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Trade Show Giveaways
1. The Power of Promotional Products and Trade Shows (the facts)
2. Items used to promote a product, service or company program, including advertising specialties, premiums, incentives, business gifts, awards, prizes, commemoratives and other imprinted or decorated items What are Promotional Products?
3. How big is the Promotional Products Industry? $ 18,013,763,752 Source: The PPAI 2005 Sales Volume Estimate
4. Top Buyers of Promotional Products by Industry 1. Education 2. Financial 3. Healthcare 4. Not for Profit 5. Construction 6. Government 7. Trade, Professional Associations, etc. 8. Real Estate 9. Automotive 10. Professional: Doctors, Lawyers, etc.
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6. Are Pre-show mailings with Promotional Product Offerings More Effective in Increasing Booth Traffic Than Mailings Without? ∙ Including a promotional product with a pre-show mailing or an offer of apromotional product increases the likelihood of an attendee stopping by a tradeshow booth ∙ As a general rule, promotional products of greater value generate more sales leads than products of lower value A 2004 study by Georgia Southern University
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8. To promote traffic at its booth, an exhibitor sent invitations to 4900 trade show registrants. Registrants were further broken down into smaller groups, each of which received from zero to three gifts(before, at, and/or after the show). The researchers measured booth traffic, post-show memory of having received the invitation and goodwill toward the company. A 1991 Study by Exhibit Surveys, Inc
13. Create a tiered approach! 1 . Pre –Show Buzz Builder Get a list of attendees, send incentives to check out your booth!
14. Create a tiered approach! 2 . In – Booth Traffic Builder Grab attendees’ attention! Fun products that blink and light up; food to satisfy their appetites! After the introduction give them an additional gift to keep and remember you by!
15. Create a tiered approach! 3. After show Follow – Up Show appreciation and keep you name on your potential client’s mind. In addition, a follow up gift will really reflect positively on you client.
