0
Digital Media Marketing Campaign
Search Engine Optimization and Social Media Marketing
• Search and Social Overview
• Social Media Marketing
• Tools and Resources
• Advanced Techniques [Growth
Hacking]
Today’s...
Search and Social Overview
How do people make
buying decisions?
Pillars of Success
How is credibility
built?
An incredible
plan that
integrates
Social Media &
Search
The Perfect System
What you need to know to get in front of your competition!
• Who are your Top 10 hyper local
competitors?
• What is their ...
Keyword Research
Link Building
• On Page/Off Page
• Social Networking
• Social Bookmarking
• Blog Commenting
• Article Marketing
• Director...
SEO Landscape
The Perfect System
SEO Going Forward
Social Media Marketing
Develop a strategy
Claim/setup local & social pages
Create a stream of quality content
Manage socia...
Social Media Marketing
Positive Interactions
or
Brand Reputation
Destruction
The Big Six
The Perfect System
Facebook
• 1.1 Billion Users
• 665 Million Daily
Users
• 375 Million Photos
Uploaded/day
• 1 Million+
Advertisers
• 20 Min...
Twitter
• 241 Million Users
• 500 Million Tweets/Day
• 76% Mobile Users
• Open Platform w/ Tons
Of 3rd Party Tools
LinkedIn
• 277 Million Members - 2
New Members Per Second
• Average Age = 41
• Average Household Income
= $110,000
• 95% o...
YouTube
• 1 Billion Monthly Uniques
• 73% Of Adults Are More
Likely To Make A Purchase
After Watching A Video
• Top 3 Reas...
Social Media Tools and Resources
• Claim your profiles
(Download Example: http://goo.gl/fyEkAH)
• Optimize your profiles
• Find your audience
Profile Manag...
Social Media Reach
(Download Example: http://goo.gl/fyEkAH)
Post
Social
Platforms
Monitor Brand
and Keywords
Schedule
Top 10 Most Influential People
(Download Example: http://goo.gl/fyEkAH)
Tweet Adder -
100% Twitter
Automation
Advanced – Grow Hacking
Top 10 Advance Techniques
1. Sign up for daily deals with Living Social and Groupon (learn their copy writing, social
medi...
Advanced – Grow Hacking
Advanced – Grow Hacking
Advanced – Grow Hacking
Gregg Towsley
www.ContactWSI.com
310-909-8835
Gregg Towsley Presents Trends in SEO and Social Media
Gregg Towsley Presents Trends in SEO and Social Media
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Gregg Towsley Presents Trends in SEO and Social Media

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http://www.GrowPlumbing.com - Check out the latest presentation from Gregg Towsley of Grow Plumbing and WSI Quality Solutions. In the presentation, Gregg Towsley covers an overview on SEO, a breakdown on the most popular social media platforms, the future of where SEO and social media are heading. The last couple of slides are an overview of grow hacking.

Gregg Towsley
http://www.GrowPlumbing.com
http://www.WSIQualitySolutions.com

Published in: Business, Technology
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Transcript of "Gregg Towsley Presents Trends in SEO and Social Media "

  1. 1. Digital Media Marketing Campaign Search Engine Optimization and Social Media Marketing
  2. 2. • Search and Social Overview • Social Media Marketing • Tools and Resources • Advanced Techniques [Growth Hacking] Today’s Agenda
  3. 3. Search and Social Overview
  4. 4. How do people make buying decisions?
  5. 5. Pillars of Success
  6. 6. How is credibility built?
  7. 7. An incredible plan that integrates Social Media & Search
  8. 8. The Perfect System
  9. 9. What you need to know to get in front of your competition! • Who are your Top 10 hyper local competitors? • What is their internet strategy? • How can I compete? • What are my prospects searching for and how are they going to find me?
  10. 10. Keyword Research
  11. 11. Link Building • On Page/Off Page • Social Networking • Social Bookmarking • Blog Commenting • Article Marketing • Directory Linking • Press Releases • Video Marketing
  12. 12. SEO Landscape
  13. 13. The Perfect System SEO Going Forward
  14. 14. Social Media Marketing Develop a strategy Claim/setup local & social pages Create a stream of quality content Manage social media pages Monitor & improve reputation Engage & respond to customer/fans Optimize it all for search engines Track & analyze results
  15. 15. Social Media Marketing
  16. 16. Positive Interactions or Brand Reputation Destruction
  17. 17. The Big Six
  18. 18. The Perfect System
  19. 19. Facebook • 1.1 Billion Users • 665 Million Daily Users • 375 Million Photos Uploaded/day • 1 Million+ Advertisers • 20 Minutes Average Time/Visit
  20. 20. Twitter • 241 Million Users • 500 Million Tweets/Day • 76% Mobile Users • Open Platform w/ Tons Of 3rd Party Tools
  21. 21. LinkedIn • 277 Million Members - 2 New Members Per Second • Average Age = 41 • Average Household Income = $110,000 • 95% of Users College Educated • 37% hold Graduate Degrees • 49% Business Decision Makers • C-Level Executives = 7.9% • EVP/SVP = 6.5%
  22. 22. YouTube • 1 Billion Monthly Uniques • 73% Of Adults Are More Likely To Make A Purchase After Watching A Video • Top 3 Reasons 1. Entertainment 60% 2. Research & Ed 30% 3. Tutorials 10%
  23. 23. Social Media Tools and Resources
  24. 24. • Claim your profiles (Download Example: http://goo.gl/fyEkAH) • Optimize your profiles • Find your audience Profile Management
  25. 25. Social Media Reach (Download Example: http://goo.gl/fyEkAH)
  26. 26. Post Social Platforms Monitor Brand and Keywords Schedule
  27. 27. Top 10 Most Influential People (Download Example: http://goo.gl/fyEkAH)
  28. 28. Tweet Adder - 100% Twitter Automation
  29. 29. Advanced – Grow Hacking
  30. 30. Top 10 Advance Techniques 1. Sign up for daily deals with Living Social and Groupon (learn their copy writing, social media, and clientele) 2. Build your list and social profiles with local business owners (Chambers, BNI, LeTip, Toastmasters, Local Directories – See Screenshot - http://goo.gl/EIMbg9 ) 3. Connect with the 5,791 people on LinkedIn that live and work in a 10 mile radius of your zip code (see screenshot – slide 32) 4. Use FolowerWonk.com to find most influential (See Screenshot – slide 33) 5. Join #YouLocalArea groups on LinkedIn, Facebook, Google+ and/or start groups 6. Ask your customers to share the #GreatAmericanDeals and make it really easy to share on their profiles 7. Connect your social profiles with the companies that are doing deals with you/competitors. (Groupon and Living Social) 8. *Look up FourSquare "Specials“ (See Screenshot – slide 33)* (Favorite) 9. Build a list of the top 5-10 most active people on social media (who has the biggest and most active email list) in your area (subscribe) 10. When you launch a new deal, share it on as many profiles as possible. (HootSuite and http://goo.gl/oRN4S5) Bonus - Set up an RSS feed to pull in every single news story or citation in your zipcode. (Yahoo Pipes, Google Alerts, Local Newspapers, Talkwalker Alerts, Twitter, Facebook, Pinterest, Bing News, Yahoo News, Google News, Reddit, Hashtags) (Last Slide)
  31. 31. Advanced – Grow Hacking
  32. 32. Advanced – Grow Hacking
  33. 33. Advanced – Grow Hacking
  34. 34. Gregg Towsley www.ContactWSI.com 310-909-8835
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