#10NTC We Are Media   Blogging
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#10NTC We Are Media Blogging



Have you been thinking about setting up a blog? Now's your chance to do it with some help so you get off to a great start. In this session, we'll talk different options for layout and strategy to ...

Have you been thinking about setting up a blog? Now's your chance to do it with some help so you get off to a great start. In this session, we'll talk different options for layout and strategy to creating a blog that is attractive and shares your message.

You'll Need: A Laptop and a (free) Wordpress blog installed.

> Blogging #1: 8:00 am - 10:00 am
Presented By:
Dawn Crawford - Colorado Children's Immunization Coalition
Laura Whitehead - Popokatea

> Blogging #2: 11:00 am - 1:00 pm
Presented By:
Dawn Crawford - Colorado Children's Immunization Coalition
Laura Whitehead - Popokatea



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    #10NTC We Are Media   Blogging #10NTC We Are Media Blogging Presentation Transcript

    • We Are Media: Blogging Presented by Dawn Crawford Communications Director at Colorado Children’s Immunization Coalition & Social Media Strategist at BC/DC & Laura Whitehead Web and print designer and consultant in online digital media at Popokatea
    • What Do You Want Out of This Session?
    • Agenda
      • Blogging Overview
      • Learn from Others
      • Challenging Fears
        • Commenting
        • Setting Up a Blog
        • That First Post
      • Class Time
    • Why Blog? Everyone thinks of changing the world, but no one thinks of changing himself. – Leo Tolstoy http://nibiryukov.narod.ru/nb_pinacoteca/nb_pinacoteca_painting/nb_pinacoteca_gay_portrait_of_leo_tolstoy.jpg
      • Share your amazing story
      • Thank volunteers, board members, staff & supporters
      • Give supporters a behind-the-scenes look
      • Give staff an creative outlet
      • Further your cause
    • Rules??!! All my life I've looked at words as though I were seeing them for the first time. - Ernest Hemingway http://blog.syracuse.com/shelflife/2008/07/hemingway.jpg
      • Okay, there are no rules, but here are some guidelines
      • Update on a schedule
      • Grammatically correct
      • Write with substance
      • Link to other information
    • What to Write About It's a matter of taking the side of the weak against the strong, something the best people have always done. - Harriet Beecher Stowe http://webpage.pace.edu/kculkin/files/mariachild.jpg
      • Pick a niche – talk about your cause
      • Outstanding donations
      • Classes/Education
      • Success Stories
      • Clients
      • News that affects your cause
      • Get others to guest post
    • Picking A Platform I do not want people to be very agreeable, as it saves me the trouble of liking them a great deal. - Jane Austen http://lib.utexas.edu/exhibits/portraits/images/23.jpg
      • Wordpress
        • http://laura.popokatea.co.uk/
        • http://www.bcdcideas.wordpress.com
        • http://www.coloradomom2mom.com
      • Typepad
        • http://beth.typepad.com/
      • Blogger
      • Make your own
    • Getting Started The question isn't who is going to let me; it's who is going to stop me. - Ayn Rand http://drx.typepad.com/photos/uncategorized/2007/09/03/ayn_rand_4.jpg
      • Read other blogs
      • Create a strategy
      • Pick a platform
      • Make your blog pretty
      • Link to other favorite blogs
      • Assemble your team
      • Link to your other collateral
      • Take the plunge
    • Finding Readers Cut out all these exclamation points. An exclamation point is like laughing at your own joke. - F. Scott Fitzgerald http://www.library.cornell.edu/olinuris/ref/fitzreading.jpg
      • Include blog address on all your collateral
      • Include a teaser article in newsletters
      • List your blog on blog directories
    • Ways to Blog Without a Blog You never really understand a person until you consider things from his point of view. - Harper Lee http://media-2.web.britannica.com/eb-media/91/126891-050-C7043366.jpg
      • Guest posts on other blogs
      • Twitter or/and Facebook
      • Posterous or Tumblr
    • Measuring Your Success Another flaw in the human character is that everybody wants to build & nobody wants to do maintenance . - Kurt Vonnegut http://www.theblacklaser.net/blog/wp-content/uploads/2009/01/vonnegut2.jpg
      • Page views
      • Comments
      • Links
      • Employee, donor engagement
    • Who To Read Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen. - John Steinbeck http://fansinaflashbulb.files.wordpress.com/2009/06/steinbeck.jpg
      • Museum of Life and Science – Department focused blogs written by employees
        • http://www.lifeandscience.org
        • http://mlsanimaldepartment.blogspot.com/2010/03/get-good-look-now.html
        • http://blogs.ncmls.org/greg-dodge/2010/03/11/snakes/
      • National Wildlife Foundation – Mission blogging
        • http://blogs.nwf.org/
      • Colorado Health Foundation – Organizational blogging, lots of event blogging
        • http://coloradohealth.typepad.com/health_relay/
      • Colorado Children’s Immunization Coalition – Mom talking to moms about a cause
        • http://www.coloradomom2mom.com
      • We Are Media - http://www.wearemedia.org/
      • Pod Nosh - http://podnosh.com/social-media-help/
      • Beth’s NPO Social Media Blog – http://beth.typepad.com/
      • Kivi’s NPO Communications Blog - http://www.nonprofitmarketingguide.com/blog
      • Donor Power Blog - http://www.donorpowerblog.com
      • Socialize Your Cause – Top 12 Blogs - http://www.socializeyourcause.org/top-12-nonprofit-blogs/blog/
      • Just for fun:
        • http://www.cuteoverload.com
        • http://stuffwhitepeoplelike.com/
        • http://www.dooce.com/
        • http://CrapIMake.Wordpress.com
    • Now Get Writing!
      • Dawn A Crawford
      • dawnacrawford@yahoo.com
      • 720-231-1930
      • http://bcdcideas.wordpress.com
      • @SocMediaRckStr
      • http://www.Facebook.com/Dawn.A.Crawford
      • http://www.childrensimmunization.org
      • http://crapimake.wordpress.com
      • Laura Whitehead
      • [email_address]
      • 011-44-180-814068 (UK)
      • http://laura.popokatea.co.uk
      • @littlelaura
      • http://www.facebook.com/laura.popokatea
      • http://www.popokatea.co.uk