Checkout Report Webinar by Elastic Path and Netconcepts

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The report attempts to answer questions like: Does a shorter checkout process really decrease shopping cart abandonment? Should you use an order confirmation screen? Does live chat improve conversions? Study samples included a variety of vertical market groups including apparel and accessories, computers and electronics, and both high and low ticket value product retailers.

Business Entertainment & Humor

The Ecommerce Checkout Report A Study of the Checkout Tactics of the Top 100 Online Retailers Visit the companion blog to ask questions, share test results or comment: www.elasticpath.com/ecommerce-checkout-report/

Panelists Jason Billingsley Co-founder & VP Marketing Elastic Path Software Stephan Spencer Founder & President Netconcepts

So where did the numbers come from? ,[object Object],[object Object],[object Object],[object Object]

How did we segment? Apparel and Accessories High Tech and Office Low average order value High average order value under $77 over $77

23 Checkout Tactics of the Top 100 Online Retailers

Does account creation or log in take you out of the checkout?

Is a phone number prevalent during checkout?

Is an address prevalent during checkout?

Are return policies prevalent during checkout?

Can you see shipping estimates prior to entering personal info?

Can you checkout as a guest or anonymously?

Are cart items always visible during checkout?

Is the cart total always visible during checkout?

Is a CVV (Card Verification Value) number required?

Is a final order confirmation screen used?

Are cross-sells displayed on the cart page?

Are cross-sells displayed during checkout?

Can gift wrapping or messaging be added to items?

Things to remember Did you know? Over 20% of Add to Cart buttons are blue; 15% red. Want to see the Add to Cart buttons of all Top 100 Online Retailers? www.getelastic.com/add-to-cart-buttons/ ,[object Object],[object Object],[object Object]

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Organisational success today depends on effective communication and collaboration with individuals from cultures with varying beliefs and practices. Indeed, with the workforce increasingly comprised of people of varying cultural backgrounds, leaders must now prioritise the significance of cultural competence in the workplace. Ensuring cultural competence at every level of your organisation cannot be understated. While cultural disparities can manifest in different ways, as a leader, you must build deep and nuanced cultural competence skills and education to accurately spot, address and alleviate the various scenarios that can arise. Failing to recognise the importance of cultural competence or not acting to improve it can lead to cultural negligence. There are a few things to consider to ensure your organisation is on the right track. In this deck, you'll understand the importance of building cultural competence in the workplace. You'll also learn • The three (3) dimensions of Cultural Competence in the workplace • Key strategies to build a culturally competent workforce • Major benefits you stand to gain by having a culturally competent team.

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1. The Ecommerce Checkout Report A Study of the Checkout Tactics of the Top 100 Online Retailers Visit the companion blog to ask questions, share test results or comment: www.elasticpath.com/ecommerce-checkout-report/

2. Panelists Jason Billingsley Co-founder & VP Marketing Elastic Path Software Stephan Spencer Founder & President Netconcepts

4. What was the purpose of the study?

5. How did we segment? Apparel and Accessories High Tech and Office Low average order value High average order value under $77 over $77

6. 23 Checkout Tactics of the Top 100 Online Retailers

8. Is navigation or search available?

10. Number of pages in checkout process?

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12. Is there coupon code entry?

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14. Can you edit items during checkout?

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17. Does account creation or log in take you out of the checkout?

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19. How are errors displayed?

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21. Are alternative payments accepted?

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23. Is live chat prevalent during checkout?

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25. Is a phone number prevalent during checkout?

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31. Can you see shipping estimates prior to entering personal info?

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33. Are security badges shown?

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37. Can you checkout as a guest or anonymously?

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39. Are cart items always visible during checkout?

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41. Is the cart total always visible during checkout?

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43. Is a CVV (Card Verification Value) number required?

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46. Are cross-sells displayed on the cart page?

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48. Are cross-sells displayed during checkout?

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