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Adobe Systems Incorporated
Public (NASDAQ: ADBE)
Mountain View, California (1982)
San Jose, California, USA
Charles Geschke, Founder
John Warnock, Founder
Shantanu Narayen, President & CEO
See complete products listing
▲ $3.158 billion USD (2007)
6,677 (December 2007)
Adobe Systems Incorporated (pronounced a-DOE-bee IPA: /əˈdoʊbiː/) (NASDAQ: ADBE) is
an American computer software company headquartered in San Jose, California, USA. The
company has historically focused upon the creation of multimedia and creativity software
products, with a more-recent foray into rich Internet application software development.
Adobe was founded in December 1982 by John Warnock and Charles Geschke, who
established the company after leaving Xerox PARC in order to develop and sell the PostScript
page description language. In 1985, Apple Computer licensed PostScript for use in its
LaserWriter printers, which helped spark the desktop publishing revolution. The company name
Adobe comes from Adobe Creek, which ran behind the house of one of the company's
founders. Adobe acquired its former competitor, Macromedia, in December 2005, which added
newer software products and platforms, such as Adobe Flash and Adobe Flex, to its product
As of January 2007, Adobe Systems has 6,677 employees, about 40% of whom work in San
Jose. Adobe also has major development operations in Seattle, Washington; San Francisco,
California; Ottawa, Ontario; Minneapolis, Minnesota; Newton, Massachusetts; San Luis Obispo,
California; Hamburg, Germany; Noida, India; Bangalore, India; Bucharest, Romania.
Since 1995, Fortune has ranked Adobe as an outstanding place to work. Adobe was rated the
fifth-best U.S. company to work for in 2003, sixth in 2004, 31st in 2007, 40th in 2008, and
eleventh in 2009. In 2007 Adobe ranked 9th on the list of largest software companies in the
world. In May 2008, Adobe Systems India was ranked 19th in great place to work in India.
In October 2008, Adobe Systems Canada Inc. was named one of quot;Canada's Top 100 Employersquot;
by Mediacorp Canada Inc., and was featured in Maclean's newsmagazine.
o 1.1 Top competitors
o 1.2 Company events
2 Corporate leadership
4 Financial information
o 4.1 Revenue
6 See also
9 External links
Adobe Systems headquarters in San Jose, California.
Adobe's first products after PostScript were digital fonts, which they released in a proprietary
format called Type 1. Apple subsequently developed a competing standard, TrueType, which
provided full scalability and precise control of the pixel pattern created by the font's outlines, and
licensed it to Microsoft. Adobe responded by publishing the Type 1 specification and releasing
Adobe Type Manager, software that allowed WYSIWYG scaling of Type 1 fonts on screen, like
TrueType, although without the precise pixel-level control. But these moves were too late to stop
the rise of TrueType. Although Type 1 remained the standard in the graphics/publishing market,
TrueType became the standard for business and the average Windows user. In 1996, Adobe and
Microsoft announced the OpenType font format, and in 2003 Adobe completed converting its
Type 1 font library to OpenType.
In the mid-1980s, Adobe entered the consumer software market with Adobe Illustrator, a vector-
based drawing program for the Apple Macintosh. Illustrator, which grew from the firm's in-
house font-development software, helped popularize PostScript-enabled laser printers. Unlike
MacDraw, then the standard Macintosh vector drawing program, Illustrator described shapes
with more flexible Bézier curves, providing unprecedented accuracy. Font rendering in
Illustrator, however, was left to the Macintosh's QuickDraw libraries and would not be
superseded by a PostScript-like approach until Adobe released Adobe Type Manager.
In 1989, Adobe introduced what was to become its flagship product, Adobe Photoshop for the
Macintosh. Stable and full-featured, Photoshop 1.0 was ably marketed by Adobe and soon
dominated the market.
Arguably, one of Adobe's few missteps on the Macintosh platform was their failure to develop
their own desktop publishing (DTP) program. Instead, Aldus with PageMaker in 1985 and Quark
with QuarkXPress in 1987 gained early leads in the DTP market. Adobe was also slow to
address the emerging Windows DTP market. However, Adobe made great strides in that market
with release of InDesign and its bundled Creative Suite offering. In a failure to predict the
direction of computing, Adobe released a complete version of Illustrator for Steve Jobs' ill-fated
NeXT system, but a poorly produced version for Windows.
