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FOR CHIEF FINANCIAL OFFICERS
THE! !MOST!
LET’S START WITH...
WHY
YOU NEED METRICS
BUSINESS
TRACKING YOUR METRICS
YOUR
DRAMATICALLY
RESULTS
IMPROVE
WILL!
have to say about
EXPERTS
What do the
metrics&
dashboards?
Goodmarketers
MEASURE.
Metrics are critical to ensuring
that your marketing is aligned
with your business objectives.
SETH...
PETER DRUCKER
IF YOU CAN’T!
MEASURE IT,!
YOU CAN’T!
IMPROVE IT.!
“
”!
COMPANIES TRACKING THEIR METRICS IN DASHBOARDS REALIZE:
YEAR-OVER-YEAR
THAN THOSE WHO DON’T.
YEAR-OVER-YEAR
&
MEASURE
EVERYTHING
OF SIGNIFICANCE.
ANYTHING
THAT IS
IMPROVES.
MEASURED AND
WATCHED,
Bob Parsons
“
”!
THEBOTTOMLINE
you
REFUSEACCESS
SUCCESS
TRACK YOUR METRICS,
WHEN YOU CHOOSE NOT TO
TO THE INFORMATION
THAT BREEDS YOUR
SO WHICH METRICS
SHOULD YOU TRACK?
FOR CHIEF FINANCIAL OFFICERS
THE! !MOST!
1. NET INCOME
NEED A PROFIT & LOSS UPDATE IMMEDIATELY?
TRACK YOUR NET INCOME
SECONDARILY, ASSESS SALES BY:
• AFFILIATE
• REGION
• PRODUCT, ETC.
2. TOTAL SALES
SALES MINUS
VARIABLE COSTS
CONTRIBUTION
MARGIN
=
*VARIABLE COSTS INCLUDE COGS, ADVERTISING, REFUNDS, COMMISSIONS, ETC.
*
3...
CONTRIBUTION MARGIN IS A GREAT INDICATOR
OF THE
OVERALL HEALTH OF YOUR BUSINESS
3. CONTRIBUTION MARGIN
CURRENT RATIO =
CURRENT LIABILITIES
CURRENT ASSETS
4. CURRENT RATIO
CURRENT RATIO INDICATES YOUR LIQUIDITY,
ASSESSES YOUR ABILITY TO MEET OBLIGATIONS,
AND MEASURES YOUR FINANCIAL STRENGTH
4....
SELF-EXPLANATORY.
MONITOR YOUR CASH 24/7
IF YOU RUN OUT, YOU’RE DEAD
5. CASH BALANCE
THE RELATIONSHIP BETWEEN MEASURE THIS
IS WHAT’S CRITICAL SPOT TRENDS AND FIX PROBLEMS
AD COSTS AND SALES DAILY, WEEKLY & M...
ASSESS EACH INDIVIDUAL SALES REP
TO IDENTIFY WHERE HIS OR HER
PERFORMANCE CAN BE IMPROVED
7. SALES TEAM CONVERSION FUNNEL
KEEPING CLIENTS LONGER
DRAMATICALLY IMPROVES PROFITABILITY
8. CLIENT RETENTION
THEN SEND THEM AGAIN AND CRAFT MORE LIKE THEM
ALWAYS HAVE A RUNNING LIST OF YOUR TOP PRODUCING EMAILS.
THEN, ANALYZE YOUR ...
LEADS AND CUSTOMERS ARE
THE LIFEBLOOD
OF YOUR BUSINESS
10. NUMBER OF LEADS/CUSTOMERS
BOOSTING LIFETIME CUSTOMER VALUE MAXIMIZES PROFITS,
AND UNDERSTANDING LCV ALLOWS YOU TO OPTIMIZE YOUR ADVERTISING,
AS YOU ...
