1. Marketing
Strategy
by
Gaurav Narnaware

2. COMPANY PROFILE AND PRODUCTS:
• Aura Motors is a INR 6000 crores Indian motorcycle and scooter
manufacturing company based in Bengaluru.
• Presently, only one brand in scooters, DIVA(appealing to females) with a
market share of 16%.
• Now introducing SPUNK to capture the rest of the audience and market.

3. Brand Extension and Promotional Events
 Spunk clothing line (top left)
 Vintage posters – for sale and used in
new campaigns
 Models on Spunk – create a scene
SALES OFFERS
 Special offer and free gifts on advance booking
within a month
 EMI payment option with zero interest rates
 Discount coupons on fuel consumption for two
months

4. Special Features for Spunk
 Self Start
 Mobile Charger
 Metallic look
 Lighter weight
 Mileage of 60 km/litre
 Free service for 6 months
 Stylish head lamp and tail light
 Storage space for
 Cigarette lighter

5. Competition

6. AUDIENCE
 Young Males
 For Old:
Attracted by:
Low fuel costs
―fun‖ alternative means of commute
Way to reclaim lost youth
Enthusiasts who enjoy weekend rides as a hobby
People who enjoy fixing/restoring old vehicles
I feel
as young as him
• Low up-front cost (when compared to cars)
• Low fuel costs
• High customizability of SPUNK
—no two are exactly alike

7. Media Mix
 Outdoor media On vehicle advertisements
 Print media Magazines and Brochures
 Radio
 Electronic media Social networking sites
Content Communities
Screensavers and wall papers

8. Thank you for your precious time!
Any questions or comments?
Or, go and buy a SPUNK today…