Modern marketers have a lot of data. We recognize the complexities that data brings and have designed four core solutions to inform strategic development, customer experience, messaging and media and ROI. Marketers can use solutions tactically, or utilize the full suite to plan, execute and measure.

1. Seek Growth
for Your Brand!
For brands who understand that analy1cs are a
necessity in the digital era...
we bring innova1on, experience and
ac1onable insights…
to drive the long-term growth
of your brand, and your business

2. Answers To Your Cri3cal Business Ques3ons
§ How can I put all the data we collect to work for the business?
§ How can I leverage a deeper understanding of my customers and
markets?
§ How can I ensure that my brands and products are posi3oned most
effec3vely?
§ How can I design a customer experience for greater compe11ve
advantage?
§ Which messages and content are most effec1ve?
§ Which product or experience innova3ons provide the best
opportuni1es for growth?
§ How can I op3mize ROI of marke1ng resources? And demonstrate
ROI to management and ownership?
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3. Our Difference
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Experience
And Skillsets
Innova3ve
Analy3cs
Leverage
Your Data
First
Most research companies are made up of researchers. We bring together a team with a broad
skillset to address your business issues with experience, innova1ve analy1cs and efficiency by
leveraging your data first.

4. Our Approach
We ask the
right
ques3ons.
We transform
data into
insights so you
can make
confident
decisions.
We close the
gap between
analy3cs and
ac3on so you
can be pro-
ac3ve and big
picture.
We take you,
your brand
and your
business to
new and
more
profitable
places.
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5. Complete Solu3ons For Modern Marketers
Targe3ng
Strategies
Customer
Experience
Assessment
Digital And
Social
Marke3ng
Effec3veness
Marke3ng ROI
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Modern marketers have a lot of data. We recognize the complexi1es that data brings and have
designed four core solu1ons to inform strategic development, customer experience,
messaging and media and ROI. Marketers can use solu1ons tac1cally, or u1lize the full suite to
plan, execute and measure.

6. Solu%on
Customer Segments, Profiles And Targe3ng
Data is a game-changer when it comes to gaining a deep understanding of who your customer is,
where they are, what they love, and what they are doing right now. We u1lize your data as well as
outside data sources and insights to develop ac1onable segmenta1on models, profiles/personas/
archetypes and targe1ng strategies that create real business impact.
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Customer
Segments
Target Profiles
Proprietary Data
3rd Party Data
Custom Research

7. Solu%on
Customer Experience Design And Management
Proprietary data, web and mobile metrics as well as third-party data and research methods help you
understand the consumer experience. Our approach isolates the high-leverage touchpoints and provides
insights into how to develop delighTul experiences for customers that improve business impact
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Purchase:
shopping,
conferring,
networking,
buying,
paying, taking
possession,
returns
Rela3onship:
owning, using,
fixing, buying
again, the
badge
Trigger:
the desire, need
or context
Proprietary Data
3rd Party Data
Custom Research

8. Solu%on
Decision Journey Assessment And Program Design
Marke1ng Strategies
Monitor
social channels
for trends,
insights
Respond
to customer
comments
Amplify
current posi1ve
ac1vity & tone
Lead
changes in
sen1ment or
behavior
Steps in the customer decision journey
Consider Brand monitoring
Situa1onal
management
Referrals &
recommenda1ons
Brand content
awareness
Evaluate Launches
Buy Offers, and promo1ons
Experience Customer service Building communi1es Customer input
Advocate Brand advocacy
Bond
What are you doing with social? Is it working? How about all of digital? Digital marke1ng programs
generate mass quan11es of data. Our approaches leverage your data to understand the issues and use
analy3cs to isolate and discover new strategic opportuni3es so you get more out of digital.
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9. Solu%on
Marke3ng ROI Strategy And Management
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Marke1ng ROI (MROI, ROMI) is not a once size fits all concept. Some marketers u1lize several key metrics
while others seek to measure everything. Our approach includes developing the right measurement model,
establishing a baseline (or baselines) to begin with, measuring the impact, calcula1ng the ROI, comparing
marke1ng ac1vi1es based on ROI. We also install a dashboard and recommend management processes to
ensure marke1ng organiza1ons can u3lize MROI to drive con3nuous improvement of business results.
= MROI
Incremental Marke3ng $ for that ac3vity
Incremental sales $ from an ac3vity