Despite these missteps, licensing fees from the PostScript interpreter allowed Adobe to outlast or
acquire many of its rivals in the late 1980s and early 1990s. In December 1991, Adobe released
Adobe Premiere, which Adobe rebranded to Adobe Premiere Pro in 2003. In 1994, Adobe
acquired Aldus and added Adobe PageMaker and Adobe After Effects to its production line later
in the year; it also controls the TIFF file format. In 1995, Adobe added Adobe FrameMaker, the
long-document DTP application, to its production line after Adobe acquired Frame Technology
Corp. In 1999, Adobe introduced Adobe InCopy as a direct competitor to QuarkCopyDesk.
 Top competitors
According to Hoovers Adobe's top competitors are:
 Company events
Acquired OCR Systems, Inc.
Acquired GoLive Systems, Inc. and released Adobe GoLive.
Shipped Adobe InDesign as a direct competitor to QuarkXPress and eventual
replacement for PageMaker.
May: Acquired Syntrillium Software, adding Adobe Audition to its product line.
December: Acquired French company OKYZ S.A., makers of 3D collaboration software.
The acquisition added 3D technology and expertise to the Adobe Intelligent Document
quot;Formerly Macromediaquot; logo
December 12, 2005: Acquired its main rival Macromedia in a stock swap valued at about
$3.4 billion adding: Adobe ColdFusion, Adobe Contribute, Adobe Captivate, Adobe
Acrobat Connect (formerly Macromedia Breeze), Adobe Director, Adobe Dreamweaver,
Adobe Fireworks, Adobe Flash, Macromedia FlashPaper, Adobe Flex, Macromedia
FreeHand, Macromedia HomeSite, Macromedia JRun, Adobe Presenter, and Macromedia
Authorware to Adobe's production line.
October: Adobe acquires Serious Magic, makers of Visual Communicator and video
blogging application, Vlog It!
November: Sr. Vice-President of Corporate Marketing Melissa Dyrdahl retires from
Adobe to co-found startup Bring Light with fellow Adobe alum Drew McManus
December: The firm's headquarters buildings in San Jose received three Leadership in
Energy and Environmental Design platinum certifications.
January: Released Adobe Photoshop Lightroom to assist photographers in managing
digital images and doing post production work. The product was intended as a competitor
to Apple's Aperture in the RAW image editing market.
May 2007: Acquired Scene7, which makes an image processing and display platform
used in many retail sites on the web.
July: Adobe released Adobe Soundbooth. This product was not intended to replace the
existing Adobe Audition but merely to provide an environment for professionals not
specializing in audio.
August 3, 2007: announced their plans to discontinue development of Authorware, the
“visual authoring tool for creating rich-media e-learning applications for delivery on
corporate networks, CD/DVD, and the Web.” Authorware was one of the development
tools acquired in the Macromedia/Adobe merger. This was replaced by Adobe Captivate.
October 2007: Acquired Virtual Ubiquity, with its online word processor, Buzzword.
November 12, 2007: CEO, Bruce Chizen resigns. Effective December 1, he is to be
replaced by Shantanu Narayen, Adobe's current president and Chief Operating Officer.
Bruce Chizen is expected to serve out his term on Adobe's Board of Directors, and then
continue in a strategic advisory role until the end of Adobe's 2008 fiscal year.
In December 2007, Apple Inc. released a security update for Mac OS X and Mac OS X
Server to address vulnerabilities in the Adobe products Flash and Shockwave and in Tar,
a GNU utility. Among the problems addressed were the ability to quot;execute arbitrary
codequot; and to quot;surreptitiously initiate a video conferencequot;.
April: Adobe releases Adobe Media Player. Many videos and tutorials available for
entertainment or training.
27 April: Adobe discontinues development and sales of its older HTML/web
development software, GoLive in favour of Dreamweaver. Adobe offers a discount on
Dreamweaver for GoLive users and supports those who still use GoLive with online
tutorials and migration assistance.
1 June: Adobe launches Acrobat.com, a series of web applications geared for
collaborative work. 
Creative Suite 4 which includes Design, Web, Production Premium and Master Collection came
out in October 2008 in six configurations at prices from about USD $1,700 to $2,500 or by
individual application. The Windows version of Photoshop includes 64-bit processing.
December 3, 2008: Adobe lays off 600 of its employees (8% of the worldwide staff)
citing the weak economic environment.