Nowthatyouknow
WHICH
metricstotrack,
Thenextstepis
HOW
tofigureout
totrackthem
GUESS WHAT
AUTOMATICALLY TRACK YOUR KEY METRICS
TODAY THERE ARE DASHBOARDS THAT
THE GUIDING METRICS DASHBOARD
TO ALL THE SYSTEMS YOU ALREADY USE
AUTOMATICALLY CONNECTS
PLUS HUNDREDS MORE
ONE HUNDRED PERCENT
And is
and
CUSTOMIZED
FULLY-TAILORED
to YOUR BUSINESS
OUR DASHBOARD
EACH of your APIS
API = APPLICATION PROGRAM INTERFACE
SYNCS WITH
TO MAKE SURE THAT YOUR DATA IS
AND THERE’S
ZERO!
PULLED IN REAL TIME
ALWAYS UP-TO-DATE
MANUAL
DATA ENTRY
SO.
DID YOU KNOW THAT…
15 MINUTES
COULD SAVE YOU 15%
OR MORE ON
CAR INSURANCE
MAKE
TWO HUNDRED
PERCENT
IN
REVENUE?
THE GUIDING METRICS DASHBOARD TEAM CAN
SCHEDULE YOUR FREE
SPECIFICALLY FOR YOUR BUSINESS
CUSTOM-BUILD
AN AUTOMATED DASHBOA...
WELCOME TO
OUR WORLD
OF METRICS
GUIDINGMETRICS.COM
LET’S STAY IN TOUCH
DAVEL@GUIDINGMETRICS.COM (800) 476-0423
DAVE LAVINSKY
WATCH OUR FREE DEMO VIDEO
SCH...
that needs to
TRACK THEIR METRICS?
CLICK TO SHARE
WHO DO YOU KNOW
SCHEDULE YOUR FREE
PERSONAL CONSULTATION
GUIDINGMETRICS.COM
DAVEL@GUIDINGMETRICS.COM (800) 476-0423
DAVE LAVINSKY
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The 11 Most Critical Metrics for CFOs

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The 11 Most Critical Metrics for Chief Financial Officers

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The 11 Most Critical Metrics for CFOs

  1. 1. FOR CHIEF FINANCIAL OFFICERS THE! !MOST!
  2. 2. LET’S START WITH... WHY YOU NEED METRICS
  3. 3. BUSINESS TRACKING YOUR METRICS YOUR DRAMATICALLY RESULTS IMPROVE WILL!
  4. 4. have to say about EXPERTS What do the metrics& dashboards?
  5. 5. Goodmarketers MEASURE. Metrics are critical to ensuring that your marketing is aligned with your business objectives. SETH GODIN “ ”
  6. 6. PETER DRUCKER IF YOU CAN’T! MEASURE IT,! YOU CAN’T! IMPROVE IT.! “ ”!
  7. 7. COMPANIES TRACKING THEIR METRICS IN DASHBOARDS REALIZE: YEAR-OVER-YEAR THAN THOSE WHO DON’T. YEAR-OVER-YEAR &
  8. 8. MEASURE EVERYTHING OF SIGNIFICANCE. ANYTHING THAT IS IMPROVES. MEASURED AND WATCHED, Bob Parsons “ ”!
  9. 9. THEBOTTOMLINE you REFUSEACCESS SUCCESS TRACK YOUR METRICS, WHEN YOU CHOOSE NOT TO TO THE INFORMATION THAT BREEDS YOUR
  10. 10. SO WHICH METRICS SHOULD YOU TRACK?
  11. 11. FOR CHIEF FINANCIAL OFFICERS THE! !MOST!
