Avoiding SEO Disasters with Google Analytics

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Tips and tricks on how to head off SEO disasters by using Google Analytics.

Avoiding SEO Disasters
Marissa Goldsmith
Marissa@marissagoldsmith.com
@mjgoldsmith
Use Google Analytics to catch SEO problems before it’s too late.

Why Did My SEO Suffer?
(dude, those guys are evil)

Google Changed Something.

Rebranding
Domain Name Change
Information Architecture Change
Redesign
Code Changes
CMS Migration
New Marketing Efforts
YOU
CHANGED
SOMETHING.

Someone was evil

So How Can Google Analytics Help?

Annotations

How do You Create Annotations?

Segments

How Can You Get Search Segments?

Alerts

How Do You Make Alerts?

Webmaster Tools?

How do You Set Up Webmaster Tools?
https://en.support.wordpress.com/webmaster-tools/

Questions?
(I won’t believe you don’t have any.)

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1. Avoiding SEO Disasters Marissa Goldsmith Marissa@marissagoldsmith.com @mjgoldsmith Use Google Analytics to catch SEO problems before it’s too late.

2. Why Did My SEO Suffer? (dude, those guys are evil)

3. Google Changed Something.

4. Rebranding Domain Name Change Information Architecture Change Redesign Code Changes CMS Migration New Marketing Efforts YOU CHANGED SOMETHING.

5. Someone was evil

6. So How Can Google Analytics Help?

8. How do You Create Annotations?

10. How Can You Get Search Segments?

12. How Do You Make Alerts?

13. Webmaster Tools?

14. How do You Set Up Webmaster Tools? https://en.support.wordpress.com/webmaster-tools/

15. Questions? (I won’t believe you don’t have any.)

Editor's Notes

“Mobile-geddon”
Little notes that say “on this day, something happened”
Uppers: These will now appear throughout the website You can have starred/non-starred events (so you can see top stuff vs. everything). You can keep these to yourself in your account or you can share them with anyone who views this account. Downers: You can’t put items in the future (So I know Mobilegeddon is coming, I wish I could just add the annotation now, but I can’t) I just wish they were bigger or more visually appealing.