Design to Run    Simple, tightly social prototype to form habits through baby stepsExercise is hard. 112/1/2011           ...
Design to Run    Simple, tightly social prototype to form habits through baby stepsExercise is hard. 1I ran socially with ...
Design to Run    Simple, tightly social prototype to form habits through baby stepsExercise is hard. 1I ran socially with ...
Design ConstraintsStructure (& tracking)Social support (incentive)AdviceStarted with a Facebook comment…12/1/2011         ...
I sent this after every run12/1/2011    @frankc: Simple tightly social tech.
Persuasive TechnologyI used a short feedback loop through emailing 10   friends (some were runners) every time I run      ...
When I search on Gmail            this is what I see            See run times, freq.,12/1/2011   distance, reflection     ...
ResultsI got #quantified.I ran consistently (barring injury).I got advice (Running music. Stomach aches.   Pacing. Knees. ...
ResultsI got #quantified.I ran consistently (barring injury).I got advice (Running music. Stomach aches. Pacing.   Knees. ...
SurprisesParticipants were not annoyed, but mentioned  enjoying the emails.One person is now using this system for their r...
SurprisesSocial support: I had both received  encouragement & I encouraged others to run  through consistent emails (trigg...
Thanks!Now: building out system to test more hypothesis for tightly social supported habit change.Frank Chen@frankc12/1/20...
References[1] Sechrist, K. R., Walker, S. N. and Pender, N. J. (1987),   Development and psychometric evaluation of the ex...
Extra12/1/2011   @frankc: Simple tightly social tech.
What I learned…• I learned actionable steps. E.g. what to do  about swollen knees• I learned I was both a role model &  en...
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Tightly Social Persuasive Technology to Form Habits

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I present Design to Run, a simple, tightly social prototype to form habits through baby steps. I used email to learn constraints and strengths of this system to support habits.

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  • Quick story...Injured my shoulder. Vowed to run a marathon even though had not run since middle school.Started running with a dude who was crashing on my couch- Unstructured.I realized I could speed up my running a lot during my Advisor's talk- Set goals. Full marathon in 5 months.- Bought nice shoes.During the last Habit Design, wanted to try support groups.My background is in Persuasive design, human-computer interaction.My advisor BJ Fogg
  • Quick story...Injured my shoulder. Vowed to run a marathon even though had not run since middle school.Started running with a dude who was crashing on my couch- Unstructured.I realized I could speed up my running a lot during my Advisor's talk- Set goals. Full marathon in 5 months.- Bought nice shoes.During the last Habit Design, wanted to try support groups.My background is in Persuasive design, human-computer interaction.My advisor BJ Fogg
  • Quick story...Injured my shoulder. Vowed to run a marathon even though had not run since middle school.Started running with a dude who was crashing on my couch- Unstructured.I realized I could speed up my running a lot during my Advisor's talk- Set goals. Full marathon in 5 months.- Bought nice shoes.During the last Habit Design, wanted to try support groups.My background is in Persuasive design, human-computer interaction.My advisor BJ Fogg
  • Who: Posted Facebook comment. Heard from a) runners & b) supporters. Asked these people & close friends if I could use them as part of my experiment.
  • Directions I could have gone: Nike+, online communities, Fitbit, too hard.What I did: personalized emails a tight connected support group.- I didn't read what people posted about their runs on Facebook, Twitter. I’m reserved about my personal health. Most people don't care. Munson, Morris- Fast crummy prototypes to learn things to develop further- Short feedback loops (I'll talk through this)
  • Made me honest. I reported even when I ran badly. Focused & mindful.
  • Made me honest. I reported even when I ran badly. Focused & mindful.
  • Tightly Social Persuasive Technology to Form Habits

    1. 1. Design to Run Simple, tightly social prototype to form habits through baby stepsExercise is hard. 112/1/2011 @frankc: Simple tightly social tech.
    2. 2. Design to Run Simple, tightly social prototype to form habits through baby stepsExercise is hard. 1I ran socially with my buddy -> easier. 212/1/2011 @frankc: Simple tightly social tech.
    3. 3. Design to Run Simple, tightly social prototype to form habits through baby stepsExercise is hard. 1I ran socially with my buddy -> easier. 2I started sucking at maintaining my runs.12/1/2011 @frankc: Simple tightly social tech.
    4. 4. Design ConstraintsStructure (& tracking)Social support (incentive)AdviceStarted with a Facebook comment…12/1/2011 @frankc: Simple tightly social tech.
    5. 5. I sent this after every run12/1/2011 @frankc: Simple tightly social tech.
    6. 6. Persuasive TechnologyI used a short feedback loop through emailing 10 friends (some were runners) every time I run +Create my support group through email. Fast not perfect prototype.Apps take time. Nuanced. 312/1/2011 @frankc: Simple tightly social tech.
    7. 7. When I search on Gmail this is what I see See run times, freq.,12/1/2011 distance, reflection @frankc: Simple tightly social tech.
    8. 8. ResultsI got #quantified.I ran consistently (barring injury).I got advice (Running music. Stomach aches. Pacing. Knees. Ankles. Cold weather.)12/1/2011 @frankc: Simple tightly social tech.
    9. 9. ResultsI got #quantified.I ran consistently (barring injury).I got advice (Running music. Stomach aches. Pacing. Knees. Ankles. Cold weather.)Made me focused in my running. The baby steps (see above) enabled maintenance. 12/1/2011 @frankc: Simple tightly social tech.
    10. 10. SurprisesParticipants were not annoyed, but mentioned enjoying the emails.One person is now using this system for their research writing.12/1/2011 @frankc: Simple tightly social tech.
    11. 11. SurprisesSocial support: I had both received encouragement & I encouraged others to run through consistent emails (triggered!).12/1/2011 @frankc: Simple tightly social tech.
    12. 12. Thanks!Now: building out system to test more hypothesis for tightly social supported habit change.Frank Chen@frankc12/1/2011 @frankc: Simple tightly social tech.
    13. 13. References[1] Sechrist, K. R., Walker, S. N. and Pender, N. J. (1987), Development and psychometric evaluation of the exercise benefits/barriers scale. Research in Nursing & Health, 10: 357–365.[2] Wills, T.A. (1991). Margaret, Clark. ed. "Social support and interpersonal relationships". Prosocial Behavior, Review of Personality and Social Psychology 12: 265–289.[3] Munson, S. (2011). Beyond the Share Button: Making Social Network Sites Work for Health and Wellness. IEEE Potentials. Volume: 30 Issue:5.12/1/2011 @frankc: Simple tightly social tech.
    14. 14. Extra12/1/2011 @frankc: Simple tightly social tech.
    15. 15. What I learned…• I learned actionable steps. E.g. what to do about swollen knees• I learned I was both a role model & encouraged by my peers. E.g. "You are motivating me to start running again"• I learned the power of tight feedback loops.12/1/2011 @frankc: Simple tightly social tech.

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