Accelerate With Great Design

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Presentation given at SMPS Heartland Conference on graphic design research and implementation of findings.

Presentation given at SMPS Heartland Conference on graphic design research and implementation of findings.

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  • 1. Accelerate Your Marketing Materials with Great Communication Presented by Dana Galvin, CPSM
  • 2. Topics for Discussion • Graphic Design/Communication Rules • Knowing Your Audience • Examples of Stellar Communications
  • 3. What is Design? To create or execute in an artistic or highly skilled manner the arrangement of text, graphics, and images with aesthetic intent.
  • 4. Preferred Font Type? • Arial •Comic Sans • Times New Roman •Century Gothic •Tahoma •Lucida Sans • Garamond •Futura • Helvetica •Optima • Myriad Pro • Bookman
  • 5. Serif vs. Sans Serif Times New Roman Helvetica
  • 6. Clarity & Readability stroke width x-height fox fox counterspace
  • 7. Readability ascender serif counter meanline x-height baseline Alphabet Garamond Regular descender foot
  • 8. State Your Case... Title Case Selected Project Experience ALL CAPS SELECTED PROJECT EXPERIENCE lowercase selected project experience
  • 9. All in the Family
  • 10. MYRIAD PRO Regular Light Italic Light Italic Semibold Bold Black Semibold Italic Bold Italic Black Italic Condensed Light Condensed Condensed Italic Light Condensed Italic Semibold Condensed Bold Condensed Black Condensed Semibold Condensed Italic Bold Condensed Italic Black Condensed Italic
  • 11. GARAMOND HELVETICA Regular Regular Italic Italic Semibold Semibold Semibold Italic Semibold Italic
  • 12. Haves and Have Nots San Serif Fonts Play Nicely with Serif Fonts Use family font styles to draw attention to and emphasize text. San Serif Fonts Play Nicely with Serif Fonts Use family font styles to draw attention to and emphasize text. San Serif Fonts Play Nicely with Serif Fonts Use family font styles to draw attention to and emphasize text.
  • 13. 36 point type / 36 point leading Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummy nibh euismod tincidunt ut Leading lacreet dolore magna aliguam erat volutpat. Ut wisis enim ad minim veniam, quis nostrud exerci tution ullam corper suscipit lobortis nisi ut aliquip ex ea commodo consequat. Duis te feugi facilisi. Duis autem dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit au gue duis dolore te feugat nulla facilisi.
  • 14. Leading faux pas 36 point type / 18 point leading Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummy nibh euismod tincidunt ut lacreet dolore magna aliguam erat volutpat. Ut wisis enim ad minim veniam, quis nostrud exerci tution ullam corper suscipit lobortis nisi ut aliquip ex ea commodo consequat. Duis te feugi facilisi. Duis autem dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit au gue duis dolore te feugat nulla facilisi.
  • 15. 36 point type / 0 em leading Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummy nibh euismod tincidunt ut Kerning lacreet dolore magna aliguam erat volutpat. Ut wisis enim ad minim veniam, quis nostrud exerci tution ullam corper suscipit lobortis nisi ut aliquip ex ea commodo consequat. Duis te feugi facilisi. Duis autem dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et
  • 16. Kerning faux pas 36 point type / 20% em leading Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummy nibh euismod tincidunt ut lacreet dolore magna aliguam erat vo lutp at . Ut wi s i s en im a d minim veniam, quis nostrud exerci tution ullam corper suscipit lobortis nisi ut aliquip ex
  • 17. Kerning faux pas 36pointtype/-20%emleading Loremipsumdolorsitamet,consectetueradipiscing elit,seddiemnonummynibheuismodtinciduntut lacreetdoloremagnaaliguameratvolutpat.Utwisis enimadminimveniam,quisnostrudexercitution ullamcorpersuscipitlobortisnisiutaliquipexea commodoconsequat.Duistefeugifacilisi.Duis autemdolorinhendreritinvulputatevelitesse molestieconsequat,velillumdoloreeufeugiatnulla facilisisatveroerosetaccumsanetiustoodiodignissim quiblanditpraesentluptatumzzrildelenitaugueduis doloretefeugatnullafacilisi.
