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How Companies Can Position In New Mobile Internet Models

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How Companies Can Position themselves to benefit from the New Mobile Internet Models. A presentation by David Cushman at Informa's Mobile Internet Portal Strategies due on May 20, 2008, in London.

Technology
1 of 44
David Cushman Bauer Consumer Media How companies can position themselves in the new mobile internet media models
The science bit* *Warning: The value of content can go down, er that’s it actually
Content is worthless
Content is worthless ,[object Object]
Content is worthless ,[object Object],[object Object]
Content is worthless ,[object Object],[object Object],[object Object]
Content is worthless ,[object Object],[object Object],[object Object],[object Object]
Content is valuable ,[object Object]
Content is valuable ,[object Object],[object Object]
Content is valuable ,[object Object],[object Object],[object Object]
Content is valuable ,[object Object],[object Object],[object Object],[object Object]
Value chain is now a value web
Value chain is now a value web ,[object Object]
Value chain is now a value web ,[object Object],[object Object]
Value chain is now a value web ,[object Object],[object Object],[object Object]
The world we’re witnessing Share Trust Connect Community
The networked world
We Species wants…
To engage with the network
New rules for media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A community is a community…
Always on Always with you Always yours
What makes great community? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Starting a fire on the village green
[object Object],[object Object],[object Object],[object Object]
Two advantages ,[object Object],LBS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Screen size?
 
Mobile first
 
Itsmy.com
 
 
 
 
User-centric portals ,[object Object]
User-centric portals ,[object Object],[object Object]
User-centric portals ,[object Object],[object Object],[object Object]
They show the way
Our position in this ecosystem? ,[object Object],[object Object],[object Object],[object Object]
Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Don’t restrict the view!
In summary ,[object Object],[object Object],[object Object],[object Object]
David Cushman ,[object Object],Bauer

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How Companies Can Position In New Mobile Internet Models

Editor's Notes

  1. Intro me and Bauer, Note that I’m going to talk in quite general terms about the position we need to take in the emerging mobile internet ecology.