SEO Case Study with Freeman Schwabe and Proteus Internet Marketing. Significant increase in qualified visitors, more RFQ's and more sales leads.

1. Case Study SEO Internet Marketing
with
Case Study of the
Freeman Schwabe Machinery
SEO Internet Marketing Implementation
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Tools

2. The Company Website is the Hub of B2B Marketing
Company Vision and Positioning
Image
Sales Leads Branding
Potential WWW.yourwebsite.com Competitive
Customers Advantage
Current Customers
Relationship Building
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Tools

3. Benefits of Internet Marketing in a FLAT WORLD
Specific
Customer
Global Low
Targeting
Reach Entry Cost
Internet
Measurable Marketing Flexibility
ROI and
Sales
Niche Product Image
Advantage Technology
Competitive
Advantage
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Tools

4. Internet Marketing Strategy - Website Marketing R.O.I.
FOCUS ON VISIBILITY / IMPROVE RANKINGS on SELECTED KEYWORDS
Web Site
Marketing
R.O.I.
METRICS METRICS METRICS METRICS METRICS
BUILD
KNOWLEDGE Sales Leads RFQ
BASE Conversion 2 -3 MONTHS
METRICS METRICS METRICS METRICS METRICS METRICS METRICS
BUILDING &
Improved LEARNING
Visibility
WORK WITH Rankings
CURRENT METRICS METRICS METRICS METRICS METRICS METRICS METRICS METRICS
SITE
Competitors Competitive
SWOT Positioning
METRICS METRICS METRICS METRICS METRICS METRICS METRICS METRICS METRICS METRICS
Links Strategy Business Goals Keywords
& Content
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to latest Internet Marketing Tools.

5. Developing a Web Site to Drive RFQs and Sales
By Applying Proven Marketing Skills applied to the Latest Internet Marketing Tools
Core Company Skills & Unique Proposition
Objectives
Target Keyword Research & Analysis
Research Competitors sites
Links Analysis and Action Plan
Design Site Architecture & Rich Content
Customers, Geography, Language, Data,
Ease of Navigation, Solutions, Testimonials
Submission to Directories & Search Engines
Target Potential Customers
Set Targets and Metrics
Profile, Search Needs, Priority Products
Call To Action / Landing Page
Measure and Improve
Ongoing Improvement Programs
Monitor Results and Adjust, Add Links, Promotion
Improve Conversion Pathways, New Copy
Invest in Search Engine Marketing
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Tools

6. Developing a Web Site to Drive RFQs and Sales
By Applying Proven Marketing Skills applied to the Latest Internet Marketing Tools
PROVEN
Core Company Skills & Unique Proposition MARKETING & SALES
STRATEGIC MIX
• Objectives
•
•
Target Keyword Research & Analysis
Research Competitors sites
ATTENTION
• Links Analysis and Action Plan
Design Site Architecture & Rich Content
•
•
Customers, Geography, Language, Data,
Ease of Navigation, Solutions, Testimonials INTEREST
Submission to Directories & Search Engines
Target Potential Customers
• Set Targets and Metrics
Profile, Search Needs, Priority Products
DESIRE
Call To Action / Landing Page
Measure and Improve
Ongoing Improvement Programs
•
•
Monitor Results and Adjust, Add Links, Promotion
Improve Conversion Pathways, New Copy
ACTION
• Invest in Search Engine Marketing
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Tools

7. Developing a Web Site to Drive RFQs and
Sales
Core Company Skills & Proven Marketing Skills applied to the LatestMARKETING & SALES
By Applying
Unique Proposition Internet Marketing Tools
PROVEN
STRATEGIC MIX
• Objectives
• Target Keyword Research & Analysis Point of Difference
•
•
Research Competitors sites
Links Analysis and Action Plan
ATTENTION Positioning
Google / Yahoo
RANKING
Design Site Architecture & Rich Content
• Customers, Geography, Language, Data,
• Ease of Navigation, Solutions, Testimonials
Submission to Directories & Search Engines INTEREST Competitive
Advantage
CONTENT
Target Potential Customers
Ease of Navigation
• Set Targets and Metrics
Profile, Search Needs, Priority Products
Call To Action / Landing Page
DESIRE Qualified
Customers
Measure and Improve FIT CUSTOMER
NEEDS
Ongoing Improvement Programs
•
•
Monitor Results and Adjust, Add Links, Promotion
Improve Conversion Pathways, New Copy ACTION RFQ
and
• Invest in Search Engine Marketing Sales Pipeline
CONVERSION
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Tools

8. Freeman Schwabe Machinery - Case Study Example
Freeman Schwabe required
BETTER Internet VISIBILITY
and
IMPROVED SEARCH RANKINGS
with Google & Yahoo.
www.FreemanSchwabe.com
The Goal set was to:
At minimum: DOUBLE the NUMBER RFQs being RECEIVED
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Tools
18

9. The Main Activities Implemented for Freeman Schwabe
1. Analysis of 5 Competitors - website, links, keywords, rankings
2. Agreed Strategic Positioning of FSM - Developed Key Heading for Home Page
3. Questionnaire results from all management and meeting to agree focus
4. Developed New Links from Competitors, Industry Knowledge, Directories etc
5. Index with Google, Yahoo and MSN and used 2 Web Site Trackers
6. Results took 4-6 months (Proteus retained by Freeman Schwabe since Feb 2008)
7. New Site launched November with New Content, Better Tagging, Better Copy
8. Implemented 2 Google AdWords Test Campaigns
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to latest Internet Marketing Tools.

10. Visits to FREEMAN SCHWABE SITE
Freeman Schwabe
Visits 3 Month Moving Average Links & SEO Front Page
Freeman Schwabe
Ad Words Europe Campaign
Visits to Freeman Schwabe Site
+282% Increase
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to latest Internet Marketing Tools.

11. www.freemanschwabe.com
GOOGLE Keywords / Phrases - Ranking Position # Begining 2009
KEYWORD SEARCH RANKING POSITIONS Google Yahoo
OEM die cutting presses #1 #1
schwabe presses #1 #1
abrasives die cutting presses #1 #2
packaging cutting presses machines #1 #1
gaskets die cutting presses machines #2 #4
auto interior cutting presses #1 #1
receding beam press #2 #1
traveling head press #1 #5
die cutting automated systems #1 #4
high speed cutting presses and machines #1 #6
http://www.proteusinternetmarketing.com
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to latest Internet Marketing Tools.

12. Developing a Web Site to Drive RFQs and Sales
Summary
“The quantity of RFQ’s being received by
Freeman Schwabe
direct from the company website
increased by 600%,
and it continues to increase”...
...........Greg DeFisher (CEO & President of Freeman Schwabe Machinery)
2009
Greg DeFisher
President & CEO
Freeman Schwabe Machinery
www.FreemanSchwabe.com
For FREE Internet Marketing assessment & proposal
Contact John Cullen
jccullen@fuse.net
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to latest Internet Marketing Tools.

13. John Cullen - Core Skills & Knowledge
• Traditional & Internet Marketing and Sales
• Strategic Planning / Brand Marketing Planning
- Brand / Company Positioning
- Competitive Analysis
- SWOT Analysis
email: jccullen@fuse.net
• Marketing & Sales Experience and Success in B2C and B2B
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Tools