Preparing for Release to the App Store
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This presentation will take on the perspective of the independent developer and what needs to be considered prior to releasing an App onto Apple’s App Store. While the information shared will be useful to larger companies and corporations, the assumed actor will be an individual one person does it all perspective (as larger companies would need to involve communications, marketing and legal representation for many of the steps to a successful launch). The presentation will include such topics as setting up a relationship with Apple, preparing for a web presence, and how to handle user feedback and suggestions. It will also go into device provisioning, pricing, and the use of promo codes when getting people to use your App for the first time.
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Preparing for Release to the App Store
- 1. Preparing for Release to the App Store Geoffrey L. Goetz
- 3. @ggeoffre I have a blog... GigaOm’s - The Apple Blog http://gigaom.com/author/ggeoffre/ I wrote a book... Wiley and Son’s - Mastering JBuilder http://www.wiley.com/WileyCDA/WileyTitle/productCd-0471267147.html I am standing in front of you... CodeMash 2.0.1.2 - Sessions http://codemash.org/Sessions/Technology/Mobile#Preparing+for+Release+to+the+App+Store I have long hair!
- 4. @ggeoffre F T Mobile Architect at Compuware R A Writer for “The Apple Blog” (GigaOm) Entrepreneur D Previously at Nationwide, Borland and ACTS Co-Author “Mastering JBuilder”
- 5. why are we here?
- 6. Why are we here... The global mobile applications market is expected to be worth $25.0 billion in 2015, growing at a CAGR of 29.6% from 2010 to 2015.
- 7. Why are we here... Although Android is likely to grow its smartphone market share faster, Apple will probably maintain a 70%+ share of mobile app dollars spent over the next 3 or 4 years. Apple has about 85% to 90% market share of the total dollars spent on mobile apps. Apple developers have made more than $3.4 billion since 2011, compared with less than $240 million for Google developers.
- 8. Why are we here... There are approximately 370,000 iOS apps from 78,000 publishers with an average price of just $2.52 U.S. per app. While there may have been over 10 billion app downloads, that number spreads the $2 billion that Apple has paid to publishers over its three-year lifespan very thin. These numbers translate into an economy where there is just over $8,500 per publisher per year to go around.
- 10. Good Artist Copy, Great Artist Steal.
- 13. to ^ Taking an App from the Market Basics of Getting Started Creating a Relationship with Apple Field Testing Opportunities Submission to the App Store Managing User Feedback
- 14. Basics of Getting Started Research ‘Like’ Apps Human Interface Guidelines App Store Review Guidelines Templates, Tools and Napkins Procuring Test Devices Learning Xcode, Objective-C and iOS
- 16. Research ‘Like’ Apps Search Term Category Device Rating Popularity
- 17. Research ‘Like’ Apps Get a solid list of three to ten ‘like’ Apps Read User Feedback on App Store Visit the App’s Web Sites Look for Blogger Reviews Watch YouTube Walkthroughs
- 18. Research ‘Like’ Apps 148Apps.biz - a good source for the current state of the App store.
- 19. Research ‘Like’ Apps AppShopper.com - Great resource to see how other App developers have modified their pricing as well as how often they release updates.