  • 18. Alignment Le Aligned Text Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummy nibh euismod tincidunt ut lacreet dolore magna aliguam erat volutpat. Ut wisis enim ad minim veniam, quis nostrud exerci tution ullam corper suscipit lobortis nisi ut aliquip ex ea commodo consequat. Duis te feugi facilisi. Duis autem dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit au gue duis dolore te feugat nulla facilisi.
  • 19. Line Length faux pas Le Aligned Text e length of a line should be comfortable to read: too short and it breaks up words or phrases: too long and the reader must search for the beginning of each line. Le Aligned Text e length of a line should be comfortable to read: too short and it breaks up words or phrases: too long and the reader must search for the beginning of each line. e length of a line should be comfortable to read: too short and it breaks up words or phrases: too long and the reader must search for the beginning of each line. e length of a line should be comfortable to read: too short and it breaks up words or phrases: too long and the reader must search for the beginning of each line.
  • 20. Line Length faux pas Le Aligned Text ere is no rule for just how few words or letters constitute a widow as much depends upon the line length. e longer the line, the more noticeable the widow. widow - a short line at the end of a paragraph Le Aligned Text to read. ere is no rule for just how few words or letters constitute a widow as much depends upon the line orphan - a short line at length. e longer the line, the more noticeable the widow. the end of a page
  • 21. Text faux pas No need for double spaces. Desktop publishing has changed the rules of the world of the typewriter. ere is no need to use double spaces aer a period. double space - no need to drive a truck through your sentences
  • 22. Page/Slide Layout
  • 23. Grids
  • 24. Client/Owner RFP, BD, Pre- bid Mtg Marketer
  • 25. What do they want? en m o / W . r ity to ject no sses pro t Mi ne ur l an usi n o oa e w ed B te o t yg . W wn cipa 1 O e rsi r ti div pa % 2 0 t. a c ve roje s e ha p t we rce W our ha rkfo 2 . on t nt wo ta y p or orit . i m m i n ject is It ilize pro 3 . u t his t on
  • 26. Never Before Seen! in be r ri ou ing sc y ild e il .D ta 1 e Bu ce. d een en r eri u G p x e y teo da d E v e e a pl rtifi H m ce co ED g? E din L il bu
  • 27.    Translation: Talk their Talk
  • 28. Show! Don’t Tell! “ Our projects, all well over a hundred million dollars, were completed on time and within our budget. We have been so pleased with their services that we plan to retain them for our next bond issue for ” seventy-seven million. Larry J. Gruber (former) Business Manager Lake Orion Community Schools
  • 29. Show! Don’t Tell!
  • 30. “Incorporating the past and building the future” PRESENTATION FOR S T A D I U M I M P R O V E M E N T S & R E N O V AT I O N P R O J E C T
  • 31. EXISTING TUNNEL 11 Incorporating the past and building the future
  • 32. EXISTING NEW WIDTH: 7’9” WIDTH: 13’2” HEIGHT: 8’11” HEIGHT: 11’6”
  • 33. EXISTING NEW WIDTH: 7’9” WIDTH: 13’2” HEIGHT: 8’11” HEIGHT: 11’6”
  • 34. EXISTING NEW WIDTH: 7’9” WIDTH: 13’2” HEIGHT: 8’11” HEIGHT: 11’6”
  • 35. EXISTING NEW WIDTH: 7’9” WIDTH: 13’2” HEIGHT: 8’11” HEIGHT: 11’6”
  • 36. Logistics
  • 37. Make Ready Work Administration 1 Relocates Offsite West Building East Building To Be Demo’d 2 Relocate Children’s 1 Administration Collection to 4th Floor 3 Relocate Teen, Adult Fiction, & Multi- Special Collections Media Collections 6 4 Consolidate 2nd Adult Collections & Floor Adult Collections 4 Reading Space 5 Install New Main Teen Children’s Entrance at 1st Floor East 3 Adult Fiction 2 Multi-Media Area 6 Demo West Bldg. Main Entrance 5
  • 38. CRITICS CORNER Deron Brown WHO’S WHO Len Moser Todd Vochinsky Dale Kristjansson in the CAST A Pleasure to Work With! “If you have a challenge — and when you build an arena you will have challenges — Barton Malow takes them on, works the problem, Deron Brown presents options and solutionsKristjansson Dale with moving along and does a great Harvey Oliva It is with great pleasure job inDeron Brown project.”is celebrating hisDarin Crafton the Brian Butler that delivering the Lyn Mims Dale 30th year on serves as Project Executive of the Orlando Troy construction stage and is Cincinnatito be ~ Blackburn, Vice President, pleased Bengals Events Center Project. Having performed part of the Orlando Events Center project in the Orlando Area for over a decade, ensemble. Having served the Orlando Deron received his acclaimed status as a area for more than ten years, Dale has Very Professional Staff! strong manager by keeping projects on developed excellent working relationships “Many people