  12. 12. 1. NET INCOME NEED A PROFIT & LOSS UPDATE IMMEDIATELY? TRACK YOUR NET INCOME
  13. 13. SECONDARILY, ASSESS SALES BY: • AFFILIATE • REGION • PRODUCT, ETC. 2. TOTAL SALES
  14. 14. SALES MINUS VARIABLE COSTS CONTRIBUTION MARGIN = *VARIABLE COSTS INCLUDE COGS, ADVERTISING, REFUNDS, COMMISSIONS, ETC. * 3. CONTRIBUTION MARGIN
  15. 15. CONTRIBUTION MARGIN IS A GREAT INDICATOR OF THE OVERALL HEALTH OF YOUR BUSINESS 3. CONTRIBUTION MARGIN
  16. 16. CURRENT RATIO = CURRENT LIABILITIES CURRENT ASSETS 4. CURRENT RATIO
  17. 17. CURRENT RATIO INDICATES YOUR LIQUIDITY, ASSESSES YOUR ABILITY TO MEET OBLIGATIONS, AND MEASURES YOUR FINANCIAL STRENGTH 4. CURRENT RATIO
  18. 18. SELF-EXPLANATORY. MONITOR YOUR CASH 24/7 IF YOU RUN OUT, YOU’RE DEAD 5. CASH BALANCE
  19. 19. THE RELATIONSHIP BETWEEN MEASURE THIS IS WHAT’S CRITICAL SPOT TRENDS AND FIX PROBLEMS AD COSTS AND SALES DAILY, WEEKLY & MONTHLY TO 6. ADVERTISING COST VS. REVENUE PER SALE
  20. 20. ASSESS EACH INDIVIDUAL SALES REP TO IDENTIFY WHERE HIS OR HER PERFORMANCE CAN BE IMPROVED 7. SALES TEAM CONVERSION FUNNEL
  21. 21. KEEPING CLIENTS LONGER DRAMATICALLY IMPROVES PROFITABILITY 8. CLIENT RETENTION
  22. 22. THEN SEND THEM AGAIN AND CRAFT MORE LIKE THEM ALWAYS HAVE A RUNNING LIST OF YOUR TOP PRODUCING EMAILS. THEN, ANALYZE YOUR WINNING EMAILS TO UNDERSTAND WHY THEY WORKED. 9. TOP REVENUE GENERATING EMAILS
  23. 23. LEADS AND CUSTOMERS ARE THE LIFEBLOOD OF YOUR BUSINESS 10. NUMBER OF LEADS/CUSTOMERS
  24. 24. BOOSTING LIFETIME CUSTOMER VALUE MAXIMIZES PROFITS, AND UNDERSTANDING LCV ALLOWS YOU TO OPTIMIZE YOUR ADVERTISING, AS YOU KNOW PRECISELY HOW MUCH YOU CAN SPEND TO ACQUIRE A CUSTOMER 11. LIFETIME CUSTOMER VALUE
  25. 25. Nowthatyouknow WHICH metricstotrack, Thenextstepis HOW tofigureout totrackthem
  26. 26. GUESS WHAT AUTOMATICALLY TRACK YOUR KEY METRICS TODAY THERE ARE DASHBOARDS THAT
  27. 27. THE GUIDING METRICS DASHBOARD TO ALL THE SYSTEMS YOU ALREADY USE AUTOMATICALLY CONNECTS PLUS HUNDREDS MORE
  28. 28. ONE HUNDRED PERCENT And is and CUSTOMIZED FULLY-TAILORED to YOUR BUSINESS
  29. 29. OUR DASHBOARD EACH of your APIS API = APPLICATION PROGRAM INTERFACE SYNCS WITH
  30. 30. TO MAKE SURE THAT YOUR DATA IS AND THERE’S ZERO! PULLED IN REAL TIME ALWAYS UP-TO-DATE MANUAL DATA ENTRY
  31. 31. SO. DID YOU KNOW THAT…
  32. 32. 15 MINUTES COULD SAVE YOU 15% OR MORE ON CAR INSURANCE MAKE TWO HUNDRED PERCENT IN REVENUE?
  33. 33. THE GUIDING METRICS DASHBOARD TEAM CAN SCHEDULE YOUR FREE SPECIFICALLY FOR YOUR BUSINESS CUSTOM-BUILD AN AUTOMATED DASHBOARD ONE-ON-ONE CONSULTATION
  34. 34. WELCOME TO OUR WORLD OF METRICS
  35. 35. GUIDINGMETRICS.COM LET’S STAY IN TOUCH DAVEL@GUIDINGMETRICS.COM (800) 476-0423 DAVE LAVINSKY WATCH OUR FREE DEMO VIDEO SCHEDULE YOUR FREE ONE-ON-ONE CONSULTATION
  36. 36. that needs to TRACK THEIR METRICS? CLICK TO SHARE WHO DO YOU KNOW
  37. 37. SCHEDULE YOUR FREE PERSONAL CONSULTATION GUIDINGMETRICS.COM DAVEL@GUIDINGMETRICS.COM (800) 476-0423 DAVE LAVINSKY

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