Covers elements of NGO Selection for CSR

1. GuideStar India’s Presentation
Essential elements of Partner NGO Selection and
Measuring the Effectiveness
Workshop on Corporate Social Responsibility for PSEs
February 16, 2012 – Mumbai
Organised by
Department of Public Enterprises, Government of India &
Bombay Chamber of Commerce & Industry

2. Let’s play on the Spectrogram
Working with Working with
NGO Partners NGO Partners
is great! does not
work!

3. Let’s play on the Spectrogram
We easily find Where are the
NGO Partners NGOs?
of our choice

4. Voices
How can we find orgs
How do we get to
We want to work with doing similar work so
know of workshops/
NGOs. Where do we that we can
awards/ new
find suitable & reliable collaborate/compare/
opportunities for our
ones? learn?
partners?
How do we find NGO
partners that meet our
criteria?
Is there a way to let Is there a quick way to
people know our check NGO credibility?
current needs? Is there one place
where we can find
everything about
NGOs?

5. How to select NGO Partners
Assumptions
You have decided your CSR objectives & goals
You have a clear CSR strategy
You have decided to partner with NGOs
Your chance of finding the right NGO Partner(s) is
as good as how your clear you are about what you
want them to do

6. What we will discuss
Specify
Search
Define Define what Invite
for Evalua
specific criteri you applic
partne te
ations a want to ations
rs
know

7. Define Specifications
Geography
Theme/ cause/ communities
Your Role/ type of intervention
Budget
Expectation from NGO/
capability
Level of engagement

8. Define Criteria
Legal compliance
Financial diligence
Governance
Transparency & Accountability
Effectiveness: Theory of Change,
Metrics, Efficiency
Size & capacity/ willingness
Reputation/ Recognition/
Certifications/third party evaluations/
Supporters

9. Specify what you want to know
About the organisation
About the location/community
About the cause
About the project
Share your criteria & selection process

10. Search for Partners
Search instantly on www.guidestarindia.org using
criteria filters/ Propoor/ Karmayog/ Indianngos
Search accredited lists/ partners of grant makers
Ask around: local area, local government, other
PSEs, ask employees
Explore co-funding, leverage government
programmes
Engage a facilitator/ consultant

11. Where are the NGOs?
CSO CAPART
3.2mn regd 26,000
1.8 mn contacted
0.5mn traced
NPS – Planning
Commission
39945
FCRA Maharashtra
42,000 CSO:
4.84 L regd
0.40 L contacted
0.08 responded
IT State: 10.25 L
100,000 ITR 50,000 reg p.a.
in 2010-11

12. What happens when come get together
Jammu & Kashmir GiveIndia 308 NGOs
365
Give India + Credibility Alliance : 439
Himachal Pradesh
Chandiga 199 Give India + Credibility Alliance + GuideStar India: 1321
GuideStar India access: 38992
rh Uttarakhand
78 523
Haryan Delhi
Sikkim
a 2712
18
563
Rajastha
Uttar Pradesh Assam
n
6003 Bihar 915
1639
1726
Madhya Pradesh West
Gujarat
1607 Benga
2258
l
3884
Daman & Diu Arunachal Pradesh 112
4 Orissa Nagaland 186
Dadra & 1854 Manipur 758
Maharashtra
Nagar Haveli Mizoram 50
3956
7 Tripura 154
Andhra Meghalaya 86
Pradesh
2246
Karnataka
2045 Andaman & Nicobar
Puducherr 10
y
Lakshadweep Tamil Nadu
70
4 2605
Kerala
817

17. Who uses GuideStar India

18. What is GuideStar India’s reach
GuideStar India is an online, fully searchable database of
reliable and comparable information on NGOs registered in
India.
1700 NGOs with different levels of validation
At least verified for
-Registration as trust/ society/ sec 25
company
- IT PAN
- Proof of current existence
Additional validation
-Memberships/ Accreditation/
Supporters
-Scanned copies of ITR, Audited
Accounts, FCRA & Tax certificates
38000+ NGOs on email
5000+ NGO documents

