Twitter - a fledgling guide for research and research uptake
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Twitter - a fledgling guide for research and research uptake

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An introduction to Twitter with tip and tricks to setting up your profile, creating your niche community, crafting your tweets, tracking links and getting followed.

An introduction to Twitter with tip and tricks to setting up your profile, creating your niche community, crafting your tweets, tracking links and getting followed.

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  • Thanks to Jeff for inviting me to this webinar.I manage the social media & website for IDS. We’ve been using Twitter since 2009 and will be sharing some experience and skills we’ve learnt along the way.
  • But first let’s see what exactly is TwitterRead slide
  • 1. Your profile page is how potential followers will judge you so its important to get it right2. Make sure your Bio text is written well so your profile can be found easily – use wording your audience will understand and would search for.3. Perhaps you deal with more than one language so insert two versions4. The square image will be used in different sizes so make sure you choose a one that works at different scales5. I’ve included a screenshot of the IDS public profile on the right. Our strapline is actually part of the header image6. For further help I’ve provided some links later in this presentation for the best image dimensions when setting up your profile.
  • 1. Once you’ve set your profile up you need to create your community by following people which will in turn get you followed2. If you work with partners already on Twitter why not ask them to introduce your new account3. Read LEFT SIDE4. From the example tweet shown you can see the #Hashtags in red5. Don’t expect large institutional accounts to follow you but you can get their attention if you mention them and have tweet about topics that interest them.6. Read RIGHT SIDECreate List feeds in TweetDeck or Hootsuite
  • 1. As well as sharing an opinion or status, you can share links which are shortened automatically.2. READ SLIDE3. As twitter is a social media so it should be used as a social tool so ENGAGE with others by…
  • 1. Good etiquette will win you followers – it shows you’re listening and engaging with the conversation2. READ SLIDE3. EVENTS are the exception to the rule as perhaps your followers want you to commentate.4. Finally, your employer may have a social media policy so make sure you either use a disclaimer such as your personal account does not represent your employer’s views.
  • 1. Twitter has been around for over 7 years now so there’s a lot of proven tactics out there to learn from.2. READ LEFT SLIDE 1st Part3. Timing is very important with Twitter – there’s no point tweeting when your audience are asleep for example so think about when‘s the best time4. Perhaps your audience commonly use Twitter at a certain time of the day so tweeting then makes sense.5. Think about the international time difference or when you would get the maximum impact6. Try repeating a tweet by changing the words slightly7. For the social aspect of twitter and engaging with your audience use the @CONNECT tab. Here you’ll find updates on mentions and interactions8. READ RIGHT SIDE OF SLIDE
  • Let’s focus now on how to construct and sending your tweetREAD SLIDE
  • Part of the reason to use Twitter is to influence those to visit your website or blog to read about your research or web content.The easiest way of measuring the success of this is to add tracking to your links. This means that you can see how many times your link go clicked on using twitter
  • 1. I would say that your mission on twitter is to …2. READ SLIDE
  • Inconclusion, success with Twitter is like being a good party host…READ SLIDE - Be Opinionated – but be within reason.

Twitter - a fledgling guide for research and research uptake Twitter - a fledgling guide for research and research uptake Presentation Transcript

