Vault Concepting 2 6 08

Vault Concepting Round #1 February 6, 2008

“ Vault built a soda with extra quench and kick because being a man is thirsty work and requires extra of both”

In 2008, Vault will turn boys into men

Introducing Man-hood, the home of the Vault factory and the setting for thirsty work Manhood is the ultimate guy destination. Its where men go to be men.

Man-hood will come to life at retail Pole Sign FPO

Man-hood will come to life at retail Door cling FPO FPO

Vault will haul the Man-hood on the road to key retailers and events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Man-hood will become a virtual man’s fantasy world on second life ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Build the ultimate Man-or in Second Life or win it for real ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The original and ultimate Man-Cave!!!!

Vault Concept #2: Be a Man, Drink Vault

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Wikipedia defines the transition from being a boy to a man this way….

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],We define it even further….

It’s time to Lose the Dew. Be a Man, Drink Vault.

Be a Man, Drink Vault @ Retail FPO Pole Sign Shelf Talker & Cling FPO

Be a Man, Drink Vault @ Retail FPO Pole Sign

Be a Man, Drink Vault @ Retail FPO Alternative Pole Sign

Vault will hold a skateboard burning rally to mark the transition from boys to men ,[object Object],[object Object]

Vault can create a reverse “Queer Eye for the Straight Guy” TV and digital concept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Vault Concept #3: Well Equipped

Are you well equipped for the thirsty work ahead? ,[object Object]

Be well equipped at Retail Pole Sign FPO

Be well equipped at Retail FPO FPO Door Cling

Be well equipped at Retail FPO FPO Alternative Look Pole Signs

Be well equipped at Retail Alternative Look Pole Sign FPO

Vault will bring the right larger than life equipment to Man events ,[object Object],[object Object],[object Object],[object Object],[object Object]

Be A Man and Jam live on stage with AC/DC and Rock Band ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Additional Vault Property Thoughtstarter

Being the “Man Behind the Scenes” is Thirsty Work

This summer, Vault will release a best of Swimsuit Issue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Vault will show how creating the SI Swimsuit issue is thirsty work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Vault Concepting 2 6 08

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Vault Concepting 2 6 08