13. Outbound visitation U.S. travelers to Europe REGIONS 2009 in millions 2008 /2009 Europe 11,929,977 -4% Caribbean 5,515,526 -2.1% Asia 5,265,778 -4% South America 2,566,726 1,2% Central America 2,524,852 -1.6% Oceania 784,025 2.6% Middle East 1,204,885 41.4% Africa 397,204 25.2% Total Overseas 30188973 -1.3% Mexico 5,249,810 -10.5% Canada 3,280,508 -8.6% Grand Total 38719291 -3.3%
14. Volume of U.S. travel to Europe Volume of travel to Europe by U.S. citizens U.S. travelers to Europe
15.
16. U.S. visitors market share by regions 34.1 % 18.5% 17.2% 8.9% 8.8% 4.7% 3.5% U.S. travelers to Europe
62. ETC US OG BUDGET 2010 ACTIVITIES BUDGET $ PUBLIC RELATIONS SUB TOTAL PR 76000 EVENT SUB TOTAL EVENT 64,000 PRESS SUB TOTAL PRESS 22,000 PUBLICATION SUB TOTAL PUBLICATION 58000 YOU & EUROPE CAMPAIGN VLOG SUB TOTAL CAMPAIGN 233,533 OVERHEAD / LOCAL ADMINISTRATION SUB TOTAL ADMINISTRATION 26,000 TOTAL $ SPENDING 479,533 2009 1€ = $ 1.25 ; 2010 1 € = 1.35 $ BUDGET BRUSSELS (€) 320,000 BUDGET BRUSSELS ($) 432,000 CARRY OUT N-1 47,533 TOTAL 479,533
64. ETC US OG BUDGET 2010 2009 ACTIVITIES BUDGET $ BUDGET $ PUBLIC RELATIONS PR Core Program Activities ( incl.News releases) 66,000 66,000 PR Expenses (incl.clipping) 10,000 6,000 SUB TOTAL PR 76000 72,000 EVENT Major Event / Transatlantic conference 49,000 48,000 Webminar 15,000 0 Cultural event 0 0 PR Media lunches and media tours 0 0 VEMEX 0 0 SUB TOTAL EVENT 64,000 48,000
65. PRESS 2010 2009 Quarterly ETC Bulletin 10,000 10,000 Trend Cards 12,000 8,000 Value Europe Regional Mediatours ( NTO Directors) 0 0 SUB TOTAL PRESS 22,000 18,000 PUBLICATION Visit Europe Supplement ( Spring & Fall ) 0 0 Consumer Monthly News Letter 18,000 18,000 Bulletin Transatlantic Europe 40,000 40,000 2010 Bridal Guide 0 0 SUB TOTAL PUBLICATION 58000 58,000
66. YOU & EUROPE CAMPAIGN VLOG 2010 2009 Campaign 192,533 173,475 Media Planning 10,000 10,000 Creative Devlpt 31,000 31,000 Vlog 0 0 SUB TOTAL CAMPAIGN 233,533 214,475 OVERHEAD / LOCAL ADMINISTRATION Secretariat 12,000 12,000 Office Expenses 14,000 14,000 SUB TOTAL ADMINISTRATION 26,000 26,000 TOTAL $ SPENDING 479,533 436,475