 Corporate leadership
Charles M. Geschke Co-Chairman of the Board
John E. Warnock Co-Chairman of the Board
Shantanu Narayen President & Chief Executive Officer (2005 Compensation: $1.08 M
Karen Cottle Senior Vice President, General Counsel, and Corporate Secretary
Mark Garrett Executive Vice President and Chief Financial Officer
Donna Morris Senior Vice President, Human Resources
Kevin Lynch Senior Vice President - Experience & Technology Group, Chief
Main article: List of Adobe software
Adobe's products include
desktop software, such as Adobe Photoshop (part of the Adobe Creative Suite) and
server software, such as Adobe ColdFusion and Adobe LiveCycle
technologies, such as Portable Document Format (PDF), PDF's predecessor PostScript,
web hosted services as Adobe Kuler, Photoshop Express, and Acrobat.com
 Financial information
Adobe Systems entered NASDAQ in 1986. Adobe's 2006 revenues were $2.575 billion USD.
As of February 2007, Adobe's market capitalization was roughly $23 billion USD; as of August
2007, its shares were trading on the NASDAQ for around $40 USD, with a P/E ratio of about 49
and EPS of about $0.82.
As of March 2008, Adobe's market capitalization was roughly $18 billion USD; its shares were
trading on the NASDAQ for around $33 USD, with a P/E ratio of about 27 and EPS of about
 2000s  1990s
Fiscal year Revenue Fiscal year Revenue
$3.58 billion  $1.015 billion
$3.158 billion  $0.895 billion
$2.675 billion $0.912 billion
$1.966 billion $0.787 billion
$1.667 billion $0.762 billion
$1.295 billion $0.676 billion
Adobe has been extensively criticised for its pricing practices, with retail prices being as
much as twice as high in foreign countries than in the domestic market.
 See also
Adobe Engagement Platform
Adobe Solutions Network
US v. ElcomSoft Sklyarov
MEI (Managing Editor Inc.) - Adobe reseller, distributor of the K4 Publishing System
that works with Adobe InCopy and InDesign, and developer of publishing software that
works with Adobe products
1. ^ Adobe - Company Overview - Hoover's
2. ^ quot;Company Profile for Adobe Systems Inc (ADBE)quot;.
http://zenobank.com/index.php?symbol=ADBE&page=quotesearch. Retrieved on 2008-09-29.
3. ^ a b c d quot;Adobe Fast Factsquot; (PDF). 2007-01-15.
http://www.adobe.com/aboutadobe/pressroom/pdfs/fastfacts.pdf. Retrieved on 2007-04-18.
4. ^ quot;100 Best Companies to Work For 2009quot;.
5. ^ Software Top 100: quot;The World's Largest Software Companiesquot;
6. ^ quot;Best Places to work in Indiaquot;. http://www.greatplacetowork.com/best/list-in.htm.
7. ^ quot;Reasons for Selection, 2009 Canada's Top 100 Employers Competitionquot;.
8. ^ Hormby, Thomas. quot;How Adobe's Photoshop Was Bornquot;. SiliconUser.
http://www.siliconuser.com/?q=node/10. Retrieved on June 12 2007.
9. ^ About Adobe - Press Room - For Immediate Release
10. ^ Adobe - Company Overview - Hoover's
11. ^ Adobe (April 18, 2005). Adobe to acquire Macromedia. Press release.
http://www.adobe.com/aboutadobe/invrelations/adobeandmacromedia.html. Retrieved on 2007-
12. ^ Macromedia (April 18, 2005). ADOBE TO ACQUIRE MACROMEDIA. Press release.
http://www.macromedia.com/macromedia/proom/pr/2005/adobe_macromedia.html. Retrieved on
13. ^ Graham, Jefferson (2005-04-18). quot;Adobe buys Macromedia in $3.4B dealquot;. USA Today.
macromedia_x.htm?csp=34. Retrieved on 2007-03-31.
14. ^ quot;Adobe acquires Serious Magicquot;. InfoWorld. 2006-10-19.
http://www.infoworld.com/article/06/10/19/HNadobeseriousmagic_1.html. Retrieved on 2008-
15. ^ quot;People On the Movequot;. San Jose Business Journal. 2006-11-20.
http://sanjose.bizjournals.com/sanjose/potm/2006-11-20/. Retrieved on 2009-02-14.