10. Our Client Partners
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11. Case Study
Expanding The Donor Base
§ The Challenge
– A major San Francisco educa1onal adrac1on wanted to expand their base of
members and get current members to give more
§ The Approach
– The client’s member database was augmented by appending neighborhood
characteris1cs from Census data to the member records
– Segmenta1on and predic1ve modeling of this augmented database using decision
tree analysis revealed that a handful of neighborhood descriptors predicted
propensity to give
– Two of the segments iden1fied accounted for 16% of members but 25% of
dona1ons
§ The Result
– All zip+3 codes in San Francisco Bay area scored using analy1cally-derived model for
use in future direct mailing
– Efficiency of donor marke1ng was greatly enhanced
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12. Case Study
Quit Smoking
§ The Challenge
– People who are commided to quit smoking need to feel that quihng is
manageable. Only then are they ready to make a quit adempt.
§ The Approach
– Decision journey research using story telling and a survey revealed that smokers
need to begin learning how to live without cigaredes--how to drink coffee without a
cigarede, how to have dinner without a cigarede, how to deal with stress without a
cigarede--before they actually make a quit adempt
§ The Result
– An integrated campaign that focused on smokers learning to make the changes
they will need to make to live without cigaredes
– Humorous TV and online ads asking people to re-learn how to drink coffee, drive,
take their lunch break and so on
– Website developed to help people document their own smoking behavior using a
“diary” to document what they are doing when they smoke
– An online community of commided quiders created for support
– Results showed lower recidivism rates as compared to other documented efforts
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13. Case Study
Extending The Brand
§ The Challenge:
– Our client is a brand licensing company with deep American roots. They look for
categories where the brand has credibility and then find licensees to manufacture
and market products under their brand name. But which product categories are
low-hanging fruit?
§ The Approach
– The North American Brand Strength study quan1fied the opportunity for clusters of
product categories (25 categories were evaluated) that the brand could enter
§ The Result
– Licensing staff focused their efforts on top priority categories to adract licensees
and eventually, drive royalty revenue. The strategy held up and was used in South
America and Asia as well.
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14. Greg Sieck, President
A brand marke1ng expert having worked in adver1sing,
marke1ng opera1ons and consul1ng for a variety of consumer
and B2B brands. His most visible work prodded beer drinkers to
“Stop and Taste the [Miller] High Life”, cell phone users to
“make their [AT&T] Wireless phone their only phone” and fast
food fana1cs to ‘Think Outside the Bun” at Taco Bell. As VP
Brand and Adver1sing at Intel, Sieck led the global launch of the
Centrino brand. At FCB, he also created the Avaya brand and
launched the Mazda Miata.
In 2004 Greg launched SieckGrowth, a bou1que brand strategy
and design firm, and has worked with a variety of clients such as
Dolby, Regus, Roku and BART. In 2013, Greg and Mark Lantz
founded Factory , a full-service adver1sing agency located in
Detroit, Michigan.
Greg is a member of the CMO Council, on the BOD of the
Marke1ng Execu1ves Networking Group and an advisor to the
start-up community Vator.
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15. Chandra Chaterji, Partner
An analy1cs and consumer insights expert who’s worked in leading companies and
adver1sing agencies.
A whole brain thinker and leader, he has broken new ground in marke1ng science
and analy1cs in addi1on to leading consumer insights and brand strategy. He was
the architect of marke1ng mix modeling and marke1ng sciences at a top-five
global adver1sing agency very early in his career. In addi1on, he led strategic
planning and consumer insights for over $100 million of adver1sing spending on
Madison Avenue and was on mul1ple EFFIE-winning teams. Later, he headed to
the client side, and was the first director of marke1ng sciences at the world’s
largest payment card company. In addi1on, he held leadership posi1ons in
consumer insights, brand strategy and strategic marke1ng.
He jumped feet first into the gig economy in 2010 and has been serving SMEs and
startups in addi1on to Fortune 1000 companies.
Chandra is the Secretary and COO of the San Francisco Chapter of the American
Marke1ng Associa1on, and was on the na1onal BOD of MENG (Marke1ng
Execu1ves Networking Group).
Chandra has a PhD in Business Administra1on (marke1ng and sta1s1cs) from
Kansas, an MBA from the Indian Ins1tute of Management Calcuda, and an
undergraduate in Physics from St. Stephen’s College Delhi. He has taught
marke1ng at leading universi1es and presented papers at leading marke1ng
science conferences.
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16. Thomas Finkle, Partner
Thomas Finkle has held leadership posi1ons in the marke1ng services
and technology industries throughout his career. He was CEO of
Passenger, an on line community technology company, where he
successfully re-structured the firm’s organiza1on and grew the
business’s top line and profit.
At GfK and TNS, two global marke1ng research consultancies, he both
led organiza1onal change – at GfK he was Global Program Director for
Strategy Implementa1on, responsible for implemen1ng the company’s
strategy in the custom research division, and ran businesses – at GfK he
was also Chief Client Services Officer for the US and at TNS he was
Managing Director of the Global IT Prac1ce where he oversaw the
group’s business in the US, Europe and Asia Pacific.
His main focus in each of these posi1ons has been on improving
business performance through the re-structure of organiza1ons and
enhancing client service, sales performance, marke1ng and opera1onal
execu1on.
Thomas received his MA and Ph.D., in Psychology from the University of
Southern California.
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17. Chris Rigatuso, Partner
Chris Rigatuso is a consultant and an analy1cs wonk with over 20 years of
experience in finance, engineering, corporate performance management, sales,
marke1ng and analy1cs applica1on and database design. He specializes in CRM
analy1cs for B2B Saas companies, used for analyzing sales force performance and
crea1ng new strategic priori1es for maximizing efficiency and sales team ROI. He is
a thought –leader on big data applica1ons and user interface design, which
combine usability, decision-ac1on-ability and best prac1ces in goal directed and
decision specific design for dealing with the onslaught of big data.
Chris has previously advised to diverse clients like Metamarkets, Numerate,
Context Op1onal, Efficient Fron1er, Sen1ent.ai, Snowlflake.net, and Bandpage.
Earlier in his career, he was with Oracle Corpora1on as the director of business
development for BI and Analy1c apps, he co-authored many papers including the
acclaimed "Corporate Governance, A Balanced Scorecard Approach” which
pioneered the use of metrics and scorecards connec1ng opera1ng, strategic and
board of director’s objec1ves in a symmetric and mutually reinforcing way. This
was published in the Anderson Consul1ng CFO Journal and used by then CFO Jeff
Henley in his execu1ve round table tour events.
Chris earned his BS in math and computer science at the University of Minnesota
and his MBA in finance and strategy at the Haas School Of Business at UC
Berkeley.
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18. Contact To capitalize on your brand’s poten1al, Sieck Growth.
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San Francisco, California"
www.sieckgrowth.com"
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p 415 717.4460"
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"
Greg Sieck"
greg@sieckgrowth.com" 18