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Is SEO Evil? - Web Directions 2007

by gleddy on Oct 01, 2007

  • 20,257 views

Scott Gledhill presents "Is SEO Evil?" at Web Directions South 2007, in Sydney, Australia.

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Scott Gledhill presents "Is SEO Evil?" at Web Directions South 2007, in Sydney, Australia.

The goods, bads and essentials you need to know about SEO in the web standards community.

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search engine search engine optimisation google seo sem wds07 evil search engine trends design usability marketing accessibility online findability optimization web optimisation fukinggreat seoevil_audio slidecast images voice search.engine.optimization whitehat searchengine goodpractice webdev presentation

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  • Garritt Garritt Great presentation. I just watched the whole thing, then added a link on my site. I liked the conversational tone of the presentation. SEO can be so sterile, but you did a great job of making the topic seem accessible. 3 years ago Reply
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  • treehousedecor Drew Fitzgerald , manager at tree house decor Great slide very informative thank you 3 years ago Reply
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  • erushton Erin Rushton , Librarian at Binghamton University Libraries Very informative presentation. Loved the slides.

     4 years ago Reply
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  • LisaHerrod LisaHerrod Scott you presented this idea and the information so clearly and in a really interesting way. It was a really great talk and you were so calm and confident, it was great to see you present. 4 years ago Reply
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  • gleddy gleddy @jboutelle - thanks for the great feedback! I was aiming this content at developers especially so really happy to hear that it achieved that to some degree :-) 4 years ago Reply
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  • Silkcharm Laurel Papworth , social network strategist at In the highest room in the tallest tower in a land far far away. mmmmmmmm. gummieeee bears.... *snaps out of it* great presentation m'dear. :) 4 years ago Reply
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  • gleddy gleddy @ chrisheuer, I definitely agree it's being used for evil in many places... I find this unnecessary and just ignorant to the bigger picture. 4 years ago Reply
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  • jboutelle Jonathan Boutelle , entrepreneur CTO at SlideShare I LOVED this talk! (My fave from the conference, and that's saying a lot. Though I missed the closing keynote, which was supposed to provide instant spiritual-technical awakening / nirvana. Anyway...).

    One thing that really came through at webdirections south: white-hat SEO IS a legitimate functional role that has a lot of intersection with other positive web practices. It's effective, it's ethical, and it's something that everybody on a technical and business team can get on board with.

    I'll be taking the ideas in this presentation and in the excellent conversations I had with various web-directions peeps, and try to fold them into our practice and our site. Thanks so much for sharing your thoughts!     4 years ago Reply
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  • chrisheuer Chris Heuer , Creative Social Strategist and Coach at Social Media Club First off - this is a really really great slideshow - informative and entertaining.



    I want to add on to what you say though, in that SEO is like most any other tool - it could be used for evil purposes, but its intended purpose is for good - so once again, it comes down to being a matter of the intent with which it is used...     4 years ago Reply
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  • cheryllead cheryllead That gummy bear photo is my favourite 4 years ago Reply
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Is SEO Evil? - Web Directions 2007 — Webinar Transcript