3. Our Word Of Mouth community is powered by
almost 5000 socially connected trenders,
located throughout Romania.
44% of them are Men and 56% are Women
between 18 and 35, with higher education level.
trender is more than a social network, it’s a community
4. Over time we had WOM Marketing Campaigns
for: publishers, development courses, digital
telephony, women products, food products,
handmade products and many social or
fundraising events.
Our clients and partners
6. The new digital telephony service proposed by
EUROWEB Romania, allows multimedia
communication between two users both
through private communication means (VPN,
rented lines) as well as through public ones,
such as the world Internet network.
EuroVoice WOM Marketing Campaign
7. Trying to diversify the methods of brand
promotion and business services, EuroVoice
thought of a Word of Mouth Marketing
Campaign through the trender community.
EuroVoice Campaign Objectives
8. The service promoted was EuroVoice
Prepaid (VoIP):
- A 3 months campaign
- 200 trenders involved
- 15-25 average age
EuroVoice Campaign Overview
9. - Over 6,000 visits and 50,000 page views
were recorded during the campaign
- 70% of traffic came via search engines and
30% through links on other websites
- The average time each user spent on blog
has been 10 minutes
Awareness – Website Traffic
10. - 200 trenders who have activated an
EuroVoice number
- 1500 trenders who heard about EuroVoice
VoIP service
- Approximately 100 reports with feedback from
trenders participating in the campaign
We had an estimated total reach of 100 000
people
Consumer Insights
11. The campaign was a success and the results
have not hesitated to appear: an increase of
400% of revenue for the EuroVoice service, in
2008.
EuroVoice Campaign Results
13. Whiteland Sales and Marketing is currently one
of the reference players in the food market,
offering national sales and marketing at the
highest quality standards.
Don Gustosso WOM Marketing Campaign
14. Don Gustosso products are carefully selected
so as to satisfy the most demanding quality
standards of their clients.
Despite its growth, many consumers were not
aware of the full line of products available:
ketchup, mayonnaise, sauces, horseradish.
Don Gustosso Campaign Objectives
15. The products promoted were Don Gustosso
sauces:
- An 8 weeks campaign
- 50 trenders involved - 80% Female and
- 20% Male
- 20 - 30 average age
Don Gustosso Campaign Overview
16. - Over 12,500 visits and 50,000 page views
were recorded during the campaign
- 50% of traffic came via search engines, 34%
via referring sites and 16% was direct traffic
- The average time each user spent on blog
has been 4 minutes
Awareness – Website Traffic
17. - 50 trenders who have tried Don Gustosso
products
- 3500 trenders who heard about Don
Gustosso`s products
- Approximately 40 reports with feedback from
trenders participating in the campaign
- 10 mentions on other websites and blogs
We had an estimated total reach of 30 000
people
Consumer Insights
18. By conducting a WOM Marketing Campaign
with trender, Don Gustosso had the opportunity
to develop a small group of advocates to
continue to grow the brand.
Don Gustosso Campaign Results
20. DO YOU WANT TO ACTIVATE LARGE-SCALE
CONVERSATIONS ABOUT YOUR BRAND?
Cristiana Ştiucă Giorgiana Petre
Marketing Communication Specialist Chief Marketing Officer
Tel - +40 749 /173 741 Tel - +40 752 / 292 103
Email - cristiana.stiuca@trender.ro Email - giorgiana.petre@trender.ro
Skype - cristiana.stiuca Skype - giorgiana.petre
Contact us through any of below or call.
TRENDER SOLUTIONS SRL | VAT No RO 22439083 | I. VACARESCU No 7, 300182 TIMISOARA, ROMANIA | FAX +40 / 256 / 407 147
