM CONVERSION FUNNEL
ASSESS EACH INDIVIDUAL SALES REP
TO IDENTIFY WHERE HIS OR HER
PERFORMANCE CAN BE IMPROVED

24. 12. CLIENT RETENTION
KEEPING CLIENTS LONGER
DRAMATICALLY IMPROVES PROFITABILITY

25. 13. EMAIL LIST SIZE
YOUR EMAIL LIST IS A KEY BUSINESS ASSET THAT SHOULD
ALWAYS BE GROWING

26. 14. NUMBER OF LEADS/CUSTOMERS
LEADS AND CUSTOMERS ARE
THE LIFEBLOOD
OF YOUR BUSINESS

27. 15. LIFETIME CUSTOMER VALUE
BOOSTING LIFETIME CUSTOMER VALUE MAXIMIZES PROFITS,
AND UNDERSTANDING LCV ALLOWS YOU TO OPTIMIZE YOUR ADVERTISING,
AS YOU KNOW PRECISELY HOW MUCH YOU CAN SPEND TO ACQUIRE A CUSTOMER

28. Nowthatyouknow
WHICH
metricstotrack,
Thenextstepis
HOW
tofigureout
totrackthem

29. AUTOMATICALLY TRACK YOUR KEY METRICS
TODAY THERE ARE DASHBOARDS THAT
CHECK IT

30. THE OPTIMAL DASHBOARD
TO ALL THE SYSTEMS YOU ALREADY USE
AUTOMATICALLY CONNECTS
AND HUNDREDS MORE

31. SO YOUR METRICS ARE…
AND THERE’S
ZERO!
DISPLAYED IN REAL TIME
ALWAYS UP-TO-DATE
MANUAL
DATA ENTRY

32. WELCOME TO
OUR WORLD
OF METRICS

33. WE AT GUIDING METRICS CAN
CLICK TO WATCH YOUR FREE DEMO VIDEO
SPECIFICALLY FOR YOUR BUSINESS
CUSTOM-BUILD
AN AUTOMATED DASHBOARD

34. GUIDINGMETRICS.COM
LET’S STAY IN TOUCH
DAVEL@GUIDINGMETRICS.COM (800) 476-0423
DAVE LAVINSKY
WATCH OUR FREE DEMO VIDEO
SCHEDULE YOUR FREE PERSONAL DEMO

35. that needs to
TRACK THEIR METRICS?
CLICK TO SHARE
WHO DO YOU KNOW

36. CLICK TO WATCH !
YOUR FREE DEMO VIDEO
GUIDINGMETRICS.COM
DAVEL@GUIDINGMETRICS.COM (800) 476-0423
DAVE LAVINSKY