We understand the process of reviewing your brand protection posture to identify trademark infringement can be overwhelming. In this internet based economy, the volume of activity attributed to foreign e-Commerce sites can appear to be unmanageable and at times chaotic. Our service specializes in the identification of threats from overseas and provides you with structured data and analysis to combat counterfeiting globally. The International Chamber of Commerce estimates the global value of counterfeit and pirated goods for 2015 to be as high as $1.77 trillion dollars. The Department of Homeland Security published seizures for fiscal year 2014 totaled a manufacturer’s suggested retail price (MSRP) of $1.2 billion dollars. The reasons for DHS’s low seizure rates are the growth of e-Commerce and the decentralized delivery methods for foreign produced counterfeit goods. Industry estimates on global counterfeiting attribute China, in upwards of 90%, to be the source of the majority of counterfeit product. With experience drawn on producing intelligence briefings for the executive staff at a Fortune #3 enterprise, CMC understands what it takes to be “on point”, concise and actionable.

1. Crisis Management Consulting email: Andrew.Dailey@geocritical.com
Phone: 313.671.6123
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Crisis Management Consulting (CMC) Real-time Intelligence Combats Counterfeiting
We understand the process of reviewing your brand protection posture to identify trademark
infringement can be overwhelming. In this internet based economy, the volume of activity attributed to
foreign e-Commerce sites can appear to be unmanageable and at times chaotic. Our service specializes
in the identification of threats from overseas and provides you with structured data and analysis to
combat counterfeiting globally. The International Chamber of Commerce estimates the global value of
counterfeit and pirated goods for 2015 to be as high as $1.77 trillion dollars. The Department of Homeland
Security published seizures for fiscal year 2014 totaled a manufacturer’s suggested retail price (MSRP) of
$1.2 billion dollars. The reasons for DHS’s low seizure rates are the growth of e-Commerce and the
decentralized delivery methods for foreign produced counterfeit goods. Industry estimates on global
counterfeiting attribute China, in upwards of 90%, to be the source of the majority of counterfeit product.
With experience drawn on producing intelligence briefings for the executive staff at a Fortune #3
enterprise, CMC understands what it takes to be “on point”, concise and actionable.
Our protective brand intelligence service is comprised of three stages:
Stage 1 (Proprietary Monitoring & Research) is designed to
demonstrate the versatility of our protective brand
intelligence service and ability to structure returns using a
risk based methodology (Key Word Harvest Scorecard). This
provides our clients with structured data returns related to
the frequency of their name and trademark’s usage in
multiple foreign languages and markets. Our scorecard
prioritizes these threats.
Stage 2 includes the capture & analysis of transaction data.
This includes identifying data unique to the seller’s strategy,
translating into competitive intelligence.
Stage 3 is the illumination of this threat by entity (manufacturer, seller) identity and location. This
approach allows for a rapid detection and cost effective response to unauthorized trademark
infringement. Network analysis is key to our visualization capabilities.
For example, using this methodology,
CMC’s research identified 40% of client’s
internet search returns in Chinese, related
to their brand and specific type of apparel,
were foreign registered websites selling
counterfeit product.
At left, recently identified locations of
Chinese counterfeiters.
Contact us to learn more on how we can
support your brand protection program.