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New delhi 2012

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New delhi 2012

  1. 1. Giselle Rufer Delance Creator of DELANCESwiss Watches for Women Delhi, September 2012
  2. 2. Going Global:Taking a share of the global marketAPPLYING OUR DIFFERENCES DEVELOPING OUR TALENTSEXPLORING OUR TRADITIONSDOING WHAT WE KNOW BESTCREATING SOMETHING NEW Delhi, September 2012
  3. 3. HOPE FOR TOMORROWTHRIVES IN OUR DREAMS Believe in yourself Delhi, September 2012
  4. 4. A FOUR-LEAF CLOVERFor my mother Delhi, September 2012
  5. 5. My mother Delhi, September 2012
  6. 6. I AM EVERYWOMEN With my mother, my sistersin front of our shop in Porrentruy (1961) Delhi, September 2012
  7. 7. MY DAUGHTER She is a prima ballerina !I want to be a primaballerina. Delhi, September 2012
  8. 8. IF YOU CAN DREAM IT, YOU CAN DO ITMy grand daughter Delhi, September 2012
  9. 9. BE ALL YOU CAN BE Discover your talentsDreams color your soul with rainbows of hope Delhi, September 2012
  10. 10. FIND YOUR MISSION Do something unique Or Do something traditionnal inyour unique way! Delhi, September 2012
  11. 11. DEVELOP YOUR TALENTSRemember yourchildhood...You have so manytalents...Take care of them... Delhi, September 2012
  12. 12. TURN YOUR CONS IN PROS The Pros Included :I am a strategist, a creator.I am an engineer, an artist.I can speak many languages.I can travel all over the world.I am a communicator. The Cons Included :I am a woman.I am over 50.I have no financing power. Delhi, September 2012
  13. 13. TIME FOR ME – TIME FOR YOUThe decision to create a watch for women, A sign of recognitionFor women who want to change the world Delhi, September 2012
  14. 14. Think globally from the very beginning The Brand Name Is Most Important 1995 : Logo Creation International Brand Registration 1996 : Delance Inc. Birth Delhi, September 2012
  15. 15. TELL YOUR STORYCreate your international network Tell your story Delhi, September 2012
  16. 16. CREATEYOUR INTERNATIONAL NETWORK Delhi, September 2012
  17. 17. MAKE WHAT YOU LIKE Make it perfectly Delhi, September 2012
  18. 18. SHARE YOUR DREAMIf you do not have the skill, ask somebody else Your team and your friends help you to grow Delhi, September 2012
  19. 19. DOING THE RIGHT THINGS…Is more important than doing things right Delhi, September 2012
  20. 20. ANYTHING WORTH DOING, IS WORTH DOING WELL Any task started must be completed Delhi, September 2012
  21. 21. THE HEART OF DELANCE Unique shape Symbolic signification Customisation Personalisation 100% Swiss made 5 years warranty Product of Excellence made by Women for Women Delhi, September 2012
  22. 22. YOUR SILENT MENTOR A symbol is stronger than a thousand words At the zenith, at 12 o’clock, the spiral, water, moon, femininity The stone at 6 o’clock, south, sun, radiates the masculine energy At the center the diamond shape, universal symbol of life and prosperity The infinity knotlinks the feminine and the masculine for all eternity Delhi, September 2012
  23. 23. CUSTOMISATION One shape SmallGold Steel Gold Steel Cabochon BraceletsLoose rope gold Link gold Leather Link steel Loose rope silver 1 920 000 combinations Precious stones on your watch Delhi, September 2012
  24. 24. Social Commitment The DELANCE“Pink Ribbon”unites women allover the world insolidarity. Twenty-eightrose sapphirescelebrate themoon’s cycle andfemininity. Delhi, September 2012
  25. 25. ASHTA LAXMI By its soft lines anddelicate curves, theDELANCE Watch tellsus the story of womenall over the world sincethe beginning of time. Delhi, September 2012
  26. 26. GAJA LAXMI Always the same, yetso different and unique,the watch suits everyculture, every tradition,every woman… This time it is allabout India and Laxmior Laxshmi. Delhi, September 2012
  27. 27. INDIRA Laxmi incarnates invarious forms andnames. For a dazzling Indianwoman DELANCE hascreated an original andinspiring collection. Delhi, September 2012
  28. 28. MAHALAXMI Devotedly reveredand worshipped inIndia, Laxmi is thedivine mother. She representsprosperity, well- being,health, royal powerand glory. Delhi, September 2012
  29. 29. SHRI The eight-pointedstar of Laxmi(Ashtalaxmi), formedby two pivotedsquares, the lotus andthe crimson color arethe best knownemblems of Laxmi. Delhi, September 2012
  30. 30. PADMA Each watch of theLaxmi collection isdedicated to one of theGoddess’s names andsymbolizes one of hersupreme qualities. Delhi, September 2012
  31. 31. THANK YOU FOR YOUR ATTENTION Visit our website www.delance.com “Like us” on www.facebook.com/DelanceWatchesFollow us on Twitter : twitter.com/Delance_Watches Delhi, September 2012

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