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Информационные рынки
– цифровой спрос и
продажи
Борьба за внимание.
Украина
Крах СССР породил взрыв
Украина
Гениальный формат – строчка
20! лет – в первозданном виде
Используют
риэлторы –
удобный простой
формат
предоставления
информации
Используют
печатные издания
– возможность
табличного вида,
простота
использования
Используют
интернет-
поисковики –
заимствование из
печатных изданий
Украина
Цифровой век – три устройства,
изменившие мир.
МИР – изменился.
Украина
А рынок недвижимости – нет.
Украина
Современный цифровой спрос.
• Наиболее активно ищут
девочки (70%) от 25 до 35 лет.
• Первая сделка в голове – на
основании изображений и/или
видео.
• Вторая сделка – в голове при
просмотре объявлений.
• Подбирают варианты для
предоставления спутнику,
который работает в поте лица.
Украина
Проигранная битва.
Украина
Проигранная битва.
Украина
Украина
Победа.
Проигранная битва.
Украина
Победа – всегда. Витрина –
магнит массового внимания.
Украина
Победа – всегда.
Украина
Витрина.
Украина
• Магнит для массового
внимания
• Генератор массового же
спроса
• Формат, который
обеспечивает победу – всегда
Широковещательный
рекламный канал.
Серьезный рост
аудитории
начали работу в июле 10
За 2 месяца рост аудитории на 100% – пользователи почты активно ищут предложения
Украина
Интересы аудитории
данные, октябрь 10
Украина
Бонус – теперь люди знают.
Украина
Спасибо! Вопросы?
Георгий Агафонов
agafonov@corp.mail.ru
Украина

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