- 20. Research ‘Like’ Apps iTunes JSON Interface - Not only a good place to get information on competitors Apps, but also a great way to keep data in sync between your web site and the App store. http://itunes.apple.com/search?parameterkeyvalue
- 22. Human Interface Guidelines http://developer.apple.com/library/ios/ #documentation/UserExperience/Conceptual/ MobileHIG/
- 23. Human Interface Guidelines Focus on the Primary Task Handle Orientation Changes Give People a Logical Path to Make Targets Fingertip-Size Follow Use Subtle Animation to Make Usage Easy and Obvious Communicate Minimize the Effort Required for Support Gestures Appropriately User Input Start Instantly Be Succinct Always Be Prepared to Stop Use UI Elements Consistently Don’t Quit Programmatically
- 24. App Store Review Guidelines
- 25. App Store Review Guidelines https://developer.apple.com/appstore/resources/ approval/guidelines.html
- 26. App Store Review Guidelines Lots of kids downloading lots of apps... If your app doesn't do something useful or provide some form of lasting entertainment, it may not be accepted... App looks like it was cobbled together in a few days... Content or behavior that Apple believe’s is over the line... Don’t run to the press, appeal to the Review Board... Unethical practice will result in expelled from the developer program
- 27. Templates, Tools and Napkins
- 28. Templates, Tools and Napkins Graffletopia - Stencil Library for OmniGraffle http://graffletopia.com/ speckyboy - PSD Stencils and Vector Images http://speckyboy.com/
- 29. Templates, Tools and Napkins UISketcher MockingPad Blueprint http://gigaom.com/apple/5-great-ipad-tools-for-designing-apps/
- 30. Templates, Tools and Napkins http://www.uistencils.com/
- 32. iOS Models iPhone iPod Touch iPad Original iPhone 1st Generation iPhone 3G 2nd Generation iPhone 3GS 3rd Generation iPhone 4 4th Generation iPad Source: http://en.wikipedia.org/wiki/List_of_iOS_devices
- 33. Timeline of iOS Models Source: http://en.wikipedia.org/wiki/List_of_iOS_devices
- 34. Historic Hardware Releases iPhone iPod Touch iPad June 29, 2007 Sept 5, 2007 July 11, 2008 Sept 9, 2008 June 19, 2009 Sept 9, 2009 June 24, 2010 Sept 8, 2010 April 3, 2010 Source: http://en.wikipedia.org/wiki/List_of_iOS_devices
- 35. Common Features iPhone iPod Touch iPad Multitouch Multitouch Multitouch Wi-Fi Wi-Fi Wi-Fi Bluetooth Bluetooth Bluetooth Accelerometer Accelerometer Accelerometer Source: http://en.wikipedia.org/wiki/List_of_iOS_devices
- 36. Unique Features iPhone iPod Touch iPad GPS GPS* Magnetometer* Magnetometer Gyroscope* Gyroscope* Retina Display* Retina Display* Camera Camera* Source: http://en.wikipedia.org/wiki/List_of_iOS_devices
- 37. Learning Xcode, Objective-C and iOS
- 38. Apple Developer Connection SDK Downloads Online Documentation Support Forums WWDC Session Videos developer.apple.com
- 39. Apple Developer Forums Apple Moderators Apple Engineers Fellow Developers Variety of Topics devforums.apple.com
- 40. Apple Developer Videos WWDC Session Videos iOS Mac Safari developer.apple.com/videos
- 41. iTunes University Courses Stanford University CS193P iOS Development Winter 2010, Fall 2011 itunes.stanford.edu
- 42. Creating an Relationship Starting a New Company Creating a Corporate Developer Account Roles within the Apple Developer Connection Keeping Everything Separate
- 43. Starting a New Company Get a Lawyer to draw up the papers Register with your State of choice’s Secretary of State Request an EIN from the IRS for the Company Consult with a Tax advisor on how to fill out W9 Establish a banking presence for the Company Keep Everything Separate!
- 44. Apple Developer Connection http://developer.apple.com/programs/which- program/
- 45. Business Requirements The person enrolling on behalf of the company or organization must have the legal authority to bind his or her company to any legal agreements that may be presented during the enrollment process or membership year. This person may also need to provide business documents including, but not limited to: Articles of Incorporation, Business License, etc. as part of our identity verification process. Apple may request the submission of business documentation including, but not limited to, Articles of Incorporation and Business License to verify your company's identity. Additionally, the reference provided during the enrollment process will be contacted to ensure the enrolling developer has the legal authority to enroll the company in the iOS Developer Program. http://developer.apple.com/contact/phone.php
- 46. ADC Account Roles Device - Can execute .ipa files built by members. Member - Can request the ability to build as well as build .ipa archives for distribution to devices. Administrator - Can approve requests (even their own), to build .ipa archives for distribution to devices Agent - Can submit apps to the app store and do everything an Administrator can do.
- 47. iTunes Connect Contracts Request Contracts - A listing of the types of contract you can request based on the ADC programs you are registered with. Contracts in Process - Contracts that you have started filling out information for, or are being reviewed by Apple. Contracts in Effect - Contracts that you have signed off on and Apple has approved.
