Spreading Smiles Virally through Group Texting

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Making the power of smiles viral.

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Spreading Smiles Virally through Group Texting

  1. 1. How to Spread Smiles!Trigger: Get a goofy picture & caption . Conversation : Send a similarly goofy smile later Get 8:06 AM Send goofy smiles through this group. :) I’m smiling as I make some chili! Then….@frankc. Chen Viral Method: Intimate and Fun Conversations
  2. 2. How to Spread Smiles!Trigger: Get a goofy picture & caption . Conversation : Send a similarly goofy smile later Get 8:06 AM Send goofy smiles through Get 8:47 AM Send 11:47 AM this group. :) Just drank a Im about to Smiling as I make lot of coffee. eat a smile for some chili! :-) lunch! Send 8:45 AM Smiling while working? Get 8:55 AM Its kind of like smiling I need with food, just without breakfast the food! smiling@frankc. Chen Viral Method: Intimate and Fun Conversations
  3. 3. We created an intimate, fun conversation through smiling in a group SMSSocialCalm: SpreadSmiles, Look Good,Feel GoodFrank Chen & Sean RoseStanford University
  4. 4. 4 Social Calm Purpose: We want to help people to feel better through smiling together. Emotions like smiling are socially contagious!1 Mobile is insanely personal and texting images is simple! Spreading smiles in social circles +@frankc. Spreading Smiles through Group Texting
  5. 5. 5 Resulting Smiles! Gross Smiling Product * 205 smiles created! +4 smiles per day ~ 5 day prototype trial. Used 4 small-study groups for calculation. For a large group, this intervention did not take! * Approximate!@frankc. Spreading Smiles through Group Texting
  6. 6. 6 Study goals: Smile more!  Most participants were students. Young, Smart phone users. Techies.  SMILING effects… • In yearbooks were happier & more successful 30 years later! 2 • In baseball cards were found to live longer! 3 • Decreases frowns! You can’t frown at someone smiling!4  Adults: 30% smile more than 20 times a day. Adults: 14 % less than 5 times a day. Children: ~ 400 smiles per day@frankc. Spreading Smiles through Group Texting
  7. 7. 7 Surprises • Conversational and FUN to send silly photos. • Created smiles & intimacy in small groups of friends. • Conversations started and transformed organically to fit personalities of those involved!@frankc. Spreading Smiles through Group Texting
  8. 8. 9 Iterations for SocialCalm  Iteration 1: Beluga. Technical difficulties prevented some groups from receiving updates. Iteration 2: Remixed groups & sent to Group.me. Went to all goofy smiles, created conversations based upon smiling.  Changed dialogue in small groups of friends who participated from triggering to conversational smiling.  Saw evolution of smiles being returned to more goofy and risque.@frankc. Spreading Smiles through Group Texting
  9. 9. 10 Takeaway: Intimate Finally out of the "On my way to play office after 10 hours. music in Monterey" TGIF and great smiling weekend! Smile! Then… Drinking beer in denver Btw, that counts as my pic too@frankc. Spreading Smiles through Group Texting
  10. 10. 11 Takeaway: Fun Why is smiling Look at that, and sneezing son! at the same time so darn hard??? Driving to Smiling first thing in work! the morning, which is really sleep smiling.:-)@frankc. Spreading Smiles through Group Texting
  11. 11. 12 Takeaway: Conversational Touche. Terrier Smiling at my last dachshund mix. class of the quarter!About to go camping,smile. :-) When I send a smile, send one back!@frankc. Spreading Smiles through Group Texting
  12. 12. 13 Find out more?  Twitter : @frankc / @sean_a_rose / #CalmingTech@frankc. Spreading Smiles through Group Texting
  13. 13. 14 References 1. Carey, Benedict. NY Times. Feb 2008. 2. Keltner et al. Journal of Personality and Social Psychology 2001 3. Keltner et al. Journal of Personality and Social Psychology April 2010. 4. Dimberg et al. Cognition and Emotion 2002. Dimberg et al. Journal of Nonverbal Behavior 2011. 5. Ron Gutman. Power of smiling. TED 2011. 6. Sean Rose. http://slidesha.re/jWnWU1@frankc. Spreading Smiles through Group Texting

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