Your SlideShare is downloading. ×
MuPon: Mobile discounts to foster repeat visitors & an art-going lifestyle (MuseumNext 2012)
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

MuPon: Mobile discounts to foster repeat visitors & an art-going lifestyle (MuseumNext 2012)

1,562
views

Published on

Presentation given in May 2012 by Paul Baron & Tomomi Sasaki, GADAGO NPO in Barcelona for MuseumNext 2012. …

Presentation given in May 2012 by Paul Baron & Tomomi Sasaki, GADAGO NPO in Barcelona for MuseumNext 2012.
What happens when Tokyo art goers are presented with a €10 iphone app full of admission discounts to the 30 best museums in town? Learn from our 1.5yrs of running MuPon; a collaboration between a non-profit organization and museums, a sustainable business with 20,000 users, & a low-risk testing ground for cultural institutions to experiment with digital initiatives.

Published in: Business, Education, Technology

0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,562
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. MuseumNext 2012MuPon
  • 2. Our presentation Gadago Non-Profit The MuPon experience Statistics Business Model Collaboration with museums
  • 3. “You’ve got to go see these exhibitions!”↓“Gotta go”↓Gadago NPOWe strive to make art and design a part ofeveryones life.Our services and activities are bilingualJapanese/English, independent, neutraland non-profit.
  • 4. 1,000 cultural institutionsHow do we make sense of it all?
  • 5. TokyoArtBeat.com Launched 2004 Tokyo Art Map Launched 2008@TokyoArtBeat_jp Launched 2009 Tokyo Art Beat App Launched 2010
  • 6. In order to accompany ourusers, we’d need to offermobility, curation, quality &exclusivity.
  • 7. The rules of engagement Mobility: app Curation: limited list of exhibitions Quality: popular museums Exclusivity: coupons, events
  • 8. After Before DuringThe User Experience of Art Going
  • 9. Event listAfter Before During Discovery
  • 10. Event list NotificationsAfter Before During Reminders
  • 11. Event list NotificationsAfter Before Twitter Invite During Sharing
  • 12. Event list NotificationsAfter Before Twitter Invite Coupons During Incentive
  • 13. Event list Notifications After Before Twitter Invite Coupons During Museum EventsCommunity building
  • 14. Event list Notifications After Before TwitterCoffee? Invite Coupons During Museum Events Stickiness
  • 15. Event list NotificationsTwitter After Before Twitter Coffee? Invite Coupons During Museum Events Sharing
  • 16. Event list History NotificationsTwitter After Before Twitter Coffee? Invite Coupons During Museum Events Memory
  • 17. Event list History NotificationsTwitter After Before Twitter Coffee? Invite Coupons During Museum Events The User Experience of MuPon
  • 18. app price €10validity One yearavg. museum entrance in tokyo ∼€12avg. mupon discount €1∼ €3150 discounts in 2011 €300+downloads / tickets used in 2011 8,000 / 10,000downloads / tickets used in jan~may 6,000 / 5,0002012
  • 19. From the get go,MuPon was designed to bea self-sustained business.
  • 20. Gadago started MuPon with... A big idea! Limited budget for the initial build No budget for the trained staff required to operate the service Knowing the service required a certain number of users and museums to be of value
  • 21. Create a virtuous circle better discounts on mupon more interest happier users from museums on mupon more referrals
  • 22. It’s not enough to launch.Continuity is key to multiplyingimpact.
  • 23. App sales as the source of revenue Good track record with smartphone apps Paid upfront Not dependent on museum pockets Keep our independence
  • 24. Create a virtuous circle better discounts on mupon more interest happier users from museums on mupon more referrals more app sales continuous resources for development road to happiness!
  • 25. Plan for a financial runwaythat allows launch, andcontinued development.
  • 26. Technology Gadago Museums Art goersTogether, we are strong!
  • 27. have wantgadago Audiences, museum People to go to exhibitions partnershipsdev team Technological resources Interesting, sustainable projectsmuseums Content (exhibitions) Audiencesusers Smartphones, some € More, quality museum experiences
  • 28. Don’t try to do everythingyourself.Know where your organizationis creating value.
  • 29. Technology 30% Gadago 30% Apple sales, management, promotion 0€ 10€Museums Art goers 1-2€ discountsUsers pay €10 to download app.
  • 30. Technology 30% Gadago 30% Apple sales, management, promotion 0€ 10€Museums Art goers 1-2€ discounts Cost for museums to start = 0
  • 31. Technology 30% Gadago 30% Apple sales, management, promotion 0€ 10€ Museums Art goers 1-2€ discountsApp building covered by revenue share
  • 32. Technology 30% Gadago 30% Apple sales, management, promotion 0€ 10€Museums Art goers 1-2€ discounts A new app each year
  • 33. have want getgadago Audiences, museum People to go to People to go to partnerships exhibitions exhibitions (And come to Museum Next!)dev team Technological resources Interesting, sustainable Interesting, sustainable projects projectmuseums Content (exhibitions) Audiences Bigger audiences New audiencesusers Smartphones, some € More, quality museum Discounts experiences Selected exhibition information Community participation
  • 34. RecapLeverage the strengths of your existingservices and environmentCreate multiple touch points in the userexperience, both online and offlinePlan for a runway to launch and iterateWork with others to build a strongfoundation
  • 35. ありがとうございました! Thank You! Paul Tomomi @aka_me @tzs