19. What NGOs say about GuideStar India
“Opportunity knocks at your door only
once but GuideStar India knocks at
your door again and again until you
grab the opportunity! ” Fatima
Lawrence, President, Lakkasandra
Ashwini Mahila Sangha
“Soon after being a part of GuideStar India, we got an opportunity to attend
an IT Workshop conducted by NASSCOM Foundation. Through this
workshop we could familiarize with various online tools to promote our cause.
Our presence on the Guidestar India website and a social networking
site, in fact has helped us to get associated with an industry donor,
who was looking for a small NGO. It is a phenomenal long term value
addition from Guidestar India to a small NGO like ours within a few months of
association." Dr Usha Pillai, Chairperson, IDEA Foundation

20. What Donors say about GuideStar India
“The credibility of organisations is key to
how we select our partner charities. As part
of our detailed due diligence procedure, we
use the resources provided by
GuideStar India to ensure that donations
make the maximum impact and funds are
distributed responsibly and effectively.”
Abha Thorat-Shah, Director, The British
Asian Trust
Our member Table in Ahmedabad wanted to build a school in the Rural part of North Gujarat. They
contacted various people and local references to qualify and identify a suitable project. After
several months of futile exercise, we approached GuideStar India. They updated their Blog and
also sent email communication to various shortlisted NGOs on their database. The response from
NGOs was overwhelming. We then started shortlisting and qualifying the various requirements
quoted by various schools. We finally selected Adwait Vidhyamandir, Jaasra (North Gujarat). The
role of GuideStar has been most critical in getting us together. People are surprised to see
our association with Adwait Vidyamandir and also Village Jaasra since we had no
association prior. It is generally seen that people try to carry out service projects only in native
village or village with direct reference. In our case we trusted the due diligence of Guidestar in
enrolling the NGOs.

21. Who uses GuideStar India
15000+ unique visitors 129000+ page views
“Soon after being a part of GuideStar India, we got to attend an
IT Workshop conducted by NASSCOM Foundation. Our
presence on the Guidestar India and a social networking site
has helped us to get an industry donor looking for a small
NGO. It is a phenomenal long term value from Guidestar
India to a small NGO like ours within a few months.” Dr Usha
Pillai, Chairperson, IDEA Foundation
Benefits: Training workshops, volunteers, fast track
registration for fundraising & other programmes, monetary &
in-kind donations, corporate relationships, winning awards,
etc.

22. Invite Applications
Create a form that allows comparison &
evaluation, do not ask for what exists
Create a target list, reach out, not over reach
Ask around: local area, local government, other
PSEs, ask employees
Explore co-funding, leverage government
programmes
Engage a facilitator/ consultant

23. Evaluate Applications
Desk review
Interview, reference checks
Visit

24. Evaluate Project
Does it fulfill a need
Community involvement
Be supportive,
Costs help the NGO
think through the
Key activities costs, risks,
critical path,
Capacity to scale, implement & sustain identify areas
where you can
Deliverables & metrics help them
Assumptions & Risks implement with
your resources &
skills
Co funding/ leverage other schemes
Level of engagement: staff/ families/ suppliers
Contribution of skills
How does it meet your CSR objectives & goals

25. NGO Sector Resources to leverage
www.guidestarindia.org How do we all
link up to TISS
National CSR
Hub
NGO India 2012
www.credibilityalliance.org
March 16-18
Gurgaon

26. Some posers
Use your unique strengths as PSEs to
identify projects, partner with NGOs &
the NGO sector
• How about supporting the creation of a
robust pool of NGO partners
•Support the Mapping NGOs across
India
•Support Capacity building for NGOs
•Demolish language barriers
•Create platform to share amongst PSEs
•How to bring the voice of the
community

27. Thank you!
Pushpa Aman Singh
CEO
pushpa@guidestarindia.org
GuideStar India
An initiative of Civil Society Information Services India
814-A wing, Corporate Avenue | Sonawala Road |
Goregaon (E) | Mumbai 400 063. India.
Ph: +91-22-26856900/99 | Visit www.guidestarindia.org
and http://guidestarindia.blogspot.com/
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