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  1. 2. Amul – The Taste Of India <ul><li>Largest food brand in India </li></ul><ul><li>World's Largest Pouched Milk Brand </li></ul><ul><li>Annual Turnover of Rs. 42,778 Million </li></ul><ul><li>Members include: </li></ul><ul><ul><li>13 district Co-op Societies </li></ul></ul><ul><ul><li>12,792 village Co-op societies </li></ul></ul><ul><ul><li>2.6 million individuals </li></ul></ul>
  2. 3. <ul><li>Total Milk handling capacity: 10.16 million litres/ day </li></ul><ul><li>Total Milk collection: 2.38 billion litres in 2006-07 </li></ul><ul><li>Milk drying capacity is 594 tonnes a day </li></ul><ul><li>Cattle feed manufacturing capacity: 2,640 tonnes/day </li></ul>Amul – The Taste Of India
  3. 4. Amul Network <ul><li>One of the best distribution networks of the country </li></ul><ul><li>All products available all over the country </li></ul><ul><li>Amul stores </li></ul><ul><li>Global reach </li></ul><ul><li>57 own stores in UAE </li></ul>
  4. 5. Amul Brands <ul><li>Bread Spreads </li></ul><ul><li>Milk Drinks </li></ul><ul><li>Powdered Milk </li></ul><ul><li>Fresh Milk </li></ul><ul><li>Cheese </li></ul><ul><li>Cooking add-ons </li></ul><ul><li>Health drinks </li></ul><ul><li>Desserts </li></ul>
  5. 7. Indian Dairy Industry Pre- Independence <ul><li>Kaira Dairy District </li></ul><ul><li>Polson Dairy Mumbai – Pestonji Edulji Dalal (Parsi from Mumbai) </li></ul><ul><li>Polson’s main consumer </li></ul><ul><li>Unfair trade practices – Pricing </li></ul><ul><li>Root cause for the uprising </li></ul>
  6. 9. The Uprising <ul><li>Farmers revolted against Polson’s practices </li></ul><ul><li>Consulted Vallabhai Patel </li></ul><ul><li>Morarji Desai’s addressal </li></ul><ul><li>Went on a 15 day strike </li></ul><ul><li>The Co-Operative movement took off </li></ul>
  7. 10. Indian Dairy Supply Co. <ul><li>A new Milk Buyer was formed in Bombay </li></ul><ul><li>The Co-operative Societies Act was formed </li></ul><ul><li>Legal Recognition </li></ul><ul><li>White Revolution </li></ul>
  8. 11. Father of the Dairy Revolution <ul><li>Dr. Verghese Kurien </li></ul><ul><li>Background </li></ul><ul><li>Entry into the Kaira </li></ul><ul><li>Dairy Industry </li></ul>
  9. 12. Manthan-The Churning <ul><li>As said by Dr. Kurien </li></ul><ul><li>Directed by Shyam Benegal </li></ul><ul><li>Revolves around the evolution and the background of the Kheda District Co-operative </li></ul>
  10. 13. <ul><li>Dr. Rao </li></ul>
  11. 14. <ul><li>Mishra </li></ul>
  12. 15. <ul><li>Sarpanch </li></ul>
  13. 16. <ul><li>Bhola </li></ul>
  14. 17. The Beginning
  15. 18. Dr. Rao enquiring about the general practices regarding Milk Trade
  16. 19. Dr. Rao gathers information from senior people of the society
  17. 20. Dr. Rao collecting samples from the households providing milk
  18. 21. Dr. Rao collecting samples from the households providing milk
  19. 22. Dr. Rao meets Mishra – the owner of Ganganath Dairy
  20. 23. Dr. Rao brings milk samples to his place for testing
  21. 24. Team of 3 members arrive from the city
  22. 25. Team conducts awareness programme on Milk Co-operatives
  23. 26. One of the villagers offers Dr. Rao a pot of milk as gratitude and agrees to join the Co-operative
  24. 27. 1 2 3 4
  25. 28. After the word of mouth effect many other villagers come to sell milk to Dr. Rao
  26. 29. Dr. Rao and his team start collecting milk under the name of “Kheda Milk Co-operative Society”
  27. 30. An audio visual screening of the Success of Co-operatives in other areas
  28. 31. Objective of the screening was to show the benefits in the real situation
  29. 32. Members of the society become the members of the Co-operative
  30. 33. Transfer of managing the Co-operative
  31. 34. A clash between the two casts takes place during the election
  32. 35. Post election scenario <ul><li>The election is won by a lower caste member </li></ul><ul><li>This upsets the Sarpanch </li></ul><ul><li>Political contacts </li></ul><ul><li>Suspension of Dr. Rao </li></ul>
  33. 36. Dr. Rao leaves Kheda
  34. 37. Bhola takes over and continues to lead the Co-operative
  35. 38. The story thereon <ul><li>Such co-operatives were formed in different villages </li></ul><ul><li>Formation of Anand Milk Co-operative </li></ul><ul><li>Dr. Kurien appointed with Anand Milk Co-operative </li></ul><ul><li>Overproduction of milk </li></ul><ul><li>Diversification </li></ul>
  36. 39. AMUL was formed