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Here's our ppt on Amul Co-op

Here's our ppt on Amul Co-op

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  • 1.  
  • 2. Amul – The Taste Of India
    • Largest food brand in India
    • World's Largest Pouched Milk Brand
    • Annual Turnover of Rs. 42,778 Million
    • Members include:
      • 13 district Co-op Societies
      • 12,792 village Co-op societies
      • 2.6 million individuals
  • 3.
    • Total Milk handling capacity: 10.16 million litres/ day
    • Total Milk collection: 2.38 billion litres in 2006-07
    • Milk drying capacity is 594 tonnes a day
    • Cattle feed manufacturing capacity: 2,640 tonnes/day
    Amul – The Taste Of India
  • 4. Amul Network
    • One of the best distribution networks of the country
    • All products available all over the country
    • Amul stores
    • Global reach
    • 57 own stores in UAE
  • 5. Amul Brands
    • Bread Spreads
    • Milk Drinks
    • Powdered Milk
    • Fresh Milk
    • Cheese
    • Cooking add-ons
    • Health drinks
    • Desserts
  • 6.  
  • 7. Indian Dairy Industry Pre- Independence
    • Kaira Dairy District
    • Polson Dairy Mumbai – Pestonji Edulji Dalal (Parsi from Mumbai)
    • Polson’s main consumer
    • Unfair trade practices – Pricing
    • Root cause for the uprising
  • 8.  
  • 9. The Uprising
    • Farmers revolted against Polson’s practices
    • Consulted Vallabhai Patel
    • Morarji Desai’s addressal
    • Went on a 15 day strike
    • The Co-Operative movement took off
  • 10. Indian Dairy Supply Co.
    • A new Milk Buyer was formed in Bombay
    • The Co-operative Societies Act was formed
    • Legal Recognition
    • White Revolution
  • 11. Father of the Dairy Revolution
    • Dr. Verghese Kurien
    • Background
    • Entry into the Kaira
    • Dairy Industry
  • 12. Manthan-The Churning
    • As said by Dr. Kurien
    • Directed by Shyam Benegal
    • Revolves around the evolution and the background of the Kheda District Co-operative
  • 13.
    • Dr. Rao
  • 14.
    • Mishra
  • 15.
    • Sarpanch
  • 16.
    • Bhola
  • 17. The Beginning
  • 18. Dr. Rao enquiring about the general practices regarding Milk Trade
  • 19. Dr. Rao gathers information from senior people of the society
  • 20. Dr. Rao collecting samples from the households providing milk
  • 21. Dr. Rao collecting samples from the households providing milk
  • 22. Dr. Rao meets Mishra – the owner of Ganganath Dairy
  • 23. Dr. Rao brings milk samples to his place for testing
  • 24. Team of 3 members arrive from the city
  • 25. Team conducts awareness programme on Milk Co-operatives
  • 26. One of the villagers offers Dr. Rao a pot of milk as gratitude and agrees to join the Co-operative
  • 27. 1 2 3 4
  • 28. After the word of mouth effect many other villagers come to sell milk to Dr. Rao
  • 29. Dr. Rao and his team start collecting milk under the name of “Kheda Milk Co-operative Society”
  • 30. An audio visual screening of the Success of Co-operatives in other areas
  • 31. Objective of the screening was to show the benefits in the real situation
  • 32. Members of the society become the members of the Co-operative
  • 33. Transfer of managing the Co-operative
  • 34. A clash between the two casts takes place during the election
  • 35. Post election scenario
    • The election is won by a lower caste member
    • This upsets the Sarpanch
    • Political contacts
    • Suspension of Dr. Rao
  • 36. Dr. Rao leaves Kheda
  • 37. Bhola takes over and continues to lead the Co-operative
  • 38. The story thereon
    • Such co-operatives were formed in different villages
    • Formation of Anand Milk Co-operative
    • Dr. Kurien appointed with Anand Milk Co-operative
    • Overproduction of milk
    • Diversification
  • 39. AMUL was formed