Social Media Breakfast brings together people who are interested in teaching, sharing and learning about trends, case studies and best practices in social media marketing.
Our topic, Word of Mouth Marketing - Past, Present and Future, is one we're very passionate for and have learned a lot about in recent years as we've developed Fancorps into what it is today. We were excited to present our experience and give our take on what it takes to successfully create and manage a word of mouth experience.
For a full recap of the event please visit our blog: http://fancorps.posterous.com/you-must-unlearn-what-you-have-learned-smb-da
More information on Fancorps can be found at our website http://www.fancorps.com
21. #smbdallas
Word Of Mouth Marketing
is the most powerful form of
marketing. It builds brands, drives
sales and sparks conversations.
Both consumer to consumer, and
consumer to brand
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Founded in 2004
Currently 400 Members
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Quarterly Seminars & Events
Leading Companies such as
AT&T, Edelman PR, American
Express, Microsoft
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23. #smbdallas
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How to Measure Word of Mouth
How to get People Talking Offline
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How to Work with Influential Talkers
How to Stay Ethical & Out of Trouble
• Case Studies From:
• Southwest Airlines
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Maker’s Mark
Louisville Slugger
• Costco
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The average consumer mentions specific
brands 90 times per week with their
friends, family, and co-workers
(Keller Fay, WOMMA)
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of online consumers are interested
83% in sharing information about
purchases with people they know
(Manage Smarter)
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of online consumers
90% trust recommendations
from people they know
(Econsultancy)
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Traditional Advertising
Untrusted
Overlooked
Low impact
Quantity
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Word of Mouth Marketing
Credible
Trusted
Personalized
Quality
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Brand
Advocacy
Solutions
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Advocate
Endorser
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Endorser Solution
Simple Sharing
Short Term
Campaign Driven
Focus on Market Research
Polls, Offers, Surveys
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Advocate Solution
Long Term
Capitalize on Affinity
Builds Loyalty & Relationships
Deep Engagement
Continuous Trusted Peer
to Peer Recommendations
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Word of Mouth Marketing
You must unlearn what you have learned
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Multi-Platform
Custom Branded
Community Environment
Deep Communication
Customizable Initiatives
Quantified Results & Impact
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“Chilihead Nation” Launched Aug. 2011
Over 6,000 Advocates Identified
Advocates’ Combined “Social Reach” of over 1M
Average Advocate Has 465 Friends/Followers
Average Klout Score of 23
4,500 Social Recommendations/Reviews Created
Total WOM Impressions: 2 Million
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Key Take Aways
Word of Mouth Marketing
is the most powerful form
of marketing
The First Steps
Engage your Consumers
1. Monitor
2. Communicate
3. Gamify
4. Reward
Two Types
Brand Advocacy
1. Endorsers
2. Advocates
Thursday, May 31, 12