- 48. iTunes Connect Submission Contact Info - Information about the Agent that is submitting and signing for the contract with iTuens Connect. Bank Info - Information on how the funds generated by the sale of the App are handled. Tax Info - Information that will be submitted with the IRS for tax purposes.
- 49. iTunes Connect Development Generic Development - Basic sort of App with no additional features that requires Apples involvement. Specialized Development - If the App you are developing requires support for iCloud, GameCenter, or In App Purchases.
- 50. Field Testing Opportunities Collecting Metrics in Development Using Xcode Instruments Provisioning Test Devices TestFlight for Distribution
- 51. Collecting Metrics in Development
- 52. Flurry Analytics http://www.flurry.com/
- 53. Flurry Analytics http://www.flurry.com/
- 54. Flurry Analytics Plan out your User Events. Think Checkpoint, not Data Collection. Use Parameters for Complex Events that have many Options. Can be used to see who has been testing what.
- 56. What Apps Should Do • Start Quickly (Launch and Resume) - First Launch following Initial and Update Installs • What They Are Advertise To Do • Not Crash!
- 57. What Apps Should Do • Wrap Up Background Tasks Quickly • Use as Little Memory as Possible when Suspended • Resume as Quickly as Possible • Move Processing off of the Main Thread
- 58. What Apps Should Do * Taken From WWDC 2010 Session 131
- 61. Leaks Instrument
- 63. Time Profiler
- 64. Energy Diagnostics * Taken From WWDC 2010 Session 309
- 66. Where to Test? • Writing Code in the Editor • On a Mac in the Simulator • On an iOS Device • In the Field Prior to Release • With Your Customers
- 67. Provisioning Test Devices Create a Provisioning Profile Download and install Certificates Build and Deploy Xcode Archives
- 68. Provisioning Test Devices Tools Xcode Organizer for iOS Devices and Profiles ADC Development Provisioning Portal ADC Development Provisioning Assistant Certificates WWDR Intermediate Certificate Developer Certificate Provisioning Profile Certificate
- 69. Xcode Organizer Plug iOS Device into Mac Open Xcode Organizer Select the Device Use for Development Select Provisioning Profiles from Library Click New/Refresh
- 70. ADC iOS Provisioning Portal Manually Manage Devices Developers Profiles App IDs
- 71. When Things Go Wrong... Technical Note TN2250 - Understanding and Resolving Code Signing Issues
- 73. TestFlight Distribution https://testflightapp.com/
- 74. TestFlight Distribution Setup a free TestFlight account and create a team. Invite and gather the UDIDs from the team members. Add devices to your ADC Provisioning Profile. Build an .ipa archive in Xcode and upload to TestFlight. Distribute the build and manage the feedback.
- 76. Submission to the App Store F T R A Generating an App ID and Certificates Modifying the Xcode Project D Planning a Release Date
- 77. Managing User Feedback Create a Web Presence Instrument the App with User Analytics Download Statistics and App Store Rating Social Outlets, Email and User Forums Plan for the Next Release
- 78. Create a Web Presence GoDaddy Domain Hosting WebHosting for Company, App and Support Blog for Release Updates Means to Collect User Feedback YouTube a Walkthrough Facebook, Twitter, LinkedIn, Google+
- 79. T iWeb MobileMe GoDaddy F RA D http://gigaom.com/apple/how-to-host-godaddy- domain-names-on-mobileme/
- 80. Flurry Analytics Plan out your User Events. Think Checkpoint, not Data Collection. Use Parameters for Complex Events that have many Options. Can be used to see what features users are actually using. Can be used to show
- 81. Flurry Analytics
- 82. Plan for the Next Releases Post Release Major Bug Fix Scope Out Additional Features Perhaps an iPad Version (universal) User Feedback Enhancements
- 83. iOS App Checklist Get a Lawyer, File with State, Start Developing the App Request an EIN, Create Bank Account(s), Keep things Field Test the App with Separate Instruments Purchase ADC Subscription, Beta Test the App through Ad- Setup iTunes Connect Hoc or TestFlight Distribution Research Like Apps, Read Establish a Web Presence the HIG for the App/Company Start Designing the App Submit the App to the App Store Learn Xcode, iOS and Objective-C Respond to User Feedback