Team Finlnad China Day 2014 presentation: "Online revolution eight unique trends shaping the future of china's market", Mark Tanner, China Skinny

1. Online Revolution
Eight Unique Digital Trends Shaping the Future of China's Market
Team Finland China Day 24 April 2014
Mark Tanner, Founder & Managing Director
China Skinny

3. 1. The Masses are Online in China
618million
affluentyouth
who buy foreign products

4. Connected Everywhere,
2/3of shoppersin
Chinarelyontheirmobile
tobrowseorbuy
products

5. and Always Connected
21 hours
a week

6. 2. Websites are Influencing Decisions
48% purchase
intent
brand
38%
awareness
oncompanywebsites

7. As is Social Media
95%trusta
brandmore
if they’veseenit
on
socialmedia

8. 3. Chinese Consumers are Buying Online

9. Chinese consumers are Buying Online
Video available at http://chinaskinny.com/blog/wechat-reshape-chinese-shopping

10. have more
87cities in
China
people than
Finland
4. Reach the Masses Online

11. Even the Places You’ve Never Heard Of
willlivein‘smaller’citiesby2020
75%ofChina’s 280million affluentconsumers

12. 5. Online is Helping China’s Fake-Predicament
China the source of 67% of counterfeit goods
seized globally between 2008 and 2010

13. Helping Authentic Brands Thrive Online
47%of wine
drinkersin
China
willbuywine
online
by2020

14. 6. Increasingly Confident Chinese Consumers are
Going Online for Info and Purchasing
62%of Chinesetravellers
wanttotravelindependently

15. Chinese Consumers Aren’t Just Looking for
Information on Search Engines
Advertising Revenue Q2 2013

16. 7. Eggs Outside the Distributor & Agent Basket

17. 8. Your Money Goes Further Online
Plaza 66, Shanghai:
200m² shop
€720,000/year
+ fitout
+ 10-15% turnover
rental
++

18. Targeted Marketing to Break Through the Clutter
Shanghainese
consumers
threetimesmore
thantheirBritishequivalent
arebombardedwith
moreadvertising

19. Worth A Mention: Measure & Adapt Quicker Online
Salesof
facemasks
grew
in Jan 2013
130%

20. In Conclusion
1. The Masses are Online, Connected Everywhere,
Always
2. Websites & Social Media are Influencing Purchase
Decisions
3. Chinese Consumers are Shopping Online
4. Reach the Masses Online

21. In Conclusion
5. Online Reinforces your Authenticity
6. Increasingly Confident Chinese Consumers will be
looking for you Online, and not just on Search
Engines.
7. Have less Reliance on Distributors & Agents
8. Online is More Cost Effective
+ Measure and Adapt Quicker

22. Questions?
mark@chinaskinny.com
+86 21 3221 0273
@thechinaskinny
www.chinaskinny.com