  • Twitter A fledgling guide Supporting research and research uptake By Robin Coleman, Digital Communications Officer, IDS @IDS_UK
  • In a nutshell  A social media channel or social network  Tweeting - sharing information, opinion, links, photos or a status publicly  Find out what others are doing, latest news, events etc. instantly  Accessible via a feed made up of those you ‘follow’ via Home  Each tweet allows 140 characters  Your identity is represented by @yourshortname  Accessible via internet connected device - PC, Macs, smartphones, tablets  A mar-comms tool for research uptake – direct connection with your target audience
  • How to present yourself  Create a short but meaningful @name – up to 15 characters  Bio text should explain who you are and what you tweet about – passion, specialism, etc. Use keywords that will get you found  Bio text allows 160 characters so keep it short  Include your Location and website / blog URL Images and branding  Upload a good square profile image which works well in small dimensions  Header image – landscape allows creativity  Background image for branding View slide
  • Create a niche community  Follow those who share common interests  Create lists to organise who you follow  You may gain followers by following them  Instead of ‘following’ people you can add them to a list  Who you want to influence  Who influences or inspire you  Twitter’s own search and recommendations to find new people to follow  Follow those who use #Hashtags that you would use - for instant search filtered – simply click on #hashtag word as a link  Examples:  your work colleagues  News websites  Bloggers  Funders  Event attendees or speakers  Up to 20 lists can be created  Look at other users’ Lists for new potential followers View slide
  • How to use Twitter Tweeting Engage with others  140 characters per tweet – luckily Twitter will count down the number remaining  Reply to others – show them someone’s listening or mention (MT) others – keep the conversation going  Share links (inserting web address gets automatically shortened) to web pages, videos, anything with a URL  Retweet – (RT) others who your own followers would appreciate  Share images (photos, infographics etc.)  #Hashtags – common subject keywords which create instant search/filter function (have different colour and can be clicked on)  DM (Direct Message) – sometimes works depending on who (big accounts may ignore, be unaware)  Favourite – bookmark a tweet for later (useful for recording your influence) – indicates success
  • Good etiquette  Don’t use CAPITALS – looks like you’re SHOUTING!!  Mention others by their Twitter @identity  #FF (Follow Friday) – a chance to thank those who have retweeted, mentioned, replied or those you can recommend to others  Use #Hashtags with purpose but don’t over use them in a tweet – looks spammy  Don’t clog up others’ feed by tweeting multiple times in short time spans  Exception to rule is Events  Before attending an event warn your followers or introduce others who maybe event tweeting  Commentate on key points at a seminar, take photos, share links if mentioned in seminar
  • Tips and tricks Tweeting Engaging  Get noticed by Mentioning another @identity in your tweet if they have something to do with the communication  Use the @Connect tab to see mentions and interactions  Before tweeting check who else is talking about the same subject then Follow them just before sending tweet  Distribute and schedule your tweets  Timing for maximum exposure  Retweet those who’ve mentioned or replied to you  Search for tweets that mention you or your organisation’s full name not @name then Retweet
  • Craft your tweet then edit again  Check the spelling to look professional  Shorter the better – someone may want to quote you (without having to edit)  Avoid duplicate words  Remove unnecessary words  w/ = with, TT = Translated Tweet  Insert URL between text to increase click-thru rate  Use #hashtags within the sentence rather than an afterthought  Instead of using Reply to respond to others, write new tweet & quote @name prefixed with a full stop so it will appear on your followers’ feed (otherwise hidden)
  • Tracking your links  Bit.ly - https://bitly.com/  URL can be customised  banned in Ethiopia  Google’s URL shortener service - http://goo.gl/  for tracking click-thru’s (when logged in to Google account)  Google’s URL builder - https://support.google.com/analytics/answer/1033867  Essential if using Google Analytics for statistics  Use ‘social’ as Source, ‘twitter’ as Medium and some text to identify your Campaign Code  E.g. http://www.ids.ac.uk/?utm_source=social&utm_medium=twitter&utm_campaign=fhstrain
  • Twitter for research  Your mission: Become respected, become the expert  Tweet whitepapers for peer review  Highly tweeted articles are 11 x more likely to get cited than less  Tweet your blog to engage like-minded peers  Poll your followers for quick research results  E.g. #uksnow people tweeted their postcode and amount of snow they had
  • Be a great party host  Welcome old and new friends (followers, #FF Follow Friday)  Introduce new friends to others (mention, retweet)  Stimulate conversation (tweet questions, well-founded opinions)  Quote others and be topical – keep the conversation going, use #hashtags  No one likes a party pooper – don’t moan or vent your anger about trivial things  Take an interest in new people – (retweet those who offer similar opinions)  Thank those who have helped you – not just Friday’s (retweet, mention, reply)  Kindness gets rewards – Retweeting usually get returned or remembered  Ignore those who are rude or vulgar – avoid public spats  Evict those who annoy others (use the block/spam option)
  • Further resources  Twitter for researchers (slideshare) - http://www.slideshare.net/UniofYorkLibrary/twitter-forresearchers-22963915  Using Social Media to Increase your Research Impact (slideshare) http://www.slideshare.net/mishdalton/social-media-for-researchers-22433236  75 powerful ways to get more Twitter followers - http://twittertoolsbook.com/how-to-get-moretwitter-followers/  15 ways to increase the click through rate of your tweets - http://blog.bufferapp.com/15-waysto-increase-the-click-through-rate-on-your-tweets  Ultimate complete social media sizing cheat sheet http://www.lunametrics.com/blog/2012/11/12/final-social-media-sizing-cheatsheet/#sr=g&m=o&cp=or&ct=-tmc&st=(opu%20qspwjefe)&ts=1384940675  Topsy - http://topsy.com/