16. ^ quot;Tapping Internet to Help Nonprofitsquot;. San Jose Mercury News. 2007-05-26.
http://www.mercurynews.com/business/ci_5994255?nclick_check=1. Retrieved on 2007-07-02.
17. ^ quot;Adobe Headquarters Awarded Highest Honors from U.S. Green Building Councilquot;.
18. ^ quot;The Greenest Office in Americaquot;.
19. ^ quot;US-CERT email and National Cyber Alert System: Technical Cyber Security Alert TA07-
352Aquot;. US-CERT now United States Department of Homeland Security. December 18, 2007.
http://www.us-cert.gov/cas/techalerts/TA07-352A.html. Retrieved on 2007-12-18.
20. ^ Erik Larson (2008-06-01). quot;Welcome to Acrobat.com - Work. Together. Anywhere.quot;. Adobe.
http://blogs.adobe.com/acom/2008/06/welcome_to_acrobatcom_work_tog_1.html. Retrieved on
21. ^ quot;Adobe launches Creative Suite 4; Likely to top low expectationsquot;. ZDNet (CBS). September
23, 2008. http://blogs.zdnet.com/BTL/?p=10127. Retrieved on 2008-09-23.
22. ^ a b Carlson, Jeff (September 23, 2008). quot;Adobe Announces Vast Creative Suite 4quot;. TidBITS.
http://db.tidbits.com/article/9782. Retrieved on 2008-09-23.
23. ^ http://www.adobe.com/aboutadobe/pressroom/pdfs/fastfacts.pdf
24. ^ a b c quot;Adobe Systems Incorporated Company Profilequot;. Google Finance.
25. ^ Q4 and FY2008 earnings press release
26. ^ Macsimum News - Adobe announces record revenue
27. ^ a b adobe.com
28. ^ adobe.com
29. ^ a b Adobe Systems Reports Record Quarterly and Annual Revenue
30. ^ adobe.com
31. ^ a b adobe.com
32. ^ a b c d e adobe.com
33. ^ quot;Photographers take stand against Adobequot;. http://www.bjp-
34. ^ quot;Adobe responds to CS4 pricing criticismquot;.
35. ^ quot;Adobe defends CS4 pricingquot;. http://www.builderau.com.au/news/soa/Adobe-defends-CS4-
36. ^ quot;Adobe responds to customer protests against perceived unfair pricing.quot;.
quot;Adobe Logo Historyquot; (HTML). http://worldsbestlogos.blogspot.com/2007/08/adobe-
quot;Adobe timelinequot; (PDF). Archived from the original on 2006-01-06.
quot;Patents owned by Adobe Systemsquot;. US Patent & Trademark Office.
Retrieved on 8 December 2005.
San Jose Semaphore on Adobe's building
quot;Adobe Systems Incorporated Company Profilequot;. Yahoo!.
 External links
Media related to Adobe Systems at Wikimedia Commons
Adobe Systems Video and Audio on MarketWatch
Creative Suite · eLearning Suite · Technical Communication Suite ·
Acrobat · Audition · Digital Editions · Director · GoLive ·
PageMaker · Photoshop Lightroom · more
Adobe Reader · Flash Player · AIR · Adobe Media Player ·
Readers and players
ColdFusion · LiveCycle · Flash Media Server · JRun · Premiere
Express · Photoshop Express · BlazeDS
PostScript · PDF · FlashPaper · Authorware · Flash · Font Folio ·
DNG · Flex · AIR
Adobe Solutions Network
Bruce Chizen · Charles Geschke · Shantanu Narayen · John Warnock ·
Board of directors
Mergers and acquisitions · Aldus · Macromedia · Scene7
Major information technology companies
Alcatel-Lucent · Apple · Audiovox · HTC · Kyocera · LG ·
Motorola · Nokia · Palm · Qualcomm · RIM · Samsung ·
Sanyo · Sony Ericsson
Bull · GE · HCL · Hitachi · LG · NCR · Panasonic (JVC,
Matsushita) · Philips · Samsung · Siemens (Infineon,
Qimonda) · Sony · Thomson · Toshiba · Vivendi · Wipro
Infotech · Yamaha
3Com · Alcatel-Lucent · Allied Telesis · Avaya · Ericsson ·
Huawei · Nokia Siemens · ZTE
Amazon · AOL · eBay · Expedia · Google ·
IAC/InterActiveCorp · Monster Worldwide · Yahoo!
