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Post88 poster mini
- 1. GIRLAPPROVED OFFICIALLY INTRODUCES THE POST88S BORN AFTER 1988 THE POST88 FEMALES ARE THE FIRST TO BE RAISED UNDER SOCIAL MEDIA’S INFLUENCE SOCIAL FEMALE MARKET MEDIA TRIGGERED A POLARIZING, PRE88s PERMANENT SHIFT IN THE PSYCHOLOGICAL MAKE UP OF THE POST88 FEMALES Post88s are a new consumer market who have such distinct Her psyche and identity have undergone permanent drastic drives, motivations, values, and sensibilities that you cannot shifts. What often turns Pre88s on turns Post88 females group them with millennials or the older female market. off. This holds true for everything that she consumes. 0 100 HIGH 0 100 LOW SELF SELF INTERNALLY DEFINED EXTERNALLY DEFINED Post88s have a higher sense of self than any other female These girls are independent, self governed and internally generation before. This new sense of self is dramatically defined. They are not susceptible to persuasion, external influencing all of her consumer preferences and choices. demands and trends. Post88’s stand up for their own beliefs. GET GIRL APPROVED: W W W. G I R L A P P R O V E D . U S | C O N TA C T @ G I R L A P P R O V E D . U S | 212.334.3477
- 2. NEEDS SERVICE NEEDS SERVE PERSUADE HER DEFINE HERS HER HERS Brands must learn how to serve her needs, they can no Post88s will only agree to things that make sense to her. longer define them for her. Being new, cool or hip is not Advertising can’t convince her to do something that does enough, you must also align to her needs and requirements. not mesh with her truths, beliefs and standards. FEMININE STANDARDS FEMININE MASCULINE MASCULINE STANDARDS The advancement of the POST88 females has triggered a Our design world is entirely founded on masculne ideas of new confidence in being female and feminine. Historically beauty, utility, value, meaning, etc. Building the feminine females adapted to masculine standards, Post88s will not. aspect of design + marketing requires breakthough work. THE POST88 POST88S SATISFYING THE THERE IS AN ENTIRE POST88 NEEDS FUTURE OF FEMALES WILL BRING WITH RADICALLY CHANGED NEEDS, THAT EXPLOSIVE NO ONE UNDERSTANDS OR IS SERVING GROWTH The new female is full of new desires and needs. Post88s To ignore the POST88 is to put your brand at risk. But to will grow more economically powerful each year, her serve them is to capitalize on what may be the largest unmet needs will expand into every industry and medium. global emerging market the brand world has seen in years. 12 GIRLAPPROVED IS THE AUTHORITY ON THE POST88 CONSUMER. WE HELP BRANDS ACCESS EXPLOSIVE GROWTH OPPORTUNITIES. WE DO THIS BY USING OUR PIONEERING DESIGN METHOD - THE FIRST FEMININE MODEL. OUR METHOD CAN UNCOVER THE LATENT UNIVERSAL NEEDS OF THE POST88 AND INVENT THE EXACT BRAND, PRODUCT, COMMUNICATION SOLUTION THAT WINS OVER THIS MASSIVE NEW MARKET. GIRLAPPROVED GET GIRL APPROVED: W W W. G I R L A P P R O V E D . U S | C O N TA C T @ G I R L A P P R O V E D . U S | 212.334.3477