My journey to being an entrepreneur. Giselle Rufer and Delance.

1. My journeytobeinganentrepreneurGiselle Rufer

2. Coincidences I believe that what happens in your life is a succession of coincidences. The talent is the ability to recognise those coincidences and transform them in opportunities

3. Born to be an entrepreneur I was bound by my duty: first for my mother, then for my husband and finally for my children. However, in all situations, at home or at work, I acted as an entrepreneur

4. The destiny of women Sincemychildhood I havebeenpassionateabout the destinyof women … Joanne of Arc?Toodifficultfor me!! But there are many other incredible women... my mother, my grand-mothers… unknown for eternity but whose contribution to the society is invaluable

5. The timewas right I feel the emotion in my heart, in my mind, the stories of all the women who preceded me and probably of those who will follow me Time to share, time to learn, time to love… never anytime – “just for me” And finally....

6. Mytime… Flik-Flak time Omega time ... I discovered that watches were made for men with a smaller version for women ..... Woman are not mini-men! I created DELANCE with two goals in mind: social and business

7. The desirebecame a mission A unique TalisWOman An encouragement to accomplish our dreams to believe in ourselves to support each other I have so many talents… What could compromise my dream? I am a woman I am not a young woman With a small amount of money...

8. Turningmyconsintopros.. The femininity: I created a watch for women like me, no man can or wants to do it. The age: Like the companions in the Middle Ages, I created my masterpiece, the resume of my life, something really unique. The financing: A combination of all my talents and experience was my capital…

9. What a dreammeans…. I believe I can fly… I believe I can reach the sky Someone who does not let reality disturb her dreams is a wise person. (Christiane Singer) I had the dream to create a very audacious and provocative watch that openly shows that it is TIME FOR WOMEN all over the world right NOW

10. HeartofDelance Uniqueshape Symbolicsignification Customisation Personalisation 100% suissemade 5 yearswarranty Madefor women by women

11. The symbolicmeaning A symbolisstrongerthan a thousandwords At the zenith, at 12 o’clock, the spiral, water, moon, femininity The stone at 6 o’clock, south, sun, radiates the masculineenergy At the center the diamondshape, universalsymbolof life and prosperity The infinityknotlinks the feminine and the masculineforalleternity

12. Customisation Oneshape Small Medium Steel Gold Gold Steel Cabochon Bracelets Looseropegold Link gold Link steel Looserope silver Leather 1 920 000 combinations Preciousstones on yourwatch

13. A Global Strategy The meaning of the watch The unique selling proposition The manufacturing concept The social commitment of the company

14. 10 tipsforgoing global If you can dream it you can do it If you want to go global think global from the very beginning Create a product based on the universal values of your targeted clientele Create a company based on the universal values of your targeted clientele Hire the people who embrace the universal values of your targeted clientele Speak a universal language based on those values Choose a brand name reflecting your product an values Develop your network and concentrate your action on it Find the suppliers who embrace your values Concentrate on your clientele and love it as your friends

15. Mymother’s watch For her 75th birthday, all of my mother’s children gave her a watch. In the first row at the hour of each of her five children’s births, five rubies. The second row was set with ten diamonds for each of her ten grandchildren and finally two beautiful diamonds for her great-grandchildren. In all 17 stones and in one month an additional two shall be added and after that…

16. Birthday Jeanne was born on May 15 at 3:25. The day of birth is represented by the number of gemstones. The 15th of the month corresponds to 15 stones. The month is set with a stone at 5 o’clock

17. White Lotus The lotus is the symbol of fulfillment. Its white blossoms conjure up the glorious light of the sun’s radiance, victorious over the dark forces, in its struggle to encourage nature to flourish anew and to preside over a festival of rebirth.

18. Pink Ribbon The DELANCE “Pink Ribbon” unites women all over the world in solidarity. Twenty-eight rose sapphires celebrate the moon’s cycle and femininity. That is also DELANCE’s way of participating in the Swiss program by offering watches for sale on the www.pink-ribbon.ch website.

19. Réalisations This DELANCE watch, a symbol of feminine talent and creative energy, was made especially for Madame Denise Filiatrault, the winner of the 2006 “Prix Réalisations.” Since she was born on May 16, the colour is white, the stone is the diamond, and the number is 4. Denise is the incarnation of the DELANCE woman. She is bold, talented, courageous, and enterprising. Her quest for helping humanity and her search for excellence make her a light for all women to follow, a light that will illuminate and warm the way.

20. Paloma Paloma, meaning dove in Spanish, is a symbol of love and peace as well as the name of a cheerful and vivacious woman. The Paloma has been specially created in her image. The dove is evoked by six diamonds and a small ruby. Two more diamonds are set at the time her children were born.

21. Just 25 To celebrate the quarter-century that this wonderful woman has shared your life, give her the DELANCE"Just 25" that tells her “I love you, more than yesterday, but less than tomorrow” , to symbolise the beginning of the next 25 years of love.

22. Thankyouforlistening Visitmy website www.delance.com Join us on Facebook Followus on Twitter