AMD · Analog Devices · ATI Technologies · Fairchild ·
Freescale · Infineon · Intel · Micron · National
Semiconductor · NVIDIA · NXP · Renesas · ROHM ·
Skyworks · STMicroelectronics · Texas Instruments ·
Celestica · Elcoteq · Flextronics · Foxconn · Jabil · Kimball ·
Plexus · Quanta · Sanmina-SCI · SMTC
Accenture · ACS · Atos Origin · Avanade · BearingPoint ·
Booz Allen Hamilton · BT · Capgemini · CGI · Cognizant ·
CSC · Deloitte · EDS · First Data · Fujitsu · Getronics · HCL
Technologies · IBM Global Services · Indra · Infosys ·
Keane · Logica · Neusoft · PA · Perot · SAIC · Sapient ·
Satyam · Steria · Syntel · TCS · Tech Mahindra ·
ThoughtWorks · Tieto · Titan · Unisys · Virtusa · Wipro ·
Brocade · Cisco Systems · Juniper Networks
BenQ · Sharp · Sony · Trident Microsystems · ViewSonic
Display / DTV
Adobe · CA · Compuware · Corel · IBM · Idealab · Intuit ·
Microsoft · Oracle · PTC · Red Hat · SAP · Sun
Activision Blizzard · Namco Bandai Games · Capcom ·
Codemasters · EA · Infogrames · Nintendo · Sega · Sony
Computer Entertainment · Take-Two Interactive · Valve
Acer · Apple · Asus · Dell · Hewlett-Packard · Hitachi ·
Computer and server systems
IBM · Lenovo · NEC · Panasonic · Sony · Sun · Toshiba
AVG Technologies · ESET · F-Secure · Kaspersky Lab ·
McAfee · SOFTWIN · Sophos · Symantec · Trend Micro
Companies of the NASDAQ-100 index (As of January 20, 2009)
Activision Blizzard · Adobe · Akamai Technologies · Altera · Amazon.com · Amgen · Apollo
Group · Apple · Applied Materials · Autodesk · Automatic Data Processing · Baidu · Bed Bath &
Beyond · Biogen Idec · Broadcom · C. H. Robinson Worldwide · CA, Inc. · Celgene · Cephalon ·
Check Point · Cintas · Cisco · Citrix · Cognizant Technology Solutions · Comcast · Costco · Dell ·
DENTSPLY International · Dish Network Corporation · eBay · Electronic Arts · Expedia ·
Expeditors International · Express Scripts · Fastenal · First Solar · Fiserv · Flextronics · FLIR
Systems · Foster Wheeler · Garmin · Genzyme · Gilead Sciences · Google · Hansen Natural ·
Henry Schein · Hologic · IAC/InterActiveCorp · Illumina · Infosys · Intel · Intuit · Intuitive
Surgical · J.B. Hunt · Joy Global · Juniper Networks · KLA-Tencor · Lam Research · Liberty
Global · Liberty Media · Life Technologies · Linear Technology · Logitech · Marvell · Maxim
Integrated Products · Microchip Technology · Microsoft · Millicom International Cellular ·
NetApp · News Corporation · NII · Nvidia · O'Reilly Automotive · Oracle · PACCAR · Patterson
Companies · Paychex · Pharmaceutical Product Development · Qualcomm · Research In Motion ·
Ross Stores · Ryanair · Seagate · Sears · Sigma-Aldrich · Staples · Starbucks · Steel Dynamics ·
Stericycle · Sun Microsystems · Symantec · Teva Pharmaceutical Industries · The DirecTV
Group · Urban Outfitters · VeriSign · Vertex Pharmaceuticals · Warner Chilcott · Wynn Resorts ·
Xilinx · Yahoo!
Adobe SVG Viewer · Batik · DENG · eSVG · librsvg · Renesis
List of Plugins
HTML · XML · XHTML · Graphics · CSS · DOM · HTML 5 ·
ECMAScript · SVG · Deprecated and proprietary Tags and
Comparison of Plugins
Retrieved from quot;http://en.wikipedia.org/wiki/Adobe_Systemsquot;
Categories: Companies listed on NASDAQ | Companies in the NASDAQ-100 Index | Adobe
Systems | Companies based in San Jose, California | Computer companies of the United States |
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