thought it couldn’t be done, but national trade with various local and PCL proved them budget and ahead of schedule. Deron wrong, and that is a tribute to their very professional staff.” worthy contractors. This will ensure his would like to thank the Central Florida trade ~ Virginia Anderson, Director, Seattle Center contracting community for their support performance as Chief Estimator on the and their strong relationships through the Orlando Events Center. years. Je Westphal Doug Gorman Les Snyder David Price CAST Len Moser Harvey Oliva Len Moser is pleased to be a part of the Serving as Sports Advisor on the Orlando A Valuable Team Player! Orlando Events Center project after his Events Center Project is Harvey Oliva. previous run as Project Director on the a Harvey is a star sports builder with 40 years “Barton Malow was valuable member of the project team and award-winning Medlar Field played - key role in the overall success high-profile venues such a the first of experience on of the project. Throughout LEED certified Sports Facilityprojectorder of appearance) Field, role in a professional manner (in your staff performed their Paul Brown Stadium, and the in the United as Soldier States. A seasoned performer on presentedNationwide Arena. His vast Executive and always sports a positive attitude regardless of the situation Deron Brown...............................................................................Project experience on Len Moser...........................................................Preconstruction/Project Director role at hand. Barton Malow is to be commended for their leadership facility projects Len’s previous productions more than $1.25 billion of sports facilities include Phillips Arena (Atlanta, GA),Medlar Field at Lubrano Park to become cast. rst ballpark in enabling Turner brings extra star-power to our the fi Todd Vochinsky................Architectural/Structural Sports Specialties Estimator Field (Atlanta, GA), Oriole toPark at Camden cation as recognized by the U.S. Green Building obtain LEED Certifi Dale Kristjansson.............................................................................Chief Estimator Council.” Yards (Baltimore, MD), and Beaver Stadium Harvey Oliva.....................................................................................Sports Advisor ~ Marv Bevan, Jr., PE, RA, Project Manager, Penn State University at Pennsylvania State University. Brian Butler........................................................................................M/WBE Partner Brian Butler Lyn Mims......................................................................................M/WBEto the Orlando Brian Butler is no stranger Associate Todd Vochinsky One of the Best construction stage as he Manager Darin Crafton......................................................................Constructionhas served on in the Business! Previously seen on the award-winning John Jeff Westphal..............................................................................Logistics/Phasing with a multiple Orlando Projects and participates “Approximately $60 million in design changes were required Paul Jones Multi-purpose Arena, Todd Doug Gorman.................................................................General boards the scheduled on various regional Superintendent to related net budget increase of about $40 million. Extension of Vochinsky is a multi-disciplined estimating the construction industry. Leading JCB Les Snyder........................................................................Joint Venture done it without the was not an option. Quite simply, we couldn’t have Executive performer with great attention to detail. cooperation, expertiseConstruction, Brianof PCL...This project is one and commitment is a highly respected Through his craft, Todd works well with the leader in the MBE/WBE community with of the most memorable and PCL proved again to be one of the best other members of the planning team to the expertise to help our team exceed contractors in the business.” prepare and deliver the best overall value diversity goals outlined in the Economic ~ Tom Anseimi, Sr. Vice President, Maple Leaf Sports & Entertainment to ensure budget compliance. Impact (Blueprint).
  • 39. A JOINT VENTURE PRODUCTION
  • 40. INTRODUCING
  • 41. DERON BROWN OUR MASTER OF CERMONIES Vice President and District Manager
  • 42. Master of Ceremonies Deron Brown Project Executive • 20 Year Construction Veteran • Local Presence • Strong Relationships with Central Florida Subcontracting Community
  • 43. CAST & CREW CREDENTIALS
  • 44. Good Communications = Readers Happy
  • 45. Dana Galvin, CPSM 248.436.5570 - office 248.331.6715 - cell dana.galvin@bartonmalow.com